madison tug book tour speech
DESCRIPTION
Book tour speech for the Madison TUG.TRANSCRIPT
Dan Murray
Director of BI Services
InterWorks, Inc.
January 21, 2014
Minneapolis TUG
Topics
• My first Tableau Project
• The data flood
• Being an evangelist/getting buy-in
• Deployment strategies
• Building effective dashboards
My First Tableau Project
Lessons Learned
•Start quickly
•Spreadsheet work
•Fast payback
Rapid Deployment
• Sales
• Inventory
• Accounts Receivable
• Accounts Payable
• Purchasing
Dimensionally-Conformed Spreadsheet
3,000 hours
$450,000
Savings
I learned…
Everyone
needs
Tableau
The Data Flood
• Volume
• Velocity
• Variety
Order of Magnitude
Sources: Wikipedia, Wired Magazine
The NSA is watching
• Internet Searches
• Websites visited
• Emails sent & received
• Social Media activity
• Blogging activity
• Videos watched/uploaded
• Photos viewed/uploaded
• Cell phone GPS data
• Cell phone Apps downloaded
• Phone call records
• Text messages sent/received
• Skype video calls
• Online purchases/transactions
• Credit card transactions
• Financial information
• Legal documents
• Travel documents
• Health records
• Cable TV shows watched
• Commuter toll records
• Bus and subway passes
• Facial recognition data
• Arrest records
• Drivers license data
• And more….
http://nsa.gov1.info/data/index.html#dataSource:
Digital Data 2014
198,963,721,196,546,000,000
198.96 Exabytes
0.198 Zettabytes
Source: EMC Worldwide Information Growth Ticker (power by IDC Research)
New 1-TB Drives Needed
198,963,721
$567 billion
Storage is keeping pace.
Variety
• Relational Databases
• Non-relational Databases
• Grid/cache storage
Over 190 commercial and open source options available.
“New Digital Universe
Study Reveals Big Data
Gap: Less Than 1% of
World’s Data is Analyzed.”
http://www.emc.com/about/news/press/2012/20121211-01.htmSource: IDC
Part of the Answer
Tableau
Software
Answer Part II
Your skill &
Knowledge
Data
Visualization
Evangelist
“We humans are not a consistent
identity moving through time, but a
chain of successive selves, each
tangentially linked to, and yet
distinct from, the previous and
subsequent ones.”
Derek Parfit
Philosopher & Author of Reasons and Persons
Getting Buy-in
Move quickly
Make a compelling story
Show something they haven’t seen
Pick something
you can finish
in < 4 weeks
Don’t do what your
boss asks you to do…
Make something
better…
Deployment Strategies
Consider
organizational
culture
Mostly organic growth with
a common company
culture.
Cisco Systems
Growth through acquisition
with a variety of company
cultures.
• Centrally controlled
• Center of excellence
• Rapid expansion
Cisco Systems
• Central funding
• Decentralized control
• Natural adoption
Both successful
Building
Effective
Dashboards
They fit in the available space
Load quickly
Are easy to use & understand
Effective means
Cascading Design
A live example
..using the Coffee Chain data..
