m-days 2014 - sales brochure eng (messe frankfurt 2013-09-30)

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  • 7/27/2019 M-Days 2014 - Sales Brochure ENG (Messe Frankfurt 2013-09-30)

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    MobileStrate

    gy

    MobileE

    nterpris

    e

    MobileC

    ommerce

    MobileM

    arketing

    MobileMedia

    13 14. 5. 2014Business is Mobile

    m-days.com

    11 Prozent

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    Welcome

    The M-Days Exhibition and Conerence

    Forums or Mobile Business in Frankurthighlight the latest developments in mobile

    business. Focusing on communication,

    distribution and content solutions, it

    relects all aspects o the mobile market.

    With over 130 exhibitors rom eleven

    countries and almost 4,700 visitors in

    2013, M-Days is the largest trade event

    exclusively concentrating on mobile

    business and ocuses increasingly on the

    international market. With this positive

    background, M-Days has successully

    established itsel as one o the mostimportant European events for mobile

    technologies and applications.

    From 13 to 14 May 2014, you are invited to

    present your latest products and services

    to an audience o trade proessionals in the

    modern, light and airy Hall 11 at the Messe

    Frankurt exhibition centre.

    Benefit from the unique opportunity at

    M-Days 2014 to meet an exclusive group

    o visitors rom industry, commerce, media,

    banking, inance, investment, publishing,

    telecommunications and business consul-

    tancies.

    The wide-ranging supporting programme

    o events at M-Days 2014 is just as variedas the industry itsel. Five open conerence

    forums at the fair host a series of talks,

    presentations and panel discussions on

    the core areas for the mobile Internet

    Strategy, Commerce, Enterprise, Marketing

    and Media. As an exhibitor you can book

    your own talk here to present your prod-

    ucts or services.

    Email-Expo, the exhibition with specialist

    orum or proessional e-mail marketing,

    takes place in parallel with M-Days inHall 11. For more information, please visit:

    www.email-expo.com

    We look orward to seeing you here!

    Batrice Klocke

    Director M-Days

    Messe Frankurt Exhibition GmbH

    Carsten Szameitat

    Managing Director

    11 Prozent Communication

    Jrg Pretzel

    Chie Executive Oicer / CEO

    GS1 Germany GmbH

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    3

    M-Days continues to grow within a strong partner-

    ship into the most important domestic German

    forum for the implementation of mobile solutions in

    B2B and B2C applications and is gaining consider-

    ably more attention throughout the rest o Europe.

    Event organiser Messe Frankurt works to ensure

    the success of M-Days together with its content

    and marketing partners communication agency

    11 Prozent and standardisation service provider

    GS1 Germany.

    11 Prozent CommunicationAs an established part o the mobile industry, the

    11 Prozent event, consultancy and communication

    agency is amiliar with all the latest trends and

    themes. The company benefits from a wide range of

    contacts in the mobile and digital sectors as well as

    in the retail, media and advertising industries. With

    its own communication ormats it attracts industry

    experts, exhibitors and sponsors. As publisher of the

    trade magazine GFM Nachrichten and founder of

    M-Days, 11 Prozent acts in the role o M-Days mar-

    keting and content partner or Messe Frankurt.

    GS1 Germany GmbHGS1 Germany assists companies in all industries

    to employ modern communication and process

    standards, thereby improving the efficiency of their

    business procedures. The German organisation is

    responsible for the worldwide non-overlapping

    GS1 article numbering system, the oundation o

    barcodes. GS1 Germany supports the application of

    new technologies for fully automatic object identi-

    fication and standardised electronic communication.

    It also focuses on customer-oriented solutions

    (ECR Eicient Consumer Response) and current

    trends such as mobile commerce, multi-channeling

    and sustainability in development work.

    M-Days 2014 partners

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    Business is Mobile

    According to a survey conducted by the German Federal

    Association or Inormation Technology, Telecommuni-cations and New Media (BITKOM), almost 40 % o all

    Germans aged 14 and above now have a mobile tele-

    phone controlled by a touch-sensitive screen. And when

    it comes to the under-30s, the igure is around 66 %. At

    the time o the study around 70 % o all mobile phones

    sold were smartphones.

