SOURCES

people who receive mobile alerts’ are driven to a store

1 out of 3

27% of those make a purchase

SOME FACTS ABOUT

MOBILE COMMERCE

are more likely to take an action after seeing a location-specific message75%

of mobile users prefer locally relevant advertising80%

of shoppers planned to access social media from their smartphones while shopping, last holiday season35%

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2

3

1 - Mobile Audience Insights Report from JiWire, 2012

2 - Harris Interactive survey commissioned by Placecast, 2010

3 - Deloitte’s 2011 Annual Holiday Survey

1

2

4 - Retrevo, 2011

INFOGRAPHIC BY JONATHAN LUPO | TWITTER.COM/USEREXPERIENCE

4

percent of mobile shoppers downloaded a retail app43%