made to-stick
DESCRIPTION
This is brilliant book "made to Stick" bu Heath brothers. And the acronym SUCCES is a glittering formula to make your message stickTRANSCRIPT
MADE TO STICKWHY SOME IDEAS SURVIVES AND OHERS DIEBY CHIP AND DAN HEATH
Vinod Mehra
Mistakes
Few TM come to the meeting to be taught Massage is too abstract Concepts and conclusion but No evidence No concrete examples Note: Statistics support stories
Where
Project speeches Table topics Evaluation Contest speeches As a leader, manager - massage
“A lie can get half way round the world before the truth can even get
its boots on”
6 principles
Simple
Unexpected
Concrete
Credible
Emotion
Story
simple
Strip
Anchor
Contact
7 Ideas
Remember
Low Fare Airline
ONOMATOPOEIA"the formation or use of words such as 'buzz' or 'murmur' that imitate the sounds associated with the objects or actions they refer to."
J FKFB INAT OUP SNA SAI RS
JFK FBI NATO UPS NASA IRS
Remember
unexpected
Unexpected
Violate people expectation
Wreck the train
Mystery
Teasers
Open gaps
Pay attentionPay Attention
concrete
Explain ideas in terms of human actions
Sensory information
Concrete images
Understand and remember
Put man on The Moon Apollo 11
1969
Understand and
Remember
credible
Credible
Authority
Internal credibility
Statistics
Believe & Agree
Believe&
agree
emotion
Make them feel something care
“If I look at the mass, I Will never act, if
I look At the ONE, I will”
Harvey Parry, of Edmonton, north London, has outgrown his current sets of legs, custom-made in the US. Mother Carol Parry said: "We can't let him down. We've got to raise that money and buy Harvey a new set of legs." She added that by the end of the week he will not be able to wear the current sets as they will be too tight. Harvey was struck down with meningitis in February 2007, which resulted in him losing both his legs and three-and-a-half fingers on his right hand at the age of 15 months. Over the past two years the family has raised money through donations to buy Harvey sets of carbon fibre running blades.
Appeal to fund new prosthetic legs for
meningitis boy
story
Tell stories Mental rehearsal actChallenge
Common manto
RichesACT
Curse of Knowledge