mac114 week 2 lecture social media and journalism
TRANSCRIPT
![Page 1: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/1.jpg)
MAC114FacebookvsTwi3er:newsandsocialmedia
![Page 2: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/2.jpg)
Recommendedreading:Chapter14
![Page 3: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/3.jpg)
‘Twi7erisalreadyfarmoreeffec=veatoolforrepor=ng,discovery,dissemina=onandcollabora=onthananythingtheBBCwilleverproduce’-EmilyBell,2013
![Page 4: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/4.jpg)
‘everymajorchannelofinforma=onwillbeTwi7erfied’
-Johnson,2009
![Page 5: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/5.jpg)
![Page 6: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/6.jpg)
![Page 7: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/7.jpg)
![Page 8: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/8.jpg)
Ithinkorganisa=onsarelotmoresophis=catedinhowtheyuseTwi7erandareconfidentenoughtoletindividualjournalistsdowhattheywanttodointheirownvoice…-JemimaKiss,guardian.co.ukcitedinHarcup,2015:p220
![Page 9: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/9.jpg)
WehaveaveryestablishedcommunityteamwhichpushesandpromotesalloutcontentacrossTwi7er,FacebookandotherNetworks.Ithinkthere’sanunderstandingthatdifferentcontentsuitesdifferentplaWorms:Twi7erforbreakingnews,FacebookformorediscursivethingsandPinterestandInstagramforvisualthings.-JemimaKiss,guardian.co.ukcitedinHarcup,2015:p220
![Page 10: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/10.jpg)
PersonalityImmediacy
Personalvsprofessional
![Page 11: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/11.jpg)
“Inthe20thCenturymakingthenewswasalmosten=relytheprovinceofjournalists…Theeconomicsofpublishingandbroadcas=ngcreatedlarge,arrogantins=tu=ons–callitBigMedia…-Gillmor,2004:xiii
![Page 12: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/12.jpg)
“Bigmedia…treatedthenewsasalecture.Wetoldyouwhatthenewswas….Tomorrow’snewsrepor=ngandproduc=onwillbemoreofaconversa=on,oraseminar…-Gillmor,2004:xiii
![Page 13: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/13.jpg)
![Page 14: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/14.jpg)
“somethingthattakesintoaccountthecollabora:venatureofjournalismnow:professionalsandamateursworkingtogethertogettherealstory,linkingtoeachotheracrossbrandsandoldboundariestosharefacts,ques=ons,answers,ideas,perspec=ves.Itrecognizesthecomplexrela=onshipsthatwillmakenews.Anditfocusesontheprocessmorethantheproduct”-JeffJarvis,2006
Networkedjournalism
![Page 15: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/15.jpg)
Theideathattradi=onaljournalismopensitselfuptothepublic.Itsharestheproduc:onprocessfromstarttofinish.Itusesnewtechnologiestoincludetheci=zenineveryaspectofnews-gathering,produc=onandpublica=on.Itmeansusingalotofjargonlikecrowd-sourcing,socialnetworking,wikisandTwi7ering.Manyofthesetechniquesbuildonexis=ngjournalismmethodsandarealreadyoutthere.Butitwillalsorequireapar:cipatoryrevolu:oninthewaywemakethenews.-CharlieBecke7,2008
![Page 16: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/16.jpg)
![Page 17: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/17.jpg)
![Page 18: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/18.jpg)
Certainlyinthetechnewsspacethere’sarealfa:gueaboutblogcontent–nobodyhas=metoreaditandcertainlywedon’thave=metowriteit.BloggingseemstohaveshidedawayfromsomethinganindividualwoulddotobeingaverypolarisedplaWorm,eitherforhigh-end,authorita:veandexpertwriterswhouseMedium,forexample,tolow-endtrashycelebrityviralsiteslikeBuzzFeedandUpworthy-SarahHartley,citedinHarcup,2015
![Page 19: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/19.jpg)
I’mnotsurehowmuchappe=tethereisforthepublictoblogatlengthanymore–it’slessthatFacebooketchavetakenoverandmorethattherejustisn’tenough=mefornormalpeopletodoallthisstuff,letalonehaveareallife.-SarahHartley,citedinHarcup,2015
![Page 20: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/20.jpg)
![Page 21: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/21.jpg)
