we asked our community of made in the u.s.a. enthusiasts a few questions

to better understand the obstacles and motivations surrounding buying american-made products. here is what we found out.

meet our community:

demographic breakdown:

what does buying american-made mean to you?

how old are you?woman / man?topline60.2%39.8%

T H E 1 , 6 0 3 P E O P L E T H AT R E S P O N D E DT O O U R S U R V E YL O O K E D A N AW F U LL O T L I K E T H I S .

85%would commit to buying a product upfront if a company promised to bring the manufacturing back to America.

SO WHAT’S STOPPING YOU?

18-24≥18 25-44 45- 64 65 ≥

9%

.03%

23.8%

2.4%

collection

THE

O C T O B E R , 2 0 1 2 S A M P L E S I Z E : 1 , 6 0 3

made in usa enthusiasTs

64.5%

2525%%

%%

of products owned are made in the

u.s.a.

have bought a product on impulse

just because it was made here.

THE STATS

THE TOP 3AMERICAN-MADE

BRANDS

HELPING TO CREATE JOBS

BUYING BETTER QUALITY GOODS

BEING PATRIOTIC

HELPING THE ENVIRONMENTVIA SHORTER SUPPLY CHAIN

MORE INNOVATIVE PRODUCTS

TRENDSETTER

SAVING MONEY

4.37

4.0

3.98

3.77

3.2

2.86

2.22

NOT ENOUGH SELECTION POOR DESIGNEXPENSIVE63.6% 62.8%71.9%

HARD TO FIND WEAK BRANDS13.1% 9.8%

POOR QUALITY9%

%

wish that apple would

bring its manufacturingto the u.s.a.

always check

the label to see where a product

is made.

innovation ranking false purchasejapan, germany and china were seen as the most innovative makers, with the u.s.a. coming in fourth.

have you ever bought something that you thought was made in the u.s.a. to discover later that it wasn’t?

GERMANY

JAPAN CHINA 62.8% YES

37.2% NO

buying made in u.s.a. products is now a personal endeavor, with job creation the primary motivation for purchase.

1 2 3 4 5

no cats were part

of this survey.

(note, the majority of levi’s are

made overseas.)

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%%

5252

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made in u.s.a. has a reputation for being hard to find and expensive

www.madecollection.com