Victor Malachard

CEO, Adfonic

MobileSquared US Roadshow, 2nd November 2010

A global mobile advertising marketplace

Headquartered in the UK with operations in France & USA

Second round multi-million dollar funding closed Q3 2010

2,000+ publishers delivering a global audience across 190 countries

Billions of page impressions per month

3,000+ advertising campaigns per month

Who we are

One of the fastest growing mobile advertising marketplaces in the world

What we do

Advanced and comprehensive campaign management

•Simple and intuitive user interface

•Advanced targeting & profiling

•Multiple campaign control features

•Extensive breadth of features

Real-time, transparent reporting and analytics

App install tracking

Audience

Adfonic's global mobile marketplace enables advertisers to reach a consumer audience across 190 countries.

45%

10%5%

21%

19%

iPhone OSJava MIDPAndroidSymbianRIM (BlackBerry)Windows MobileWebOS (Palm)

Breakdown by platform

Existing Clients

Smartphones are changing how we consume media

Laptop and desktop Internet consumption under pressure New window of opportunity for advertisers

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Smartphone vs. fixed internet consumption

Tipping point

Traffic peaks at midnight

24 hour timeline

Smartphone traffic spikes early evening and builds through to midnight

Source: Adfonic Smartphone campaign clicks made over WiFi connections over a 24 hour period in August 2010 vs. typical online daily traffic levels

New opportunity

Smartphone usage is widespread

Source : Adfonic Smartphone campaigns September 2010 - Data mapped using Google Fusion Charts; shows only WiFi clicks

Clicks mapped at street level show the Smartphone is primarily an urban centric, but not London centric, device

iPad requests not limited to London

Source: Adfonic iPAD campaign September 2010 - Data mapped using Google Fusion Charts; shows only WiFi clicks

Some parting thoughts...

• Digital audience activity changing as a result of the smart device

• Mobile traffic starts to build from early evening and continues to rise throughout the evening, before peaking around midnight

• Smartphone and tablet devices becoming the mediums of choice for spontaneous internet access

• Peaks in Smartphone traffic coincide with periods that are traditionally dead times for online advertising

• Contrary to popular belief – Smartphone & tablet audiences are nationwide

• Clear opportunity for advertisers to reach incremental audiences

Brands & agencies are waking up to this opportunity

ARE YOU?