machete group
DESCRIPTION
TRANSCRIPT
![Page 1: Machete Group](https://reader030.vdocument.in/reader030/viewer/2022012910/54b795364a795978578b4587/html5/thumbnails/1.jpg)
MACHETEGROUP
7simple truths
![Page 2: Machete Group](https://reader030.vdocument.in/reader030/viewer/2022012910/54b795364a795978578b4587/html5/thumbnails/2.jpg)
MACHETEGROUP
Lorem ipsum dolor sit amet
HEADER 1
![Page 3: Machete Group](https://reader030.vdocument.in/reader030/viewer/2022012910/54b795364a795978578b4587/html5/thumbnails/3.jpg)
MACHETEGROUP
Lorem ipsum dolor sit amet consectetuer
1. Nobis eleifend
2. Ut wisi enim ad minim
3. Duis autem vel eum iriure
1. Nobis eleifend
2. Ut wisi enim ad minim
3. Duis autem vel eum iriure
Nam liber tempor cum soluta Nam liber tempor cum soluta
Nam liber cum soluta
Nam liber cum soluta
Nam liber cum soluta
Nam liber cum soluta
![Page 4: Machete Group](https://reader030.vdocument.in/reader030/viewer/2022012910/54b795364a795978578b4587/html5/thumbnails/4.jpg)
MACHETEGROUP
Lorem ipsum dolor sitelit lorem
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet,nonummy nib
Duis autem vel eum irre dolor in hendrerit
Lorem ipsum dolor sit amet,nonummy nib
Duis autem vel eum irre
dolor in hendrerit
Lorem ipsum dolor sit amet,nonummy nib
Duis autem vel eum irre
dolor in hendrerit
Lorem ipsum dolor sit amet,nonummy nib
![Page 5: Machete Group](https://reader030.vdocument.in/reader030/viewer/2022012910/54b795364a795978578b4587/html5/thumbnails/5.jpg)
MACHETEGROUP
Ratings matter in a world of big events
Event Ra3ng ViewersSuper Bowl XLIV 45.0 106.5M NBA Finals Game 7 15.6 28.2M
Olympics USA vs. Canada Hockey 15.2 27.6M
World Cup Ghana vs. USA 8.2 14.8M
World Cup USA vs. England 7.3 12.9M
NHL Stanley Cup Game 6 4.7 8.3M
2010 World Cup Average 1.8 2.8M
![Page 6: Machete Group](https://reader030.vdocument.in/reader030/viewer/2022012910/54b795364a795978578b4587/html5/thumbnails/6.jpg)
MACHETEGROUP
COMBATE AMERICAmachete group has deep entrepreneurial and operational EXPERIENCE in sports, entertainment and media.
![Page 7: Machete Group](https://reader030.vdocument.in/reader030/viewer/2022012910/54b795364a795978578b4587/html5/thumbnails/7.jpg)
MACHETEGROUP
Lorem ipsum dolor sit amet, consectetuer adipiscing elit
HEADER 2
![Page 8: Machete Group](https://reader030.vdocument.in/reader030/viewer/2022012910/54b795364a795978578b4587/html5/thumbnails/8.jpg)
MACHETEGROUP
HEADER 3IF YOU ARE IN THE TELEVISION BUSINESS, YOUR FIRST GOAL IS TO CREATE A HIT SHOW.
![Page 9: Machete Group](https://reader030.vdocument.in/reader030/viewer/2022012910/54b795364a795978578b4587/html5/thumbnails/9.jpg)
MACHETEGROUP
lorem ipsum loremHEADER 4
![Page 10: Machete Group](https://reader030.vdocument.in/reader030/viewer/2022012910/54b795364a795978578b4587/html5/thumbnails/10.jpg)
Lorem ipsum dolor sitelit
What is hope*?– Blind optimism and deluded fantasy?– Connection and attachment– Courage and spirit– A virtue for sure
Real motivation for fans. And, athletes
Never a business strategy
* Source: Book &tles (Oxford University Press, 2009)
![Page 11: Machete Group](https://reader030.vdocument.in/reader030/viewer/2022012910/54b795364a795978578b4587/html5/thumbnails/11.jpg)
Observations
• The UFC is a near monopoly and is aggressive in protecting and expanding its turf
• The regional “minor leagues” are fragmented and not well-managed
• Story lines drive the business
• Venues need serialized, recurring content
• Sports channels (RSNs) need recurring, locally-relevant content
![Page 12: Machete Group](https://reader030.vdocument.in/reader030/viewer/2022012910/54b795364a795978578b4587/html5/thumbnails/12.jpg)
THE MODEL
• Develop a property tailored to the fan
• Story-driven content strategy
• Focus on developing a television franchise (akin to The Iron Ring)
• Source athletes from Mexico
• Extend Hispanic identity and culture into all aspects of the product
![Page 13: Machete Group](https://reader030.vdocument.in/reader030/viewer/2022012910/54b795364a795978578b4587/html5/thumbnails/13.jpg)
MACHETEGROUP
Lorem ipsum dolor sit consecetuer
![Page 14: Machete Group](https://reader030.vdocument.in/reader030/viewer/2022012910/54b795364a795978578b4587/html5/thumbnails/14.jpg)