m ay 13, 2015 a lbuquerque, nm jan zimmerman, principal watermelon mountain web marketing...
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MAY 13, 2015ALBUQUERQUE, NMJan Zimmerman, PrincipalWatermelon Mountain Web [email protected] 505-344-4230
© 2015 Watermelon Mountain Web Marketing 1
Getting Started with Google Adwords
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Why Online Advertising?
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Your audience is onlineTarget-able and track-ableAttract more qualified prospects and customers
Less expensive than most other forms of advertising
Cost Comparison to Traditional Media
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Based on cost per thousand impressions (CPM)
Why AdWords
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Reach people when they are looking for information or ready to buy
Reach the most people: Google gets > 65% search market share (Comscore 2/15)
Target advertising locally or globally Start with any budget Pay only for results: no visit, no fee Offers more than search PPC:
display, mobile, video, re-targeting, context partners
What Will AdWords Cost?(access through Tools tab)
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What You Must Have to Start
A website, blog, Google Business page, or shopping destination URL, e.g. an etsy store
A knowledge of your target audience An ad budget A Google Business account (recommended) Landing pages that fulfill the promise of your
ads Ability to monitor results (e.g. conversion
code)
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Google My Businessgoogle.com/business
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AdWords vs. AdWords Express
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Setting Up AdWordsgoogle.com/adwords or google.com/adwords/express
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Primary Call to Action
Captures Informatio
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Clear Benefits
List
Compelling Visual
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Secondary Call to Action
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Viewing AdWords Results
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For More Information
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Presentation available at watermelonweb.com/marketingresources.htm
Watermelon Mountain Web [email protected]