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Prague Business Breakfast

Prague 11 th November 2014

1Skylink is trade mark used under licence of M7 Group S.A., Rue Albert Borschette 2, L-1246 Luxembourg; R.C.S. Luxembourg: B 148073

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M7 Group - Introduction

European Provider of Satellite Services Established in October 2009 in the Grand-Duchy of Luxembourg M7 Group operates the following brands:

CanalDigitaal in the Netherlands,TV Vlaanderen in Flanders andTlSAT in French speaking Belgium,AustriaSat in Austria and Hungary andSkylink for the Czech and Slovak market.

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M7 Group DTH number 4 in Europe

3Skylink is trade mark used under licence of M7 Group S.A., Rue Albert Borschette 2, L-1246 Luxembourg; R.C.S. Luxembourg: B 148073

3 million viewers who use a smalldish to receive hundreds of digital

TV and radio channels from Astrasatellites on 23,5 E and 19,2 Eand Eutelsat 9 E.

4. DTH platform in Europe

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Skylink number 1 in Czech satellite DTH

4Skylink is trade mark used under licence of M7 Group S.A., Rue Albert Borschette 2, L-1246 Luxembourg; R.C.S. Luxembourg: B 148073

The oldest and biggest DTH platform in CzechRepublic and Slovakia

Joined M7 Group in 2011

1,3 million customers in Czech Republic

Access to 120 TV channels, out of it 28 in HDquality

+ hundreds of international FTA channels onAstra satellites 23,5 E and 19,2 E

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Czech TV market big challenge for pay TV platforms

5Skylink is trade mark used under licence of M7 Group S.A., Rue Albert Borschette 2, L-1246 Luxembourg; R.C.S. Luxembourg: B 148073

Biggest challenge for Czech Pay TV platforms

=

Free distribution of attractive content via DTT

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Czech TV market Free to Air & Pay TV

6Skylink is trade mark used under licence of M7 Group S.A., Rue Albert Borschette 2, L-1246 Luxembourg; R.C.S. Luxembourg: B 148073

FTA on DTT

High and growing number of thematic channels in allgenres broadcasting FTA via DTT Key sports events and movies broadcasted on FTAs FTAs have 89% viewership share Very strong public FTAs with a cumulated 25% viewership

89%

11%

FTA channels pay-TV channels

Pay TV Despite the most developed economy, Czech Republic is

behind other markets in pay TV penetration Pay TV penetration < 40% and only slowly developing

ARPU decreasing Competition of business models (FTA against Pay TV)

rather than competition between Pay TV platforms

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7Skylink is trade mark used under licence of M7 Group S.A., Rue Albert Borschette 2, L-1246 Luxembourg; R.C.S. Luxembourg: B 148073

Czech TV market Free to Air & Pay TV

Commercial Broadcasters Free to Air DTT offers no competitive advantage to

Broadcasters anymore since all commercial stations areon DTT (no lift in ad revenue and no shift in marketbalance)

Pay TV platforms cant grow whilst Free to AirBroadcasters lose money

Broadcasters seem forced to be free, but looking forsome revenues from Pay TV subscription of Operators

44% of Czech homes watch ontheir main TV set signal fromDTT

Many other use DTT on their2nd TV sets

FTA DTT is the strongest TVplatform in Czech Republic

Operators Operators face decline of ARPU when fixed costs

increase, searching way out via: New services (OTT) Aggressive campaign discounts Securing exclusive content (exclusive Pay TV

channels) Better service and higher quality

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Skylink way

More and more homes are equipped by big flat TV screens where broadcasting in SD qualityprovides visibly worse picture than other available video signal sources (blu ray)

HD became new broadcasting standard for demanding viewers

Skylink is the leading platform in HDTV since 2010

Strategic decision has been made:

8Skylink is trade mark used under licence of M7 Group S.A., Rue Albert Borschette 2, L-1246 Luxembourg; R.C.S. Luxembourg: B 148073

All popular TV stations in HD on Skylink before end of 2016

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Thank You for Your AtentionJaromr Glisnk

Member of the Board of Directors, M7 Group SA

9Skylink is trade mark used under licence of M7 Group S.A., Rue Albert Borschette 2, L-1246 Luxembourg; R.C.S. Luxembourg: B 148073