+1 971 234 2988 | zola .short@adidas .com

Z o l a S h o r t | S r . M a n a g e r S p o r t s M a r k e t i n g a t a d i d a s

+1 630 200 5993 | jguppy@gi l tedgesoccer .com

J o h n G u p p y | O w n e r G i l t E d g e S o c c e r M a r k e t i n g

R E F E R E N C E S

M a r k e t i n g

S t r a t e g y

D e s i g n

B r a n d

L e a d e r s h i p

S K I L L S

My free t ime is spent between fami ly / f r iends , competing in

sports and travel ing. The map indicates where I 've been. My

goal i s to v is i t 3 more cont inents by 2020.

F R I E N D SA N D F A M I L Y

1 0 0 %

T R A V E L I N G7 0 %

A T H L E T I C S8 0 %

H O B B I E S a n d G O A L S

Oversees and manages contracts with 7 Major League Soccer c lubs .

Responsible for contract negot iat ions , re lat ionship management , asset

act ivat ion, soccer strategy, product launches and product fu l� l lment .

a d i d a s | 2 0 1 4 - 2 0 1 6S P O R T S M A R K E T I N G M A N A G E R

H u m a n M o v e m e n t M a n a g e m e n t | 2 0 1 2 - 2 0 1 4

D I G I T A L M E D I A D I R E C T O R

G i l t E d g e S o c c e r M a r k e t i n g | 2 0 1 0 - 2 0 1 2

A C C O U N T E X E C U T I V E

W e s t V i r g i n i a U n i v e r s i t y | 2 0 0 6 - 1 0

B A C H E L O R ’ S D E G R E E

N e u q u a V a l l e y H i g h S c h o o l | 2 0 0 2 - 2 0 0 6

H I G H S C H O O L D I P L O M A

E X P E R I E N C E

E D U C A T I O N

Responsible for a l l market ing and digita l media e�orts re lat ing to HMM

and i ts respect ive brands, campaigns and events . Worked di l igent ly to

implement cost-e�ect ive market ing strategies across a l l events .

P layed a pivotal ro le in developing content , s t rategy and act ivat ion on

behal f of a l l c l ients managed. Provided turnkey market ing solut ions for

var ious Fortune 500 brands.

Subjects : market ing, management , communicat ions , leadership, sa les ,

economics , entrepreneurship, publ ic re lat ions , customer serv ice ,

advert is ing, business �nance, accounting

Honors : 3 year member of WVU Men’s Soccer Vars i ty . 2006 Big East

Champion. 2007 NCAA Tournament Sweet 16. B ig East Academic

Al l -Star . Dean’s L ist . Athlet ic Honor Rol l .

Subjects : market ing, accounting, intro to business , Spanish

Honors : 3-year member of Wi ldcat Vars i ty Soccer . 2006 Team

co-captain . Honor rol l .

Responsible for creat ing, bui ld ing, susta ining and scal ing adidas reta i l

�agship concepts and stores . Manage a port fol io of stores est imated to

t rade $50 mi l l ion in net sa les in 2017.

a d i d a s | 2 0 1 7 - P R E S E N T

S R . M A N A G E R F L A G S H I P R E T A I L O P E R A T I O N S

H O N O R S

Ident i�ed and selceted as one of 20 future leaders of adidas . The

program gives se lected ta lent both cross-cultural and cross- funct ional

leadership t ra ining v ia a two-year on the job tra ining.

a d i d a s | 2 0 1 7 - P R E S E N T

A D I D A S T A L E N T C A R O U S E L G E N . 2

/ m b r e n n a n 1 8

/ m b r e n n a n 1 8 1 3I am a market ing profess ional who specia l izes in sport , event , d igita l , reta i l and brand

market ing. I have over seven years of work exper ience in var ious posit ions and industr ies

global ly .

B I O G R A P H Y

h i r e m i k e b r e n n a n . c o m

Untere Kramersgasse 8

Nuremberg, DE, 90403

+49 151 58548053

mbrennan18@gmai l .com

www.hiremikebrennan.com

MICHAELBRENNANM A R K E T I N G P R O F E S S I O N A L

M

B