Presentation on

MarketingEnvironmental Factors

By .Mohit Mahajan

1. Mohit Mahajan2. Bhanu 3. Karan4. Rockey Pandita5. Anubhav Anand

Group Members :

Education

• Education in its broadest sense is any act or experience that has a formative effect on the mind, character, or physical ability of an individual.

• Education is the process by which society deliberately transmits its accumulated knowledge, skills and values from one generation to another through institutions.

Need for Marketing Educational services

• Need to “market” their services has not really been felt by the educational sector

• This is because there is always Demand>Supply

• But in the recent years, there is a shift in trends

What Is MEF (Marketing Environment Factor)

1All those factor

2Which are external to marketing

department

3And have effect on Marketing Department

Characterstics Of MEF.

• MEF cannot be constant means they are not always same they are very dynamic in nature.

TYPES OF M.E.F.

M.E.F

MACRO MICRO

Macro Environment

Broad forces which shape the character of

opportunities and threats

Micro Environment

The factors in the immediate environment

MICRO ENVIRONMENT

• The are the forces within the company which affects its ability to serve.

• It comprises all those organizations and individuals who directly affect the activities of a company.

• All factors which impact directly on a firm and its activities in relation to a particular market.

1. Suppliers2. The Market Channel3. Customers4. Competitors5. Public

Macro Environment

Macro environment refers to those factors which are external to company’s activities and do not concern the immediate environment.

It comprises general forces that affect all business activities in market

TYPES OF MACRO MARKETING FACTORS.

DEMOGRAPHIC FACTORS Political & Legal Factors Economic /Natural Factors Social Factors Technological Factors

TYPES OF MACRO MARKETING FACTORS.

DEMOGRAPHIC FACTORSFactors such as age, household pattern, educational level, occupation, income, marital status.

100% literacy rate : ‘Mission Impossible..??’

• Response to the demand regarding basic education

• Adult education : an important aspect

• Loopholes: Teachers-need to take their

jobs seriously, proper qualifications required

Efficiency-needed to be increased

Rural women education :‘Munna & munni at same level..’

• “If you educate a man, you educate an individual, but if you educate a woman, you educate a whole family. women empowered means mother India empowered.”

-Jawaharlal Nehru

• Educated woman-play a significant role overall development & progress.

• Government of state-recently launched ‘Means-cum-Merit Scholarship Scheme ‘ for female literacy and to spread awareness .

TYPES OF MACRO MARKETING FACTORS.

Political & Legal FactorsFactors such as

TaxesGovernment polices Laws

Corruption in education system:‘Gali Gali chor hai..’

• Report of UNESCO-25%-teacher absenteeism-second in the world

• Drain on resources-22.5% waste of education fund

• Politics for teacher appointment ,transfer

• Absent of well established criteria• Cheating in examination,

examination paper leak scam• Money on the name of entrance

test by diff. institutes• Quota system-lacks transparency• Need to curb the bribery rackets &

corruption rings

TYPES OF MACRO MARKETING FACTORS.

Economic /Natural FactorsFactors such as tuition fee, admission fees, snowfall, earthquakes , floods etc directly have effect on the education environment.

An official spokesman said schools shall observe winter vacations from 7th December 2015 till 29th February 2016.

TYPES OF MACRO MARKETING FACTORS.

Social FactorsFactors which help in acceptance or non acceptance of a system in society.Their likes and dislikes.

Only Exam oriented study :‘thousands of CHATURs of Indian education’

• Bitter though the fact is, but it has to be accepted that recent education system is only exam oriented , we all have to ‘memorize’ the facts and ‘vomit’ it in the answer sheets.

• Less practical approach• Hard work of 1 year(or 1 sem)

checked in 5 min• Should test logical and

analytical skills regarding particular subject

TYPES OF MACRO MARKETING FACTORS.

Technological FactorsFactors such as change in IT, Machines, Material effect Education Department

Too outdated syllabus – mismatch with job requirements: ‘old is not gold..’• Growing mismatch between the needs & education

received• Poor quality, outdated undergraduate education –

created a shortage of trained personal• This has driven in company's training cost high• Needed change in curriculum but we can’t accept a

sudden change-basics will remain same & at most necessary

MICRO FACTORS.

Factors whose effect is immediate on Dept.

These factors are very close to Dept. Impact is very high on Dept. They are some how controllable.

