3 martini lunchesto 140 charactersHow marketing has movedforward since the Mad Men era

1960 1970 1980 1990 2000 2010 2020

1960sThe 'PepsiGeneration'campaign brokenew ground inadvertising, bymarketing theexperience beforethe product

1964Xerox introducedthe modern dayfax machine

1970sMcDonalds unveiled the award-winning ‘You deserve a break today’campaign

1970sMiller's ‘Great taste, less filling’ TV commercials put a masculine spin on a diet-oriented product

1970sTelemarketing, with its ability to generate sales and spreada message, becamepopular

1984Apple paid $500,000 to run its ‘1984’ commercial during the Super Bowl. Today, it would have cost$4 million

1996Hotmail launched, making free, Web-based email services and HTML emails prevalent

2005YouTube launched.In 2011,YouTube had more than1 trillion viewsor around 140 views for every person on Earth

2006Twitter launched and Facebook opened to the public

1991The World Wide Web became publiclyavailable

2010Old Spice’s wildly successful ‘Smell Like a Man, Man’ social media campaign generated a 107% increase in sales

1990sThe ‘Got milk?’ campaign launched, becoming one of the most famous and influential ad campaigns

2000U.S. Internet advertising revenue was $8.2 billion.In 2011, that figure jumped to $31 billion

1971The firstelectronicmessage was sent, paving the way for modern day email

1984The first mobile phone was introduced. It weighed 2 pounds, offered 30 minutes of talk time and sold for $3,995

2013On average, 25% ofmarketing budgets are spent on digital, with this expected to rise 9% in 2013

2013Oreo was praised for taking advantage of the Super Bowl blackout by creating a timely ‘You can still dunk in the dark’ ad for its social networks

201370% of companieshave a Chief Marketing Technologist, underscoring marketing’s dependenceon technology today

1988Nike introduced its ‘Just do it’ campaign, later named one of the best slogans of the century

2007Appleintroduced the iPhone, which revolutionized mobilecommunications

NEW SCHOOL MARKETINGSources: Wikipedia, Advertising Age and Gartner I responsys.com