    The demand or tablet computers is also continuing to

    grow strongly and sales in Germany are forecast to reach

    the 5-million mark in 2013. Altogether 4.4 million lat-

    screen computers with touchscreen display were sold in

    2012. Tablets are used primarily for games, online shop-

    ping, visiting social networks, reading newspapers and

    magazines and suring as a second screen while

    watching TV.

    Recent figures give clear evidence that apps are particu-

    larly important when it comes to the mobile Internet.

    Over 21 million Germans currently use these little pro-

    grams on their mobile devices twice the number

    compared to 2010. On average each smartphone user

    has installed 23 apps and one in seven (14 %) has more

    than 40 mobile apps.

    M-Days is an innovativeand uture-oriented industrymeeting place

    4

    MobileMedia

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    Mobile Internet applications are now an integral part o

    our everyday personal and proessional lives. This has

    resulted in new business models that require innovative

    solutions and that are becoming increasingly important

    in the corporate value chain.

    At M-Days, which takes place on 13 and 14 May 2014 inHall 11 o Messe Frankurt, exhibitors have the opportu-

    nity to meet decision makers keen to make the organisa-

    tional and communication processes in their companies

    it or mobile business.

    The 9th edition of M-Days consists of an informative

    exhibition with five integrated conference platforms, each

    o which hosts an expert orum on the ive core areas:

    Strategy, Commerce, Enterprise, Marketing and Media.

    This meshing of exhibition and content, comprising

    theme-specific forums, workshops and discussion panels,

    is essential or the establishment o the event. It is auser-oriented air at which visitors discover practice-

    related content at the various talks and can then seek out

    the relevant companies at the exhibition to ind answers

    to their speciic questions.

    The focus of M-Days is on communication, which finds

    expression in the generous hall layout, the unique

    exhibitors and conference forums, a wide-ranging

    supporting programme of events, a large restaurant

    and bar area as well as an evening entertainment.

    5

    MobileStrategy

    MobileEnterprise

    MobileCommerce

    MobileMarketing

    MobileStrategy

    MobileEnterprise

    MobileCommerce

    MobileMarketing

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    The ive core areas o M-Days

    Five mobile technologies and

    application scenarios

    Any business can be mobile and mobile technologies

    have now ound their way into many areas o cor-porate activity. The supply and demand for mobile

    solutions in the various markets have led to the

    emergence of a number of focuses and the develop-

    ment o ive core areas o the mobile ecosystem:

    Strategy, Commerce, Enterprise, Marketing and

    Media.

    These ive core areas also deine the structure o

    the M-Days exhibition and its programme of con-

    tents. M-Days provides exhibitors and visitors rom

    the mobile industry as well as the various user

    segments of industry and commerce with a struc-tured and visualised orientation that reflects current

    market trends.

    The visualisation takes the orm o a pictogram

    for each of the core areas. These pictograms are

    designed as guides and appear on the Internet

    and on-site during M-Days wherever it is important

    to identiy exhibitors and their market oerings:

    intheonlineandmobileexhibitorsearch

    facility on www.m-days.com

    intherelevantM-Daysnewsletterandsocial

    mediachannels

    inthevisitorguideattheexhibitioncentre

    andintheexhibitionhall

    inthecommunicationchannelsofexhibitors

    themselves

    onthefivepresentationandconference

    forumsintegratedintheexhibitionhall

    MobileEn

    terprise

    merce

    MobileMarketi

    ng

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    7

    Mobile Enterprise

    Mobile Business Solutions, Mobile Device Management, BYOD, Mobile Cloud,

    Mobile Security, Internet o Things, M2M, Embedded Devices, Connected Cars,

    Mobile Health.

    Mobile Strategy

    Mobile First!, Unwired Business, Chie Mobile Oicer, Mobile & Big Data, Mobile

    OS, Data Protection / Legal Aspects, Mobile Learning, Mobile Recruiting.

