Hyperlinks have been put here to lead you to other pages and to make you get a further inside to the film and hopefully encourage you to buy it.

The mast-head in this poster is ‘Madagascar 3’ and has been put there to make it stand out from the rest. The text is also on a dark background which makes it stand out with it discrete orange colour.

This piece of text has been put here for the soul purpose of it anchoring the audience in and make them believe it is the best film out there at the moment.

The picture of the main characters that you should expect to see the most have been put here to make you feel a part of the movie and make you get in the mode. They also all have a shocked face on them making you instantly believe something has happened.

The five links down at the bottom all lead you to different places. They’re very interactive and consist of videos, downloads, games etc.

The target audience is likely to be young boys around the ages of 5-10 but it can appeal to other ranges. It could also target girls as well but also of a young age.