m idriss portfolio
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Mona Idriss
109-12 Bideford Avenue • Toronto ON M5M 4C1 • 416-915-8678 • [email protected]
Portfolio 2011
Poster for the Touchstone Youth Centre Fundraising Gala. This was a pro bono design created for the Marketing Manager of Enbridge Gas. The objective was to create a visual that represented the annual event,as well as the Youth Centre’s mission to help homeless youths.
The Creative Director at Xerox asked everyone in the Graphics Department to submit logo concepts for Enbridge’s 160th Anniversary. The lamplighter was an element we had to incorporate into the logo.
The executives at Enbridge chose my logo and it was used on various projects throughout the entire year. It was etched onto a plaque and mounted to a lantern at the front of the building.
ENBRIDGE GAS DISTRIBUTION HOME WEATHERIZATION PROGRAM
How Do I Qualify?
How Can I Save Energy – and Money?As your home’s energy efficiency goes up, your costs can go down.
Enbridge Gas Distribution wants to help customers do just that.
How? Through our Home Weatherization Program.
How Do I Apply?
Or
Why Should I Take Part?
ENBRIDGE GAS DISTRIBUTION HOME WEATHERIZATION PROGRAM
What Happens Next? Where Do I Find Out More?
Remember, there’s no charge for any visits or upgrades. You’ll just see a drop in your energy use – and your energy bills. It’s that simple!
If you’re in financial need, our free program can: 1) Lower your bills. 2) Cut your natural gas use. 3) Make your home more comfortable.
Are You Spending Too Much on Your Enbridge Bill?
I redesigned the Enbridge Gas Distribution Home Weatherization Brochure for the Enbridge Marketing Department to promote the program. The client asked me to find appropriate images and design the brochure within Enbridge’s brand standards.
Our client for Public and Government Affairs at Enbridge came to me and asked me to come up with something visual to create awareness about the Enbridge EMT blog.
I suggested that we turn the blog page into a talk bubble. We put the information up on internal monitors and I recommended a three-sided tent card for the cafeteria tables so everyone in the building would receive the new information.
The launch of the blog was a success!
Poster for the Annual Celebrate Niagara Event. The posters were displayed at the venue. Menus were also designed to match the posters.
Menu
Salad of Sliced Tomato,Gazpacho Vinaigrette, Rainbow Radishes
and Salted Cucumber Noodles
Lake Huron Trout Fillet, Local Carrot Risotto,Tarragon and Olive Oil Aioli
Quebec Duck Breast and Warm Salad of New Potatoes,Wellington Court Bacon, East West Line Green Beans
and Reduced Red Wine Sauce
Petite Lemon Mousse with Fresh Raspberry and Crisp PhylloDouble Chocolate Tart with Cherry Crème Fraîche
Goats Cheese Panna Cotta
I designed this brochure for the Marketing Department. The deadline and budget restriction was tight. I chose all the imagery, created the composition and delivered the final layout on time. The client was very impressed.
Retrofit Incentives
3*
3
Monitoring & Targeting
3
Water Conservation
Condensing Boilers3
Audit Incentives
3
School Boards
Energy Efficiency - For Existing Buildings
How Enbridge Can Help
Design Assistance Program (DAP)
New Building Construction Program (NBCP)
3
To get started on an energy efficiency
project for your building or for more
information, contact Enbridge Gas
Distribution at: 1-866-844-9994
Fax: 416-495-8350
www.enbridge.com/business
2008-09-00164 Commercial Incentive Summary 2008
Energy Efficiency - For New Construction
Retrofit Incentive Guidelines
The following Incentive Guidelines apply to all Commercial projects:3
3
Condensing Boilers:
4
Showerheads:
Audit Incentives
3
3 3
Program Conditions
To be eligible for Enbridge Gas Distribution Inc.’s Energy Efficiency Incentive Programs you must be an Enbridge Gas Distribution Inc. customer and approved measures must be implemented in Enbridge Gas Distribution Inc.’s franchise area between January 1, 2008 and December 31, 2008. This advertisement is a summary only and certain terms, conditions and restrictions apply. Programs are subject to cancellation without notice at any time. Please ask your Enbridge Gas Distribution Inc. representative and read our program literature for additional details. Enbridge Gas Distribution Inc. makes no representation, warranty or guarantee regarding the projected savings of any energy efficiency measure undertaken by any customer.
* m3 refers to cubic metre of natural gas.
1. Per facility, building or project.
2. Before taxes. The “cost of the audit” is the lesser of the estimated cost of the audit set out in the application form or the actual cost on the audit invoice.
3. Operational improvement projects exempted.
Based upon applicable manufacturer’s combustion rating.
Commercial Incentive Summary
Corporate Christmas Card for the Touchstone Youth Centre.
Poster for York’s Kitchen at the Fairmont Royal York Hotel. This poster appeared in various locations in the hotel to promote the restaurant.
York’s Kitchen Avenues Shopping Level below the Lobby
York’s Deli & Bakery Avenues Shopping Level below the Lobby
Breakfast Enjoy a traditional buffet breakfast.
Breakfast on the Run Grab a gourmet breakfast sandwich, fresh fruit, mega muffin or piping hot Second Cup coffee.
Breakfast THIS MORNINGat The Fairmont Royal York is offered at:
The Food and Beverage Manager at The Royal York Hotel asked me to design a poster to promote Benihana’s complimentary birthday dinner. The layout had to comply with Fairmont brand standards. This poster was backlit and was displayed in the Pathway leading to the hotel lobby.