    Mobile Marketing

    Mobile Marketing, Mobile Advertising, Mobile RTB, RTA, Mobile Measurement &

    Tracking, Mobile Creation, Usability, RWD, Mobile Web, SEO/SEM, Mobile Apps,

    ASO, Mobile CRM.

    Mobile MediaMobile & Social (SoLoMo), Mobile Publishing, Mobile Video, Second Screen,

    Mobile Streaming, Mobile Entertainment, Mobile Augmented Reality, Mobile

    Media Spending & Research.

    Mobile Commerce

    Mobile Commerce, Mobile POS & Shops, Mobile Couponing & Ticketing,

    Mobile Tagging (QR, NFC), Location Based Services, Extended Packaging,

    Mobile Payment & Mobile Wallets, Mobile Banking.

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    Mobile Strategy

    Mobile technologies have increasingly entered the

    worlds of business and research as well as ourpersonal lives since the turn of the millennium. With

    his call for a Mobile First! strategy in 2010, Google

    boss Eric Schmidt voiced the corporate imperative

    or unwired business. This new development has

    now created its own ecosystems and is in the

    process o undamentally inluencing and changing

    existing ecosystems in the real world, e.g. forms of

    distribution and commerce in the consumer goods

    sector as well as business processes in all conceiv-

    able segments o industry.

    Mobile applications are successully being used inenterprises to increase eiciency and perormance.

    This involves the management and maintenance of

    a whole series compliance-related strategic tasks,

    responsibilities, processes and guidelines. Although

    the position of Chief Mobile Officer currently exists

    in only a very ew companies, the associated legal

    and technical aspects alone will make this a neces-

    sary component in the structure o many companies

    in the oreseeable uture.

    Suppliers o strategic corporate solutions, consul-

    tancy companies as well as standardisation and

    process optimisation experts will be present at

    M-Days ocusing on the areas o competence,

    solution finding and the implementation of unwired

    business solutions.

    Mobile First!

    Unwired Business

    ChiefMobileOfficer

    Mobile&BigData

    MobileOS

    DataProtection/LegalAspects

    MobileLearning

    Mobile Recruiting

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    9

    Mobile Commerce

    Mobile commerce has to date been the missing link

    between the real world o commerce and the onlinecommercial sector. In addition to extending tradi-

    tional e-commerce to mobile devices, it also builds

    bridges to the bricks-and-mortar retail trade by

    enabling new local supply concepts that cannot be

    realised by virtual shop solutions on the Internet.

    The Mobile Commerce theme area at M-Days show-

    cases developers, manufacturers, providers and

    experts who offer the necessary security and reliabil-

    ity or the challenges o mobile commerce, mobile

    payment and delivery based on technical solutions

    using modern wireless technologies such as UMTS,LTE, local wireless networks (e.g. WLAN), standards

    including Bluetooth and RFID as well as Near Field

    Communication (NFC).

    Mobile ticketing and mobile banking were two of

    the original application areas in this sector. In the

    bricks-and-motor trade (Mobile in Retail) mobile

    technology delivers sophisticated solutions or

    physical goods transactions from integrated supply

    chain solutions, purchasing and goods receipt

    through to materials management, logistics and

    extended packaging. Particularly in the bricks-and-

    mortar trade, mobile technology builds additional

    bridges to the consumer, thereby developing addi-

    tional sales potentials.

    M-Days groups together the marketing-oriented

    aspects o m-commerce in its Mobile Marketing

    area, e.g. integrated solutions or couponing, QR

    code activities and other multichannel measures.

    Mobile Commerce

    MobilePOS&Shops

    Mobile Couponing & Ticketing

    Mobile Tagging (QR, NFC)

    LocationBasedServices

    ExtendedPackaging

    Mobile Payment & Mobile Wallets

    Mobile Banking

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    0

    Mobile Enterprise

    Mobile communications are revolutionising pro-

    cesses in industry, commerce and the service sector.The implementation o mobile processes in the

    production, distribution and marketing o products

    and services now enables companies to automate

    mechanical tasks that previously had to be per-

    ormed physically. Such M2M (machine-to-machine)

    solutions between end units, e.g. machinery, vend-

    ing machines, vehicles and containers etc., or with

    a central mobile communications control unit can

    rationalise work processes in all sectors o industry

    and increase productivity.

