Macau International Airport AdvertisingMacau International Airport Advertising

Media Kit Media Kit

JCDecaux TransportJuly 2009

JCDecaux GroupWorldwide Outdoor Experts

•№ 1 in Asia-Pacific in Outdoor Media

•№ 1 in China in Outdoor Media

•№ 1 in Europe in Billboard Advertising

•№ 1 Worldwide in Street Furniture

Advertising

•№ 1 Worldwide in Airport Advertising

Leaders in Outdoor AdvertisingLeaders in Outdoor Advertising

London

Paris

Barcelona

JCDecaux AirportJCDecaux Airport

No. 1No. 1 Worldwide in Airport Advertising

JCDecaux Airport is the world leader in airport advertising with 165Airports in 17 countries, targeting over 1 billion passengers a year.Its presence includes London, New York, Paris, Frankfurt, Hong

Kong, and Beijing… which helps to coordinate National andinternational campaigns.

165 Airports in 17 Countries

JCDecaux Airport – China NetworkJCDecaux Airport – China Network

Beijing

Qingdao

Shanghai

Hong KongHong KongMacauMacau

Macau International Airport

Beijing Capital Intl. Airport Terminal 3

Hong Kong International Airport

Shanghai Pudong Intl. Airport

Shanghai Hongqiao Airport

Qingdao Liuting Intl. Airport

Macau International AirportMacau International Airport

• 5M PAX in 2008*

• A fully functional 24-hour airport

• “Best Emerging Airport” - Asian Freight & Supply Chain Award 2008 **

Source: *ADA – Administration of Airport Ltd., Traffic Statistics Jan 2009

** MIA press release Dec 2008

Passenger ProfilePassenger Profile

• 66% Male, 34% Female

• Age Group: 36 – 45

• 51% PMEB (Professionals, Managers, Executives, Businessmen)

• Average Dwell Time: 1Hour

• Monthly Household Income: MOP$20,000

Source: 2008 Passenger Profile Report – ADA, Dec 2008

Air Passenger by DestinationAir Passenger by Destination

64% of passengers are from Greater China Region

Taiwan Mainland China Thailand Malaysia Singapore Philippines Japan Vietnam Australia Korea Indonesia

Taipei Kaohsiung Bangkok Shanghai Kuala Kumpur Singapore Manila Beijing Wuxi Hangzhou

Origin Destinations Top Destinations

Advertising FormatsAdvertising Formats

PrestigeStand out with the most luxurious sites

PremiumTarget highly sought-after travelers

TacticalDifferentiate through alternative displays

Exterior BillboardExterior Billboard

10

Key Benefits:

Located along the main traffic route between Macau International Airport and the Cotai area reaching 100% of all departure and arrival passengers

Lightbox on Carousel Lightbox on Carousel – Baggage Reclaim Hall– Baggage Reclaim Hall

Key Benefits:

During the waiting time for luggage, these Hugh lightboxes can deliver your message clearly in front of passengers

Free Standing Lightbox Free Standing Lightbox – Departure Duty Free– Departure Duty Free

Hennessy Hennessy Key Benefits:

Long captive dwell times: best location to give the product details to the target audiences

Lightbox on WallLightbox on Wall- Check in Hall- Check in Hall

Key Benefits:

An amazing and prestigious display targeting both departing and arriving passengers

Arrival LightboxArrival Lightbox

Key Benefits:

Leaving the arrival immigration area, this part is the only exit for the passenger flow, all passengers will be aware of this spectacular lightbox

Arrival LightboxArrival Lightbox

Key Benefits:

On every corner of the arrival hall, lightboxes will attract the passenger flow.

Welcome SignageWelcome Signage

Key Benefits:

In the middle of the arrival hall, this eye catching lightbox is welcoming the passengers.

Giant Ceiling Banner Giant Ceiling Banner

Remy Martin

Key Benefits:

Ideal to promote your brand and products in a very dynamic way to captivate passenger’s attention

Column Wrap BannerColumn Wrap Banner

Key Benefits:

Dominating the arrival concourse and benefiting from repetition and frequency the perfect site to maximize exposure

TV WrapTV Wrap

Key Benefits:

This is the best format to capture the attention of the passengers waiting aboard

Exhibition SiteExhibition Site

Key Benefits:

Offer a unique opportunity for VIP airline passengers to learn about, spend time with and walk away with your products

Clock SponsorshipClock Sponsorship

Key Benefits:

Your brand is easily recognized as travelers are time-conscious

Airbridge Exterior AdvertisingAirbridge Exterior Advertising

Key Benefits:

The airbridge is a remarkable form of airport advertising and provides tremendous impact. Advertising at

exterior structure creates powerful impact thus results in effective brand building.

Airbridge InteriorAirbridge Interior

VISA

Key Benefits:

Your messages will be the first that travelers see upon arrival or the last when they depart. This powerful advertising format is available in different sizes

Airport Bus Advertising Airport Bus Advertising

Key Benefits:

Bus body advertising creates a strong visual impact and enables a wide reach of air-passengers

Airport Bus InteriorAirport Bus Interior

Key Benefits:

Advertisers are provided with high creativity and flexibility by Airport Bus interior

Airport Campaign in MIA – TiffanyAirport Campaign in MIA – Tiffany

Airport Campaign in MIA – TiffanyAirport Campaign in MIA – Tiffany

Airport Campaign in MIA – VISAAirport Campaign in MIA – VISA

Airport Campaign in MIA – MIECFAirport Campaign in MIA – MIECF

Contact Us for More Details!Contact Us for More Details!

For inquiries, please contactJCDecaux Transport - Airport Advertising TeamTel : (852) 2111 0111 / (852) 2862 7240Fax: (852) 2110 1407 Email: airport@jcdecaux.com.hk