madison rahul
TRANSCRIPT
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Presented By:- Rahul C.
Presentation on
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Madison World is 22 - year - old diversified
communication group, with 20 units across 10
specialized functions in Advertising, Media,
Outdoor, PR, Rural, Retail, Entertainment, BTL,
Mobile, Events and Sports; employing over 700
communication professional across 9 cities in
India, Sri Lanka and Thailand. The gross billing of
Madison World is Rs. 25 billion.
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UNITS
MEDIA
PR
OUTDOOR
RURAL
MOBILE
RETAIL ENTERTAINMENT
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MEDIAMADISON ADVERTISEMENTS
Created the first afternoon time slot on Doordarshan with 'Shanti' to
counter HLL prime time dominance.
First to 'launch' a brand on prime time TV on India 's leading channel
Star Plus for Maruti
First time a joint promo with Doordarshan / press for Coca-Cola on
cricket
First to start an in-serial contest on Sony TV for the Godrej - Spot
Cinthol Contest
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Print
First to start a colour island amidst the editorial on the front
page of the Times of India for Coca-Cola First to give an innovatively shaped ad in The Hindu and
Eenadu for Coca-Cola
First time a page was completely branded in the Times of Indiafor P&G
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:-(OUTDOOR)
Tarzan Swinging in Town
MOMS got Tarzan swinging on
a hoarding to promote Zee
Studio's Bumper Prizer where
contestants had a chance to win
a trip to HongKong.
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For the first time, a cutout with a backlit glow sign box and a
neon outline was used at the busy Mahim causeway in Mumbai
for Godrej Agrovet.
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Cont
First time an entire train was branded in
Mumbai for Godrej Fairglow
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PR
THE PERFECT IMAGE:-
We have a robust team of over 50people, working from offices in Mumbai,Pune, Delhi and Bangalore. Our network ofoffices in Ahmedabad, Chandigarh,
Chennai, Hyderabad, Indore, Jaipur, Kochi,Kolkata, Lucknow adds further strength toour efforts.
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Services offered Strategic advice on corporate image management Annual PR plan to meet the stated objectives A dedicated professional and talented team backed by
relevant industry experience Exposure in key media vehicles, to suggest the best options Information on important media opportunities, and innovating
new ones. A PR plan that works in synergy with advertising for best
results Fresh & creative approach to every PR initiative.
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MOBILE
In early 2007 Madison tied up with Xurpas, a Philippines
based global leader in generating revenue from non
voice services to create mobile marketing campaigns for
leading brands and providing them with end to endmobile marketing solutions.
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MOILE SERVICES
Dial a Song
Gift a song
Brand sms push campaigns Mobile chat zones to create brand communities
on the mobile network
Reward based marketing plans using the mobile
Integration of Voice, SMS, WAP, JAVA, Brew and
Web applications for mobile marketing plans
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RURAL Anugrah Madison is an independent and fully staffed
operating rural unit with 25 years of practical experience.Anugrah Madison is a complete solutions provider for acomprehensive strategy to reach out to the rural consumer.
Headquartered in Chennai, the unit is headed by advertisingveteran, Mr. R.V. Rajan with over 35 years of experience inadvertising.
Anugrah Madison is a part of The Rural Network for all-Indiacoverage and provides specialist services in research,
strategy, creative and local implementation.
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Madison + rkd retail/iQ
Madison + rkd retail/iQ:- is a joint venture started in early 2007 withMadison and rkd retail/iQ, an international design firm based in
Thailand.
Their scope of work includes audit positioning, strategy development,
concept development, design refinement and documentation.
They have worked across categories including specialty stores, category
killers, departmental stores, super markets and hyper markets.
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MATES- Madison Teamworks FilmPromotions & Enertainment
MATES OFFERS 4 BROAD SERVICES:
Integrated Entertainment Solutions
Celebrity Management
Film Marketing
Event Solution
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Integrated Entertainment Solutions
Movies
Kambakht Ishq
Chandani Chowk To China
Dostana
Golmaal Returns
Heroes
Bhoothnath
BrandsAsian PaintsAvon CycleBajajBharat MatrimonyBisleriCeat
LenovoPantaloonsPuma
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Recent Work
Akshay Kumar - Grasim Suitings & Levis Jeans
Bipasha Basu - Reebok
Juhi Chawla - Wipro Consumer Care, Northwest Switches, Roohafza,
Dabur Aayurveda
Sharmila Tagore - Rajesh Exports (Laabh Jewellery)
Sonali Kulkarni - Sapat Tea
Isha Koppikar - Police
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Major Clients of
Asian Paints
Blue Star
Britannia
Cadbury
Caf Coffee Day
Coca Cola
Essel Group (Zee, Playwin) General Motors
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Leela Hotels Marico
McDonalds Mother Dairy Procter & Gamble Tata Tea TATA AIG Airtel
The Godrej Group TVS
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MANAGEMENT
SAM BALSARAChairman and Managing Director, Madison World
PRABHA PRABHU
Partner and Executive Director, mc2 PUNITHA ARUMUGAM
Madison Media - Group CEO
VEENA GIDWANI
Chief Executive Officer, Madison Public Relations
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Cont. R SESHADRI
Managing Director, Anugrah Madison
DARSHANA BHALLA
CEO, MATES ARMINIO RIBEIRO
Chief Executive Officer, Platinum Outdoor
LARA BALSARABusiness Development and Diversification Manager, Madison
World
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AWARDS
Madison media wins 8 awards at ad club bombay,emvies 2009 1 gold, 5 silvers and 2 bronze
Mates wins 1 bronze at emvies 2009 for best
media innovation - cinema for asian paints, kidsworld - chalk board and glow wall paints inbhoothnath
Mediacom wins 2 silvers at emvies 2009 for best
media innovation tv and best media strategy -consumer products for gillette mach 3 indiavotes: to shave or not to shave
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Madison world wins 3 awards at cannes
Madison media wins cannes media lions bronze
award for best use of mixed media for bbc world
service trust
Mediacom wins people choice award for gillete
mach 3 at festival of media awards in valencia
1.madison media wins 2 gold and 2 silver awardsat goa fest.
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