    However, in this world o machinery and technicalsolutions, the human dimension is still an integral

    part since eective mobile customer relationship

    management can enhance customer satisfaction.

    For instance, in the vending industry some vending

    machines communicate automatically with a central

    computer when they need to be restocked and in

    oices copying machines are able to report when a

    change o cartridge is required.

    At M-Days the industry showcases promising

    solutions or other areas o application, e.g. trans-

    portation, parcel logistics, fleet management and

    transport systems (connected cars / automotive),

    building systems, public utility companies, mobile

    security and m-health.

    Lastly, mobile communications naturally cover the

    entire corporate IT sector. With the current demand

    for enterprise mobility, CIOs are faced with the

    challenge of linking all mobile devices rationally into

    internal processes. Here, M-Days oers the ideal

    forum for exhibitors from the huge mobile device

    management sector.

    Mobile Business Solutions

    MobileDeviceManagement,BYOD

    Mobile Cloud

    Mobile Security

    InternetofThings,M2M

    EmbeddedDevices

    Connected Cars

    MobileHealth

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    Mobile Marketing

    Mobile Marketing

    MobileAdvertising

    MobileRTB,RTA

    Mobile Measurement & Tracking

    MobileCreation,Usability,RWD

    MobileWeb,SEO/SEM

    MobileApps,ASO

    Mobile CRM

    It is only since mobile technologies have been able

    to provide customers with eye-catching individuallytailored products, services, inormation, incentives

    and transactions directly to their smartphones or

    tablets that marketing activities have succeeded in

    eectively reaching the personal point o sale o

    the consumer. The rapidly growing market share

    of the mobile sector in the marketing mix (mobile

    advertising) conirms this trend.

    M-Days exhibitors oer the complete spectrum o

    mobile marketing solutions, including new programs

    and sotware or the mobile creation and design o

    advertising messages on small screens, the pro-gramming and marketing of apps and augmented

    reality applications, customer loyalty programmes

    and interfaces in classic PR, direct marketing and

    event ormats.

    The Mobile Marketing theme area at M-Days is

    showcased primarily by developers and sotware

    and marketing experts rom the mobile sector and

    attracts visitors rom marketing agencies, consul-

    tancy firms and marketing departments of manufac-

    turing and trading organisations. Mobile Marketing

    is closely linked to the Mobile Commerce area.

    11

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    Mobile Media

    The explosion in the use o smartphones has not

    only opened up new horizons in marketing forcompanies and retail organisations. With the intro-

    duction of the smartphone and tablet PC, a com-

    munication channel able to trigger revolutionary

    developments is now available to the world of

    mass media, i.e. publishing houses and broadcast-

    ing organisations/stations.

    For the first time, the planning departments of

    publishing and broadcasting organisations are able

    directly to receive significant, advertising-relevant

    and thereore existential eedback rom enormous

    numbers o recipients. Also, or the irst time sincethe invention of the television as a mass medium, an

    innovative channel is available that changes the

    habits o readers, listeners and viewers in terms o

    their communication, inormation, opinion-orming

    and willingness to buy. The melding of the social, the

    local and the mobile (SoLoMo) is becoming techno-

    logically feasible for the first time and is being

    used in huge numbers for individual communication.

    Whereas on the marketing side the expansion o TV

    content into the digital world (on a second screen)

    has achieved positive eects and generated initial

    sales, in the world o print media this development

    creates the challenge of paid content. In addition

    to successul app projects, newspaper publishers

    are currently looking or viable business models to

    achieve the traditional reader loyality, circulation and

    advertising spend through mobile content consump-

    tion. M-Days exhibitors will be showcasing the mass

    media added value o mobile communications and

    the applications and content payment systems of the

    uture, as well as clariying issues relating to mobile

    publishing and entertainment or mobile TV, video

    and radio.

