F U N N YO R D I E G T MP L A N

OLIVIA | ALISA | BRYAN F | DWAYNE | BRYAN R | 4.6.15

an online platform where comedy thrives with videos starring celebrities & fans alike

a one-stop shop where viewers

can watch & vote on the funniest

content on the web

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FUNNY OR DIE IS...

a website with original & user-uploaded content

centered around comedy & pop culture

where users can vote on videos (“funny” or “die”)

uploaded to our own video platform

& some of our original series have been picked up by television networks (turner tv, comedy central)

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WE ARE...

OUR AUDIENCE...

...appreciates comedy, creativity, & originality

...is always connected...keeps up with pop culture

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THE MARKEToriginal

shared & informative

niche mass

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THE REALITY

this market is saturated with various types of comedy brands

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THE CHALLENGE

how do we balance regurgitating

popular media & producing fresh,

new content?

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BE THEBILL MURRAY

OF THE INTERNET

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ONE OF A KIND

original

legendary

an entertainer

social

BILL MURRAY IS...

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THE PLAN

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become the digital destination for original comedy!

THE PLAN

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2

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become the digital destination for original comedy!

create self-activating content!

THE PLAN

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become the digital destination for original comedy!

create self-activating content!

be the entertainer that we are!

THE PLAN

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2

3

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become the digital destination for original comedy!

create self-activating content!

be the entertainer that we are!

be social!

THE PLAN

1 become the digital destination for original comedy!

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BECOME THE DIGITAL DESTINATION FOR ORIGINAL CONTENT

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bill murray is an original person in order for our original content to be a hit, we need to work with the best of the best

objective:

goal:

activations:

create our own roster of comedians & comedy writers

1. list the wanted 2. recruit 3. finalize 4. hype it up 5. release “the roster”

costs:$50,000 for salaries $15,000 for social media $6,000 for sponsorships

$71,000

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ENGAGEMENT

TIME

list the wanted

recruit

finalizerelease “the roster”

hype it up hype it up

hype it up

THE PLAN

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create self-activating content!

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CREATE SELF-ACTIVATING CONTENT

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everything bill murray does automatically becomes cool we need to reach out to our network of connections so celebrities could star in our videos

objective:

goal:

activations:

create videos that pique the interest of our audience

1. utilize “the roster” 2. reach out to connections 3. film content 4. hype it up 5. release content

costs:$30,000 for salaries $10,000 for social media $5,000 for sponsorships

$45,000

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ENGAGEMENT

TIME

utilize “the roster”

reach out to connections

film content

hype it up

release content

hype it up

hype it up

THE PLAN

3

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be the entertainer that we are!

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BE THE ENTERTAINER THAT WE ARE

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bill murray lives to entertain & make people happy we exist to entertain & make people laugh

objective:

goal:

activations:

create a huge television special to air on a major network & make FOD a household name

1. celeb web series premiere 2. introduce "the roster” 3. mobile app pusher 4. commercial 5. tv event premiere

costs:$35,000 for salaries $10,000 for social media $4,000 for sponsorships

$49,000

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ENGAGEMENT

TIME

“between two ferns” kick off

“between two ferns” ep. 5

celeb web series premiere

mobile app push

commercial

tv event premiere

introduce “the roster”

THE PLAN

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be social!

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BE SOCIAL

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bill murray is social we’re an online company, we need a strong online presence that engages our audience

objective:

goal:

activations:

host an annual contest for viewers to “audition” for a spot on our roster

1. start campaign 2. review submissions 3. middle round 4. final round 5. reveal the winner 6. winner works with “the roster” 7. premiere the video

costs:$27,000 for salaries $8,000 for social media $4,000 for sponsorships

$39,000

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ENGAGEMENT

TIME

start campaign

review submissions

middle round

final round

reveal the winner premiere the video

winner works with “the roster”

HOW IT ALL COMES TOGETHER

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1

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3

4

$71,000

$45,000

$49,000

$39,000

$204,000

list the wanted finalize

release “the roster”

recruit hype it up

utilize “the roster”

reach out to connections

hype it up

release content

film content

start campaign

btf kick off

btf ep. 5

celeb web series

premiere

introduce “the roster”

mobile app push

commercial

tv event premiere

review submissions

middle round

final round

reveal the winner

premiere the video

winner works with

"the roster”

IN CONCLUSIONwe’re going from...

