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Mad Money Dad V

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Marketers have long targeted women. But a new powerful segment is emerging - men, most notably dads.

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Mad MoneyDadV

Marketers traditionally targeted Moms

But today’s Dads are important

51% Of Dads are primary grocery

shopper

Yahoo http://yhoo.it/tfIcco

Dads are not impulse shoppers!

2/3 compare prices47% browse for deals

64% make shopping list

SuperMarkete News http://bit.ly/14TO1oJ

Dads are primary decision makers!

60% for CPG products43% for child / baby products

Yahoo http://yhoo.it/tfIcco

Are you marketing against men?

Jeannie ChanA passionate marketer, fueled by intellectual curiosity and caffeine.

www.CuriousMarketeer.com

www.linkedin.com/in/chanj

Twitter: @jeannie_chan

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mad dad money

Business

todays dads

dads areprimarydecisionmakers

child baby productsyahoo

intellectual curiosity

cpg products43

targeted moms

compare prices47

notimpulse shoppers