m&a and dual - evolution of a stand design
TRANSCRIPT
©2015Australia | Singapore | Hong Kong | India
McCorkell & Associates 1We Love What We Do
The Evolution of a Stand DesignFrom concept to design to execution
2We Love What We DoMcCorkell & Associates ©2015Australia | Singapore | Hong Kong | India
Client: Dual AustraliaEvent: Steadfast Insurance Conference & Expo, Adelaide (April 2015)Number of Attendees: 1,800 approx. attendees
Brief: Come up with an innovative, highly engaging & unique concept for the Dual Insurance stand. As Dual Insurance have a modern, uninhibited, fresh approach in the insurance market, the design and booth need to stand out and push boundaries.
Concept: Dual Diner – a 1950’s diner theme complete with jukebox, vinyl records, mini hotdogs and milkshakes, Elvis impersonator and diner girl. The stand as a whole was an activation.
Elements: M&a looked after the concept to fruition and onsite delivery, creative, printing collateral and signage, third party management, stand activation items, catering, major prize, promotional staff and onsite management.
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Concept mood board
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Stand mechanics – front facing view
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Stand mechanics – aerial view
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3D render
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Final delivered stand
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Final delivered stand
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Final delivered stand
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I have worked with M&a for the past two years in my role as Marketing and Relationships Manager at Dual Insurance. In this time, M&a have delivered two outstanding and innovative stands for us at an annual flagship industry event. Their attention to detail, creativity and ability to think outside the box ensured that we always had a stand out booth to be proud of. M&a have a management style that guarantees stress free organisation, reliability and dedication to their work – qualities that were essential to us when sourcing an agency. I have no hesitations in recommending them for any event work; you will only receive the highest quality outcomes. Emily WinwoodMarketing and Relationships Manager, Dual Insurance
Client Testimonial
13We Love What We DoMcCorkell & Associates ©2013Australia | Singapore | Hong Kong | India
Like what you see?
Contact our Events Department to discuss how they can make your stand STAND out at your next event
www.mccorkell.com.au02 9957 [email protected]