    Mobile&Social(SoLoMo)

    MobilePublishing

    Mobile Video

    Second Screen

    Mobile Streaming

    Mobile Entertainment

    MobileAugmentedReality

    MobileMediaSpending&Research

    2

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    4

    M-Days visitor target groups

    Only at M-Days will you ind so many mobile communica-

    tions experts, suppliers and users. It is the ideal venue tocontact customers and new clients, for knowledge trans-

    er and networking. Here you will meet your target group

    as well as top decision makers and potential customers

    who are planning to invest in the future-oriented mobile

    business.

    Companydirectors

    Managingdirectors

    ExecutivesDecisionmakers

    Projectmanagersandemployees

    fromthefollowingareas:

    Mobile&digitalstrategy

    M-commerce/e-commerce

    Mobile&digitalmarketing

    Advertising&media

    Marketresearch

    Productmanagement

    Sales

    Businessdevelopment

    ICT&ITmanagement

    M-Daysisaimedat:

    withthefocuson:

    Retailsector

    Onlinecommerce

    Brandedproductsandconsumergoodsindustry

    Automotiveindustry

    Healthsector

    Services

    Publishing

    Mediacompanies

    Telecommunications

    Consultancycompanies

    Softwaredevelopment

    Advertisingandmediaagencies

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    15

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    6

    Facts and igures

    Visitor analyses Altogether 4,668 experts rom the manuacturing, commerce,

    media, banking, insurance and service sectors took part inM-Days 2013, representing an approx. 14 % increase in partici-

    pants compared to the previous year.

    Agencies

    Consultancy irms

    Mobile communications companies

    Other service providers/reelancers

    Press/media/publishing

    Mail order/online trade

    Other trade

    Manuacturing industry

    Other

    15 %

    16 %

    5 %

    18 %

    15 %

    5 %

    4 %

    8 %

    14 %

    Business sectors

    Marketing

    Sales/distribution

    Development

    New media

    Information/communication technology

    Other

    27%

    19 %

    18 %

    18 %

    10 %

    8 %

    Areaofresponsibility

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    17

    Occupationalstatus

    Influence on buying and procurement decisions

    Top-Manage-ment

    33 %

    Independent entrepreneur 14 %

    CEO / Director 10 %

    Head o division / works manager 9 %

    Departmental / unit head 24%

    Salaried sta 33 %

    Trainee/student 2%

    Other 8 %

    Decisive 26%

    Contributory 47%

    Advisory 19 %

    No infuence 8 %

    IntentiontovisitM-Daysin2014

    Very likely 22%

    Likely 53 %

    Not very likely 23%

    Not at all likely 2%

    92%

    33 %senior

    management

    75%

    decision

    makers

    intend tovisit

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    8

    The conerence orums

    M-Days oers exhibitors and visitors the ben-

    eits o targeted knowledge transer. Mobile

    communications specialists will be discuss-

    ing all key themes relating to the core areas:

    Strategy, Commerce, Enterprise, Marketing and

    Media. The forums are integrated in the exhibi-

    tion and give decision makers and managers an

    eective overview o the oerings o the most

    important suppliers and service providers.

    Beneit rom the communication and dialogue-

    oriented environment at M-Days. As an exhibi-

    tor you have the opportunity to showcase your

    expertise on one o the conerence orums

    and attract the attention of visitors to you and

    your company. Potential customers can then

    come to your exhibition stand to discuss spe-

    ciic details in person.

    Use this platorm to invite the audience directly

    rom the stage to your stand and orge new

    business relationships and links with trade visi-

    tors.

    Exhibition space and coner-ence orums share one areato increase visitor traic

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    19

    High-calibre speakers will be sharing valuable

    inormation about the most important mobile

    trends o 2014. There will also be numerous

    presentations of examples of best practice

    rom well-known companies as well as practi-

    cal know-how rom experienced specialists

    and developers. This high-quality input is a key

    reason why decision makers and mobile com-

    munications proessionals come to M-Days.

    The five core areas Strategy, Commerce,

    Enterprise, Marketing and Media are spread

    across the ive orums on both days o the

    exhibition.

    With these new ormats, trade visitors have

    direct access to industry experts at the exhibi-

    tion itsel a urther beneit or visitors and

    exhibitors alike.

