madi atkins...view my portfolio 20,500+ followers 126,000+ weekly impressions 22,200+ weekly reach...
TRANSCRIPT
VIEW MY PORTFOLIO20,500+ FOLLOWERS
126,000+ WEEKLY IMPRESSIONS
22,200+ WEEKLY REACH
@MADIATKINSMadi Atkins is a photographer, videographer, and digital content producer specializing in the fashion, beauty, and
lifestyle industries. After leading as head content creator for Brandy Melville and Cynthia Rowley, Atkins’ founded Madness Studio in 2017. She now works with over 42 clients worldwide
and has produced over 17 global campaigns in the last 3 years. She has been featured in numerous well-regarded publications
and her work is regularly displayed in high-visibility media placements, such as Times Square. Atkins’ work draws
inspiration from her California roots, making her a regular choice photographer for colorful & bohemian-aesthetic brands.
RECENT WORK
RECENT VIDEO WORK RECENT PHOTO WORK
WORK BY CLIENT LOOKBOOKS
LOOKBOOK & CAMPAIGNPHOTOGRAPHY
LOOKBOOKS / BRAND CAMPAIGNS - All-encompassing shoots that capture new season or collection of brand.Includes:● Initial Consulting/Brainstorm Session, Mood Board
Development● Full Day: 40 Edited, High-Res Photos (20/Half Day) ● Usage: Print, Web, Social● Optional production assistance available - Location, Hair &
Makeup, Styling, Lookbook Design
Avec Les Filles by Joyce Azria - A/W 18 Lookbook Show Me Your Mumu Resort 19 Lookbook
Lifestyle/’Street-Style’ imagery is the best-performing imagery on Instagram and is proven to be some of the most highly-engaged fashion content on Instagram in general. That being said, having fresh imagery that aligns with the changing demands and market of a growing brand and reflects on current events/trends is extremely important.
Lifestyle Imagery Shoot (Suggested 2 Half-Day Shoots/ Month):- 1-2 Models, 1 Location Per Shoot- 15 Edited Images- Suggested Usage: Social Media, Website, Email Blasts
CONTENT CREATION - Lifestyle Imagery
Topshop Blog Post - Alana Hadid “The Girl With The Famous Surname”
Show Me Your Mumu Email Blast - Fall 17 Launch Event
Product Content - Beautiful and engaging content focusing on the product, the brand, and the target consumer. Some examples of this content includes flat lays, behind-the-scenes footage of designers, detail shots, and more.
Product-Content Shoot (Suggested 2-4 shoots/month)- 1-2 hours / 15 Edited Images Total- 3 Scenes: 5 Edited Images Per Scene- Suggested Usage: Instagram, Social Media, Web, Email
CONTENT CREATION - Product Content
Cynthia Rowley Jewelry Product Photography Velvet Caviar Airpods Cases Product Video
BRAND & CAMPAIGN VIDEOSSTANDARD VIDEOS
● Horizontal Orientation● 1 min or less in length● Upload to regular Instagram channel● Translates across most other
channels (fits other screens)
IGTV● Vertical Orientation
*Technically you can upload a horizontal video but users will have to turn their phone to view it properly
● 1 min - 1 hour in length● Upload to IGTV channel ● Can be supplemented with social
cuts, Insta stories, etc to drive traffic to IGTV channel
Brand & Campaign videos are meant to promote a season, promotion or partnership for the brand. They are typically 1:00 - 3:00 in length and usually showcase about 4-8 looks in full (6 is recommended). These videos are amazing promotional tools and drive high engagement; they can live on a variety of channels and convert to excellent media placements.
Depending on the purpose of the video, media placements, etc, these videos are often supplemented with other social cuts for various channels, interactive instagram stories, etc. to drive promotional traffic AND provide additional video content across platforms.
Tahari SS19 Campaign Bebe SS19 Campaign ft. Nicole Williams
CONTENT CREATION - Short VideosContent Videos are short, fun videos used to promote a brand only on social. They typically run between 0:30-2:00 and are promoted across social media platforms.
● Filmed in 1080 HD with Sony A7S (or higher)● Formatted either Standard or IGTV● Royalty-free music track ● 1 year usage - Social media● 2 Rounds Revisions
10 Business Tips for Bloggers - We Wore What
LOVE - Brandy Melville USA
Mini-video series to supplement photoshoot, showcases product on Instagram stories*Usually 15 seconds long
Example: Aeropostale Instagram Stories
Interactive Instagram Stories 0:15 - 0:30 Shorter
videos to supplement or promote the Full-length video. These can be BTS, highlight-focused, or just a shorter variation of a longer video that can live on channels which don’t support long videos.
Example: Golden Barbie Social Cut -
Bebe
Social Cuts
TEST SHOOTSConceptual shoot for models to build portfolio with high-quality images personally tailored to showcase their strongest features.
Includes:● 4 Hours Shooting● Initial Consulting/Brainstorm Session, Mood Board
Development● Hair, Makeup, Wardrobe Optional● 12 High-Res, Retouched Images of Choice● Studio or Location
*Video test shoots also available - inquire within
Roosmarijn DeKokWomen Management
Natalie BorasNewmark Models
Elizabeth BennettElite Models
CONTENT & SOCIAL We offer content creation & complete social media takeover packages with customizable options to fit your brands needs. Our content is proven to drive high engagement across all platforms.
SERVICES OFFERED -
● Hard Posts - Variety of content, planned & posted at optimal time to drive peak engagement
● Instagram Stories - Showcase BTS, features, smaller & bigger moments
● Instagram Live - Broadcast live video to followers with high quality set up
● IGTV - Longer form videos to drive traffic to your channel
● Gallery of all content captured social/web/press use
● Reporting each month with metrics of social media takeover performance
● Influencer Features - We can help negotiate influencer deals for posts & features as well as dressing/styling.
BEFORE CONTENT CREATION AFTER CONTENT CREATION
Average 288% growth in Instagram followers
HIGHEST ENGAGED POSTOF ALL TIME
2ND HIGHEST ENGAGED POSTOF ALL TIME
In this 3 month case study, I overtook @Cynthia_Rowley’s Instagram feed and solely curated all content (photo & video). The content I produced spiked extremely high engagement and brought followers and traffic to the feed.
CASE STUDY:
CONTENT THAT DRIVES ENGAGEMENT
THE CONTENT I CREATE FOR BRANDS HAS SHOWN TO GENERATE
ENGAGEMENT 25% - 35%
ABOVE AVERAGE.
453,750 LIKES1,410 COMMENTSENGAGEMENT 2.8X AVERAGE
ENGAGEMENT 1.8X AVERAGEHIGHEST ENGAGED POST
OF ALL TIME
453,750 LIKES1,410 COMMENTSENGAGEMENT 2.8X AVERAGE
BEFORE
AFTE
R
PRESS & PLACEMENTS