Market

Indian education system : present scenario & characteristics

Intermidiateries

Private tuition classes :

‘ A cancer in the blood of education’

• Impact on mainstream schooling(mainstream teachers may not need to work hard)

• Impact on societies(rich-middle-poor difference in education)

• Economical impact on families

• Psychological & physiological impact on student

Finance

Costly higher education: ‘Mahengai dayan khai jat hai..’

• Though present of higher education in the state has increased in a considerable amount , but with it the cost of higher education has also increased

• Increased price of textbooks, stationary and school fees has put a large amount of economic burden on parents & it has affected lower and middle class a lot.

Public

Lack of interactive class –boring atmosphere:‘Naa bole tum , na maine kuchh kaha..’

• Indian education classes have an inevitable property of one sided ‘baby feeding’ style of teaching instead of true interactive classes

• Mostly , Neither students are used to ask the question or clarify the doubts frequently nor the teachers care about it.

Regulation Authority.Institute which set guidelines and rules which has to be followed by each and every firm.NCERT, AICTE, MHRD

Suppliers

Colleges ( Govt / Pvt. )

Over explosion of private colleges : ‘vacant seats, lower level of education’

•Due to loose control over the certificate approval to private colleges by state and central government , there has been a hike in no. of colleges for same course.

•But all the private colleges do not have all the prerequisite facilities and infrastructure.

•So, as a result of this, seats remains vacant in all these colleges and level of education lowers down.

Customers

People to whom value is given or who take part in exchange process of value.

CUSTOMER

CONSUMER

PRODUCER RESELLER Govt.

INTERNATIONA

L BUYER

Career choice on parents/ public/teacher advice :’kuchh to log kahege..’

• Indian education system has a particular characteristic that in it, the career of a student is decided by a parents /public / teacher’s suggestion.

• Their suggestion should be taken into consideration while thinking, but the final decision should be our-SELF DECISION.

• Career choice should be based on interest, hobby, & self desire.

• This type of careers have more success rate & satisfaction level

Unreasonable expectations of student of present education system:‘I was born intelligent, but education ruined me..’

• Learning is easy-requires no effort• Like instant food, there is an

instant knowledge, instant skill ,instant experience

• Prosperity requires no hard work• This present education system is

totally absurd-then why to pay attention to study??

Competitiors

Competitors can be classified on the basis of competition.

Competition

DesiredCompetition

GenericCompetition

Product Form

Competition

UniversitiesName of the University Year of establishment

University of Kashmir 1949University of Jammu 1969SKUAST Kashmir 1982SKUAST Jammu 1999SMVD University Jammu 2004Baba Gulam Shah Bud shah University 2005Islamic University of Science & Technology 2005Central University of Kashmir 2009Central University of Jammu 2011

Govt Colleges Private Colleges

95 170

Colleges

Challenges in Present Education System

• Lack of will to learn in youth: because they are unable to adjust for long period in class rooms, the ability of teachers to inspire students is decreasing day by day. Because of this, people are becoming bookish knowledge in present education system.

• Quality of Teaching: The very recent graduates are appointed as teachers which affect a lot, this is all done because the managements can reduce their burden of spending money for experienced ones.

• Reservations: There should be no difference between forward caste and backward caste the students should be rated with the amount of knowledge they have. There are reservations for government jobs also, if a backward caste student just passes his graduation it is more than sufficient to get that govt job.

• Infrastructure: he infrastructure provided today in any college is not that efficient as it should be. In government schools there are no proper class rooms, efficient staff etc etc.

Few Questions to Answer….

• Do we have enough schools to accommodate all children?•Do we have enough teachers and whether the teachers available are well trained and qualified?•Do we have quality provisions for schools or only quantity is a concern?•Do we have measures for assuring retention in schools or just enrolment will work?

www.schoolofeducators.com

Change is needed, be the change..

PAST REQURIMENTS• Knowledge• Exam oriented study• Product-centric • Graduate• Passive participation • Static content• Mandated• Instructor led courses

FUTURE REQUIREMENTS• Knowledge with skills• Concept oriented study• learner centric• life long learning• active participation• Just-in-time• Customized content• Self directed• library of learning courses

What we have to do:

• If the government takes action at least against some of the challenges mentioned above than the future of student can be improved to a better successful person. As everyone know India has major population as youth, if there is a revolution in present educational system than every student of today may become a successful person in life. If this becomes than no one can stop the future of India, as a developed country from developing country(for past many years).

Thank YouAny Questions?