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BROADCASTERS * TE.UG

The first radio station of the Indian Broadcasting Com-pany was inaugurated * by the British viceroy in India-Lord

Irwin on July 23, 1927 at Bombay. The Indian BroadcastingService was named as All India Radio in 1936. It took twomore |years for the starting of Telugu broadcasts. The first

Telugu broadcast went on air from the Madras station of All

India Radio on June 1, 1938.

MADRAS

The first announcer in Telugu was Mallampalli Uma-maheswara Rao, brother of Mallampalli Somasekhara Sharma,eminent historian. Prominent programme officials duringthose days at Madras station were Messrs. S. N. Moorthy,Dr. A. Veerabhadra Rao, Achanta Janakiram, Dr. BalantrapuRajani Kanta Rao, Buchibabu and Srivatsava. Famous poetsSri Sri and Jashuva were on the staff for sometime.

The present film writer and actor Gollapudi Maruti Raoworked at Madras station. The present Station Director of

Bombay S. V. Reddy served as the Station Director, Madrasduring 1992-93. Between 1942 and '45' additional South IndianService from Delhi used to broadcast programmes in Tamil andTelugu. Ms. Durga Bhaskar is presently working as the DeputyDirector, All India Radio, Madras.

VIJAYAWADA

All India Radio, Vijayawada station had its birth onDecember 1, 1948. Vijayawada, the cultural capital of Andhrahas its own importance. Dr. Ayyagari Veerabhadra Rao,Station Director during 1950-52 has nourished the organisation.

Eminent personalities on the rolls of Vijayawada AIR,contributed their mite for bringing out qualitative programmes.Among them were Messrs. Rajani, Buchibabu, Banda Kanaka^Imgeswara Rao (Drama), Pingali Lakshmikantham andG. V. Krishna Rao (spoken word), Dr. Mangalampalli Bala-pwrali Krishna apd Sandhyavandanam Srinivasa Rao (Music),

109

Prayaga Narasimha Sastry as rural producer was popular.

Ushasri, the best broadcaster in spoken word, was popular

through 'Dharma! Sandehalu'. Voleti Venkateswarlu and Mallik

popularised music programmes. The Vijayawada station takes

the credit of bagging an international award, Japan Radio prize

for a musical feature on River Godavari entitled "Konda nu&chi

kadali daka" written by Rajani.

HYDERABAD

Started as a private radio station (Deccan Radn) in 1933,

Hyderabad station was taken over by the Nizam in 1935. It

was named Deccan Radio in 1939. Later on April 1, 1950, it

was taken over by All India Radio. Besides the major language

Telugu, Hyderabad station broadcasts programmes in Urdu,

Hindi, Marathi, Kannada and English,

Popular among the broadcasters were A. V. Rao (Annayya

in children's programmes), Messrs. Gopichand (rural producer),

Stanam Narasimha Rao (drama), Devulapalli Krishna Sastri,

Dr. Dasarathi, Ravuri Bharadwaja (spoken word), Vinjarauri

Varadaraja lyyengar and Manchala Jaganadha Rao (Carnatic

music). Children's programmes were popularised by the couple

Radio Annayya and Akkayya (Nyapati Raghava Rao and.

Kameswari). Kesavapanthulu Narasimha Sastry, with his

Sanskrit lessons on the air, taught Sanskrit for over a decade-

Vinjamuri Sita Devi popularised folk music as folk music

producer. Similarly, Palagummi Viswantaham popularised

light music, Ramamurthy Renu, Veluri Sahajananda popula-

rised spoken word programmes.

M. V. Rajagopal entered IAS after serving as Station

Director, Hyderabad. Yuvavani service was inaugurated on

December 20, 1970 over Hyderabad. Commercial broadcasting

was started on March 21, 197L Presently, Mr- V. V. Sastry is

the Station Director of the main station while Mr. S. P. Govar-

i is the Director of Commercial Broadcasting Service,

110

VISAKHAPATNAM and CUDDAPAH

Visakfaapatnam and Cudd^h stations had their birth iA

1963* Besawada Gopala Reddy, the then Minister for Iriformfc-

tio and Broadcasting, inaugurated both the stations Cuddapah

(on June 17, 1963 and Visajdiapatnam on August 4, 1963). Theystarted as relay centres of Vijayawada and Hyderabad respec-

tively. Visakhapatnam started origination of programmes iri

1970 and Cuddapah started origination from November 2, 1974.

Adilabad station of All India Radio, a district-level radio centre

was commissioned during 1984.

T!h6 first independent Frequency Modulation (FM)station was inaugurated in March 24, 1989 by the then Indtist-

ftes Minister J. Vengala Rao. At Warangal, a district-level

r&dio station was started in 1989. Nizamabad went on air in

1900. Mr. P. Upendra, the then Union Minister for informa-

tion and broadcasting, inaugurated both the stations,

Tirupati and Ananthapur started functioning in 1991.

Ruraool station was ijiauguarated by Mr. K. Vijayabhaskara

Reddy. Markapuram station was inaugurated in August 1993 by

Mr. Vijayabhaskara Reddy. Totally, there are 12 stations in

AHdhra Pradesh at present.

NeWs in Telugu started from All Ifcdia Radio, Dblhi

before the World War II, produced eminent newsreaders -

Mfessrs, Rongara Jaggaiah (who later became a film stats MP)$Eapila Kasipati, Srivatsava, Sri Sri (famous poet), Kothapalli

SubraHmanyam and Panyala Ranganadh& Rao. Regional newsunit at Hyderabad started its regional news bulletins after the

State formation. News unit at Vijayawada was started ifc 1980s.

Hyderabad and Vijayawada stations started commercial services

froin March 21, 1971.

Programme officials who worked at the Directorate

Geuefai of All India Radio, after serving the stations of Afcdhffc

Pfaae&h woa laurels. Mention of P. V. R. Rao, Deputy Bir<&-

tor General, should be made as he was the brain behind tfie

preparation of AIR manual which is like "Manu Smrtiti" forbroadcasting. He was the Accountant General.

Others like R. C. Rajasekhar (son of Rayaprolu SubbaRao) S. N. Moorthy, B. K. Rao, Rajani, Pullela Venkateswarlnand Satyata Sankarainanchi are popular. Gunturu Raghuraaj,B. R. Chalappthi Rao, Prapancham Sitaram, B. R. Pantulu,R. A. Padmanabha Rao worked as Directors of programmes at

the Directorate. Among the Chief Engineers, V. A. D. Rayulu(SOB of Viswantha Satyanarayana), N. V. Lu, M. I. Sury&-

narayana, V. V. Rao and T. N.G. Dass, Chief Engineer,Eastern Circle, R. Seshaiah (South Zone) have made their mark.

Programmes in Telugu were being broadcast from RadioMoscow since 1968 have recently been withdrawn. Prominent

among the newsreaders from Delhi who had gone there were

Messrs. Kandukuri Suryanarayana, T. Sriramulu, Addanki

Mannar, Edida Gopala Rao and Bandaru jSrimvasa Rao, Exter-

nal Services Division of All India Radio had started overseas

broadcasts in Telugu from April 1990 (Ugadi). Radio Ceylon

broadcasts Telugu programmes over its commercial channel

regularly.

(Pub. in Deccan Chronicle)

110

14. Literary Heritage

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Literary Heritage

1996