M4U1

Reading (Ⅰ)

Sun Yi

Xuzhou Senior School

M4U1

Reading (Ⅰ)

Sun Yi

Xuzhou Senior School

Just do it.

Learning objectives

• 1. To understand the reading strategy

• 2. To get a better understanding of advertisements

• 3. To be smart about advertisements

Fast reading: structure of the whole passageTopi

cAdvertisements

Supporting

details

What is an advertisement?

Conclusion

When it comes to advertisements, we must all use our intelligence and not be a slave to them!

Does an advertisement tell people the complete truth?

Public service advertisements

Topic

Supporting

details

Conclusion

Expository writing

（说明文）

Read the second paragraph aloud, and design your own questions.

Body part 1 What is an advertisement ?

Types Differences Similarities

Commercial ads

Public service ads

Fill in the form

ChargedTo advertise a product or service

For freeTo educate people

Both of them can be found everywhere, and they all

use attractive pictures and

clever language.

Body part 2 Does an advertisement tell people the complete truth?

Even if an ad does not lie, it does not mean it is altogether innocent.

Two examples

We must not fall for this kind of trick!

TopicSupporting details

Conclusion

Take paragraph 3 as an example, try to analyze paragraph four.

Body part 3

Topic

Supporting details

Conclusion

examples

Deal with widespread social concerns.

Educate people about public service projectsTeach us how to live healthy lives.All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.

Body part 3 Public service advertisements

PSAs aim to teach us and help us lead better lives.

What do you think of these ads?

A good advertiseme

nt

clearly expressed creative

attractive

effectivepersuasive

(有说服力的 )

easy to understand

impressive

informative

Group work--designing

Design a commercial ad or a PSA.

References: for PSA, you can design something for our school (protect grass; save water; respect teachers…)

Homework

1. Finish the related exercises.

2. List the difficult language points on your notebook.