NokiaMade by Zsófia Bindes

The Nokia story1865: riverside paper mill

2011: global telecommunications leader

The story so far…1865: mining

enginer Fredrik Idestam sets up his wood pulp mill in Finland

Second mill next to Nokianvirte river name of the company: Nokia Ab 1871

1898: Eduard Polón founds Finnish Rubber Works (later Nokia’s rubber business)

1912: Arvid Wickström sets up Finnish Cable Works, the foundation of Nokia’s cable and electronics business

1963: radio telephones for the army and emergency services – Nokia’s 1st foray into telecommunications

1967 : Nokia Ab, Finnish Cable Works and Finnish Rubber Works officially merge

The mobile era begins1979: radio

telephone company Mobira Oy

1981: Nordic Mobile Telephone (NMT) service (International roaming)

1982:  1st car phone1987: Mobira

Cityman : 1st handheld mobile phone („Gorba”)

1987: GSM (Global System for Mobile communications): European standard for digital mobile technology

1992: Nokia launches its first digital handheld GSM phone, the Nokia 1011

Strategic decision:manufacturing mobile phones and telecommunications systems

1994: 2100 series, 1st phones to feature the Nokia Tune ringtone

1997: Introduction of the game „Snake”

1998: Nokia is the world leader in mobile phones

Between 1996 and 2001, Nokia’s turnover increases almost fivefold from EUR 6.5 billion to EUR 31 billion

1999: Nokia 7110: web-based functions

2001: 1st phone with built-in camera

2002: 1st 3G phone (third generation)

2005: Nokia sells its billionth phone

2007: Nokia is recognised as the 5th most valued brand in the world

2010: Dow Jones Indexes ranks Nokia as the world’s most sustainable technology company

Nowadays: toughest challenge: competition in the smartphone segment

Competitors: iPhone and Android-based devices

September, 2010: Nokia appoints Stephen Elop as President and CEO

February, 2011: Nokia joins forces with Microsoft to strengthen its position in the smartphone market

Nokia smartphones are adopted the new Windows 7 operating system

October, 2011: 1st

Nokia with Windows phones

Key elements of Nokia’s strategyBuild a new winning mobile ecosystem in

partnership with Microsoft

Bring the next billion online in developing growth markets

Invest in next-generation disruptive technologies

Increase their focus on speed, results and accountability

Corporate Governance

Annual General MeetingThe use of profitsThe remuneration of the Board of DirectorsElect the members of the Board of Directors

and the auditorReview of the financial statements and the

auditors’ report for the past yearPossible stock option plans

Board of DirectorsRepresents and is accountable to the

shareholdersStrategic direction of the companyManagement policiesAppoints and discharges the CEO

3 committees: Audit CommitteeCorporate Governance and Nomination

CommitteePersonnel Committee

Nokia Leadership Team

Managing the operations of Nokia

The chairman and the members are appointed by the Board of Directors

AuditorsExternal AuditorElected annually by our shareholders at the

Annual General Meeting

Internal Auditor Independent appraisal functionExamines and evaluates the adequacy and

effectiveness of the company’s system of internal control

Structure of Nokia

Mobile Phones

Bring a modern and affordable mobile experience to people 

In growth markets: bring people affordable access to the internet and applications

Smart Devices

Creation of smartphones

New models and software updates

Location & Commerce

Develops integrated social location products and services 

Develops platform services and local commerce services

MarketsSelling products

Executing winning marketing and communications

Customer care

Manufacturing

IT and logistics

Nokia Siemens Networks

Jointly owned by Nokia and Siemens

Leading providers of telecommunications infrastructure hardware, software and professional services globally

Nokia- Connecting People

Nokia TV advertisement: I am your Nokia

http://www.youtube.com/watch?v=CqcH9DtnvsM

Thank you for your attention!

Source: www.nokia.com