m-commerce & future of retail
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Presentation from Internet & Mobile World 2012TRANSCRIPT
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M-Commerce & Future of Retail
Dan VîrtopeanuInternet & Mobile World 2012
21st Septemberwww.virtopeanu.ro
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M-Commerce Worldwide
• $ 730 billion in 5 years (Juniper)
• Paypal $10 billion 2012 from $4 last year, 113 million mobile users
• eBay $10 billion 2012, 100 mil. mobile apps
• Betfair one billion pounds from mobile 2012
• $3 billion virtual goods 2011 (emarketer)
• $5,4 billion mobile coupons 2011 (Juniper)
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World wide penetration as of today
• 4.3 billion unique mobile users
• 2.5 billion unique bank users
• <2 billion unique card users
• Mobile money transactions in Kenya 40% of GDP (Chetan Sharma Consulting)
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M-Commerce & M-Payments in Romania• Newspapers subscription ordered&paid via mobile
in 2002
• Digital content payments via mobile in 2002
• Parking payment by mobile and introduction of M Payments in 2006 (500,000+ parking hours in 2011)
• Subway tickets by mobile in 2009 followed by other public transport
• Mobile payments 10 millions euro in 2011
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Worldwide trends M-Commerce:1. Price check and product
details in store (app &QR code)
52% of americans change their mind in store (Comscore 2011)
48% of brits change their mind in store
(Deloitte 2012)
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Worldwide trends M-Commerce: 2. Mobile Coupons
$43 billion estimated by Juniper 2016
1/2 of McDonalds Japan clients redeem mobile
coupons
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Worldwide trends M-Commerce: 3. Virtual Offline Shops
TESCO South Korea
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Worldwide trends M-Commerce: 4. Mobile Sites and Apps
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Worldwide trends M-Commerce: 5. Location based shopping
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Worldwide trends M-Commerce:More to come...
500 million people will pay for transport in 2015
Parking and events tickets by mobile
Mobile Dispensers
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Romania trends M-Commerce: 1. Mobile Coupons
• Can be used on any mobile device, sent via SMS or in app
• Online coupon users explosion since 2011
• Easy to use, fast to redeem, any place (no matter POS solution)
• Mobile penetration over 100%, mobile internet usage doubles YtoY
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Romania trends M-Commerce: 2. Mobile sites and apps
Greenfield Residence in 2010
eMag in 2011f64 & Dentestet
mobile sites 2012several taxi
apps in RomaniaIKEA app
7% smartphone owners use
shopping apps
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Romania trends M-Commerce:3. Price check and product
details in store (app &QR code)Mega Image first to move
Photo Ana Matei
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Romania trends M-Commerce: 4. Virtual Offline ShopsVodafone & Humanitas Piata Victoriei
sursa weinvent.ro15
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Romania trends M-Commerce: 5. Public utilities: parking, transport
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www.tpark.ro