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BILL MURRAY OF THE INTERNET

CELEBRITY CONNECTIONS

CONTENT KING

HOME OF THE MVPs

...the inside joke no one gets the inside joke everyone is in on

...the party where you don’t know anyone the red carpet event of the year

...another viral post, retweet, or share the source of everything funny

...the jv squad of the comedy world the home of comedy’s greatest exports

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WWBD

THANK YOU!

APPENDIX

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COMPETITIVE ADVANTAGE

unlimited amounts of content for viewers !!sharing options for all your social media needs !!rating technology of the “funny” or “die” scale

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OUR NETWORK

CORE

SECONDARY

THIRD PARTYcomedy central (drunk history)

social

turner tv (billy on the street) social

president barack obama | first lady michelle obama

fans | users celebrities | comedians

app store FOD weather app

funnyordie.comfacebook.com/funnyordie

instagram.com/funnyordietwitter.com/funnyordie

plus.google.com/+funnyordie

vine.co/funnyordie

funnyordie.tumblr.com

pinterest.com/funnyordie

youtube.com/user/funnyordie

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OUR FUTURE NETWORK

CORE

SECONDARY

THIRD PARTYcomedy central (drunk history)

social

turner tv (billy on the street) social

president barack obama | first lady michelle obama

fans | users celebrities | comedians

app store FOD weather app

funnyordie.com

facebook.com/funnyordie

instagram.com/funnyordietwitter.com/funnyordie

vine.co/funnyordie

funnyordie.tumblr.com

youtube.com/user/funnyordie

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original roster on website

approved celebrities/comedians

collaborate with competitors

plug on late night talk

shows

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FOD.COM

oddball festival

appsms

email

facebookinstagram

twitter

press release

snapchat

youtubetumblr

vine

seo youtube ads

banner ads

TRANSMEDIA MAP

online (content)

social & pr

mobile

physical

SOCIAL CHANNEL RULES

BIG STUFF

DAILY STUFF

COOL STUFF

this is where we share the big things we’re doing

this is where we showcase our exclusive content in short blurbs; short, sweet, & to the point

this is where we share screen grabs or short clips of our content, behind the scenes photos, & other graphics

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METRICS

social media #s !

# of views on videos !

# of site visitors!

time spent on FOD.com !

level of engagement

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ACTIVATIONS (TV EVENT)WEB

SERIES

MOBILE APP

COMM- ERCIAL

“THE ROSTER”

TV EVENT

FROM obama & brad pitt’s policy plugs & call-to-actionsTO the new standard of short-form, late night talk

FROM a playlist housing all of our videos

FROM a website & budding production company

FROM comedians being FOD affiliates & contributors

FROM being exclusively online

TO the home of all things FOD (from a house to a home)

TO a full-fledged force of funniness

TO moving content online & maintaining creative control

TO breaking new ground & exploring new frontiers; “one small step for man, one giant leap for mankind”

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SOCIAL MEDIA $the more the comedian is paid,the higher the social

push will be !

up the social media spend to broadcast the videos to more viewers to increase impressions & clicks

back to our site !

social media posts, ads, seo/sem !

we will own the keyword phrase "funny or die”

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SPONSORSHIP $

sponsor a local comedy show in los angeles to start off with our first comedian on the roster

!

take over the place with our logo & swag !

have people come & enjoy the show !

live-stream & live-tweet the event

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APP LAUNCH $

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DEVELOPMENT LAUNCH INNOVATION