We’reallaboutstar=ngconversa=onsandkickstar=ngdebates.Wedorespondtocomments,that’sthepolicy.Whenyourespondtheyrealisethere’sactuallyahumaninvolved.Ourjournalistspushstoriesouteverywaytheycan,they’remini-marketeersoftheirowncontent.It’snotenoughjusttowritethatstory.Thejourneyofthatstoryisalotlongerandtheyshouldbelookingatitduringtheday,isitperformingwell,doweneedtogiveitanotherpush,canwegetadifferentangleonit?It’sabouttakingresponsibilityforthattoo-CarlaBuzasi,citedinHarcup,2015
![Page 22: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/22.jpg)
![Page 23: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/23.jpg)
![Page 24: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/24.jpg)
“Inmostonlinecommuni=es,90%ofusersarelurkerswhonevercontribute,9%ofuserscontributeali7le,and1%ofusersaccountforalmostalltheac=on”-JakobNielsen,2006
The90-9-1rule
![Page 25: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/25.jpg)
Ifyouhaveahugefollowingonline,youhavetobeawareofyourownpersonalsafety.Ialwaysadvisejournalistswithbigfollowingsnevertotweetwheretheyareintheirpersonallife,forexample.Youneedtobeawareofwhatyou’republishingandyourloca=on,whichtradi=onallywouldn’thavebeenanissueunlessyouwerecoveringvery,veryvola=lesubjects.Butpeoplecanhaveanobsessionwithindividualsthatpublishdailyandregularly.Thatshouldn’tscarejournalistsoffbutitshouldbesomethingthatthey’reawareof.-NealMann,citedinHarcup,2015
![Page 26: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/26.jpg)
Socialmediausageisjustincreasingexponen=allysoitmakesnosenseasajournalistnottobewheretheaudienceisandwherethepoten=alsourcesare.That’swheretheyare,that’swhereyoushouldbe.Ifyoulookatthedataandtheshidtowardssocialconsump=on,wehavetogoandgetthem,wehavetogoandengagewiththeaudienceratherthanarrogantlyexpec=ngthemtocometous.-NealMann,citedinHarcup,2015
![Page 27: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/27.jpg)
![Page 28: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/28.jpg)
Journaliststradi=onallywouldhavejustbroadcastinthevoiceoftheirorganisa=on.Thatdoesn’tworkonsocialmediabecauseeverybodyelseisusingtheirownvoiceandpeopledon’twanttojusthearfromarobot.Asaresult,journalistsneedtoputpersonalityintowhattheydo.Thekeythingtounderstandisthatyouareworkingforanewsorganisa=on,andasaresultyouneedtoupholdtheirstandardsandrememberthatyouarepublishingonbehalfofthenewsorganisa=on.-NealMann,citedinHarcup,2015
![Page 29: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/29.jpg)
Since2011
![Page 30: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/30.jpg)
![Page 31: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/31.jpg)
Blogsarenotthesameasconven=onalnewsreports.Conven=onal,objec=ve,third-personnewsrepor=ngisaformofstorytellingthatevolvedwithnewsprint.Bloggingisadifferentformofstorytelling,whichevolvedwiththeweb.Youcouldwriteabloglikeanold-fashionednewsreport,butthatwouldbelikehavingtheabilitytobroadcastaTVnewsbulle=nandjustusingittoshowsomeonereadingoutaradionewsscript-AndrewSparrow,2014
![Page 32: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/32.jpg)
thebestblogshaveanauthorialvoice....Readersalsoacceptthisbecausetheauthor’ssubjec=vevoiceisjustoneofmanyintheblog.Blogslikemineusealotofaggrega=on,andthatmeansthatifsomeonelikeDavidCamerongivesaspeech,Imaywellincludedozensofdifferentvoices,intheformoftweets,quotesandblogposts,fromjournalists,commentatorsorpoli=ciansexpressinganopinionaboutwhatCameronsaid.Inthisrespect,inbeingopentomul=pleviewpoints,bloggingisaninherentlyliberalmedium-AndrewSparrow,2014
![Page 33: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/33.jpg)
SPEED
vs
ACCURACY
![Page 34: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/34.jpg)
FastisunbelievablyimportantonTwi7erasajournalist,butyouhavetobefastandberight.Youwilllosetrustimmediatelyifyouaren’tright.Youneedtoengagewithaconversa=onina24-hournewsworldthat’sgoingatanincrediblespeed,andbeoneofthemainvoicesinit,andtodothatyouhavetobequick–butyouhavetobeaccurate.-NealMann,citedinHarcup,2015
![Page 35: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/35.jpg)
“Accuracy,research,respec=ngsources,clarity,understandinganaudience,knowingwhichques=onstoask,usingyourini=a=veandbeingextremelypersistent.”-Kiss,citedinHarcup,2015
![Page 36: Mac114 week 2 lecture social media and journalism](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed83d21a28ab51488b4593/html5/thumbnails/36.jpg)