THE MEANING OF PUSHMobile apps are hot. Today’s mobile user has an astounding number of apps installed that constantly battle with one another for the user’s attention and time. Push functionality provides a powerful means for App Providers to tip the balance of this battle in their favor, to claim the user’s prime eyeball time.

PUSH NETWORKSSeveral years ago Apple introduced Push services for its iPhone. This enabled App Providers to trigger users by sending short messages to grab the user’s attention and/or to initiate their apps. The proprietary Apple Push Network Service (APNS) became a huge success and a key differentiator from its main rivals Google and Microsoft, who introduced their own proprietary Push Networks later.Today, all major vendors operate proprietary push networks, each with their own features (text, audio, badge), message formats and APIs. But, push networks come and go. Only recently, Google introduced a new network (GCM), while phasing out its existing C2DM network. Microsoft launched an additional push network (WNS) with the introduction of Windows (Phone) 8. This makes it increasingly complex and costly for App Providers to deploy push services in the tech-fragmented mobile market. Service2Media’s Cloud Push Service removes this burden from the App Provider by providing a single, future-proof access point for initiating their Push messages.

GIVE THE USER CONTROLWith Push, there is a distinct risk of message intrusion and overload. This reduces the service experience and user satisfaction and is therefore counterproductive from the App Provider’s point of view. It is therefore crucial that the user can control what information he is to receive or not. In this way, users can control the push experience on their device. M2Active Cloud Push allows users to define user preferences and App Providers to define message profiles. The Cloud Push server filter ensures user preferences and message profiles are matched. Now, the App Provider can initiate a broad spectrum of messages knowing they will only be received by users who expressed an interest. Using the M2Active Cloud Push Service, the user is in charge of incoming messages and the risk of overloading is diminished.

M2ACTIVE CLOUD PUSH SERVICEHow to push-enable your mobile app, e!ectively and e"ciently.

FUNCTIONAL OVERVIEW

Apple, Android, BB and Microsoft.

distribution pattern, including Broadcast, Multicast and Unicast scenarios.

a unique device identifier.

Network credentials. TECHNICAL OVERVIEW

App Providers.

Provider trust.

state-of-the-art Cassandra technology.

enabled M2Active mobile apps.

USE CASE REFERENCES

registered fans informed of the latest news prior, during and after each race, thus extending its brand royalty and brand exposure, simply and effectively.

and online assets pushes hot news messages out at a peak rate of 1.5 million messages per minute, thus improving relevance and usage of its mobile apps and cross-fertilization between all channels.

BUSINESS BENEFITS

device types.

Networks, creating maximum reach.

Push investments.

and high operating costs.

M2Active apps.

DESIGN Apps Once

DEPLOY Apps on Multiple Devices

EVOLVE Apps throughout their Lives