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    0

    Special Events

    Integrated supporting

    programme o events,awards and specialshows

    In order to remain relevant, the brand mustbe unique and identiiable in all orms o

    communication: print, online and mobile.

    AlexanderMogg

    Partner Roland Berger Strategy

    Consultants GmbH

    As an exhibitor at M-Days 2014 you can look orward

    to an array o special events in which you can takean active part. Here are the most important at a

    glance:

    BestofMobileAward(BOM)On the evening beore the start o M-Days (12 May

    2014), the Best o Mobile Awards will be presented

    in cooperation with Haymarket (Verlag) publishers in

    a separate gala event. The winners o the individual

    categories have the chance to showcase their

    projects on the relevant stage during M-Days.

    M-Days is a strategic partner o the BOM Awards.

    ShowYourAppAwardIn order to provide a degree o orientation within the

    jungle o apps, M-Days is again in 2014 giving

    recognition to the best applications or any operating

    system. As well as a jury competition, there is also a

    consumer Give me YOUR vote award to be

    decided by online voting. The award ceremony will

    take place on the second day o M-Days.

    More and more companies are recognising

    that its time to develop mobile strategies, or

    instance with a special website or their own

    app.

    TobiasArns

    German Federal Association or Inormation

    Technology, Telecommunications and New

    Media (BITKOM e. V.)

    The mobile Internet will be the challenge o

    2013. Digital transormation is already part o

    everyday lie today across all sectors. Its no

    longer o question o whether but how you

    use all channels.

    Jens Redmer

    Principal New Products and Solutions at

    Google

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    21

    Guided Tours

    Theme-speciic guided tours are available on bothdays of the fair. Under the direction of an industry

    expert, each tour visits approx. 10 exhibitors that

    oer products and solutions on a particular theme.

    Participation in the guided tours is free for exhibitors

    and trade air visitors.

    MobileLive-ActSpecialEffectsHere exhibitors at M-Days have the opportunity

    to give live demonstrations o their solutions,

    technologies and products. Vivid special eects,

    e.g. Physical Computing, Google Glass etc.,

    can be showcased to visitors.

    MobileMediaNightMobile Media Night takes place on the first evening

    of M-Days and is a particular highlight of the event.

    From 8 pm onwards, mobile communications

    enthusiasts start meeting up at Mobile Media Night,

    an evening full of networking in a relaxed fun

    atmosphere.

    Customers are individual and want to be

    addressed individually. Companies canprovide their customers with personal offers

    and suggestions in real time via all

    communication channels, including mobile

    devices, shop kiosk systems and websites.

    Carsten Kress

    Senior Director mobile Commerce

    EMEA & DACH bei SAP

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    2

    Stand construction and exhibitor packages

    Complete stand Starter Package

    Including:

    Carpeting,Octanormwallelements,2extra-

    height wall elements 300 cm, 2 long-arm

    Standard halogen spots (100 Watt), power

    supply, company name on wall element, 1 waste

    paper basket, 1 Z bar stool (black), 1 standing

    table (circular, white), pre-air and daily cleaning,

    WLAN*

    Unlimitedonlineadmissionticketvouchersfor

    trade visitors, redeemable up to 9 May 2014

    1 evening event ticket for the Mobile Media Night2exhibitorpasses

    Compulsorymediapackage

    GFMNachrichten/tradefairprintpublication

    Early booker price up to 15 December 2013

    EUR2,290.00

    Price or registrations rom 16 December 2013

    onwards EUR2,890.00

    These prices are exclusive o statutory VAT,

    AUMA (German Trade Fair Industry Association)

    charge o (EUR 0.60/sqm) and environmental

    levy (EUR 2.20/sqm).

    I you dont bring your own stand to the air, you can

    easily rent one rom Messe Frankurt turnkey ready,including setup and dismantling service. We oer our

    complete stands at an aordable price in three die-

    rent sizes, including a Complete No-Worry Package

    that provides everything you need.

    Makeanimpactwithanindividual sponsoring packageIf you want to make more of your participation at

    M-Days, why not become a sponsor and enjoy various

    publicity benefits. From Platinum Sponsoring to a

    sponsoring presence at the Mobile Media Night or

    Show Your App consumer award we can put together your own personalised package.

    Please contact us i you want to book a space or your

    own stand or discuss individual sponsoring packages:

    MesseFrankfurtExhibitionGmbH

    Sabine Hensel (Sales)

    Phone +49 69 75 75 35 19

    [email protected]

    11 Prozent Communication

    Carsten Szameitat (Sponsoring)

    Tel. +49 81 22 9 55 6 25

    [email protected]

    Stephanie Thalhammer (Sales)

    Phone +49 81 22 9 55 6 25

    [email protected]

    GS1 Germany GmbH

    Gitta Weirauch (Sales)

    Phone +49 2 21 94 7 14 5 37

    [email protected]

    4 sqm

    * This acility is suitable or browsing websites and sending and receiving

    the occasional e-mail. We recommend that you use Easyorder to order

    tailored WLAN products i you need a guaranteed bandwidth (1 Mbit/s per

    user)

    Example layout

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    23/24

    23

    Complete stand I

    Including:

    Carpeting,Octanormwallelements,2Octanorm

    towers 400 cm, 2 long-arm Standard halogen

    spots (100 Watt), power supply, 1 cabin (1 m2),

    company name positioned vertically at bottom o

    tower (extra charge or logo), 1 waste paper basket

    Furniturepackageoption1: 1 standing table

    (120 cm wide), 3 bar stools; or

    Furniturepackageoption2: 1 table (75 cm

    diameter), 1 ino counter, 3 chairs

    Pre-fairanddailycleaning,WLAN*Unlimitedonlineadmissionticketvouchersfor

    trade visitors, redeemable up to 9 May 2014

    3eveningeventticketsfortheMobileMedia

    Night

    2exhibitorpasses

    Compulsorymediapackage

    GFMNachrichten/tradefairprintpublication

    Talkononeofthestages,25min.

    Early booker price up to 15 December 2013

    EUR 4,990.00

    Price or registrations rom 16 December 2013

    onwards EUR5,790.00

    These prices are exclusive o statutory VAT,

    AUMA (German Trade Fair Industry Association)

    charge o (EUR 0.60/sqm) and environmental levy

    (EUR 2.20/sqm).

    Complete stand II

    Including:

    Carpeting,Octanormwallelements,2Octanorm

    towers 400 cm, 2 long-arm Standard halogen

    spots (100 Watt), power supply, 1 cabin (1 m 2),

    company name positioned vertically at bottom o

    tower (extra charge or logo), 1 waste paper basket

    Furniturepackageoption1: 1 standing table

    (120 cm wide), 3 bar stools; or

    Furniturepackageoption2: 1 table (75 cm

    diameter), 1 counter with attachment, 3 chairs

    Pre-fairanddailycleaning,WLAN*Unlimitedonlineadmissionticketvouchersfor

    trade visitors, redeemable up to 9 May 2014

    3eveningeventticketsfortheMobileMedia

    Night

    4exhibitorpasses

    Compulsorymediapackage

    GFMNachrichten/tradefairprintpublication

    Talkononeofthestages,25min.

    Early booker price up to 15 December 2013

    EUR 5,990.00

    Price or registrations rom 16 December 2013

    onwards EUR 6,890.00

    These prices are exclusive o statutory VAT,

    AUMA (German Trade Fair Industry Association)

    charge o (EUR 0.60/sqm) and environmental levy

    (EUR 2.20/sqm).

    12sqm

    Example layout Example layout

    9 sqm

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    M-Days

    Messe Frankfurt

    Messe Frankurt Exhibition GmbH

    Ludwig-Erhard-Anlage 1

    60327 Frankurt am Main, Germany

    Phone +49 69 75 75 0

    Fax +49 69 75 75 65 59

    Acting on behal o

    Messe Frankurt Exhibition GmbH:

    11 Prozent Communication

    Landshuter Strae 57

    85435 Erding, Germany

    GS1 Germany GmbH

    Maarweg 133

    50825 Kln, Germany

    SubjecttochangewithoutnoticeSeptember2013

    PrintedinGermany9/13/15

    GB