maeda lunchtime roundtable panel discussion making the most of the internet: examples and lessons...
TRANSCRIPT
MAEDA Lunchtime Roundtable Panel Discussion
Making the Most of the Internet: Examples and Lessons Learned
Facilitated by: NTech Collaborative
Roundtable Panel Participants: Member Agency xCatalyst Users.
Auditorium: Suggested for Agencies with 30 or more computers
Cafetorium: Suggested for Agencies with less than 30 computers
Examples and Lessons Learned
The purpose of this roundtable discussion session is to share day-to-day, month-to-month experiences based on real-life examples of xCatalyst member agency Managers and Web Site Administrators. What value has utilizing the Internet provided to their agency? Has it increased the effectiveness and efficiency of their organization? What are these agencies doing differently today as compared to a year ago? Discussion topics will include: enhancing communication, building community, strengthening relationships, simplifying procedures, increasing security and reducing operational costs.
Use of the Internet
Based on 2001 US Census and the Pew Internet and American Life Project* :
In 2003, 63% of all U.S. adults; 64% of whites, 62% of English speaking Hispanics, and 51% of African Americans used the Internet
Usage by age:
Over 65 – 22% 50 to 64 – 55% 30 to 49 – 73% 18 to 29 – 83%
Use of the Internet
80% of users expect to find reliable information online (news, health, e-commerce and government)
From 2000 to 2003, those seeking health information online grew 59%, those seeking religious information grew 94%, those using government sites grew 56%, those doing research or training grew 45%, and those purchasing online grew 63%.
A majority of users now go online first for government services or programs, twice the rate of those who use the telephone.
The greatest predictor of Internet use is income, then educational level.
* National eXtension Initiative http://intranet.extension.org/
The Internet as a Communications Tool
Ability to: Reach largest audience Faster More economical
Website Levels1. Electronic Brochure2. Communicate Information
newsletters notices
3. Interaction Online Action (registration, application, donation, etc.) Polls, Surveys Discussion Boards
Platform for development and administration of dynamic portal web sites.
Non-technical personnel can manage daily updates and content additions.
Advanced features for webmasters and administrators for site management.
Services that support, manage and customize the delivery mechanism.
xCatalyst– What is it ?
CommerceProduct
Catalog
A Variety of Functional Solutions
Intranet
Communication
Marketing
Community
Content
Management
Course Catalog
Online Registration
General Overview
Allows for website content updates and additions by staff with MS Word – level skills
Webmaster can pre-define content style and format
Assign admin access and privileges
Edit, approvals, and publishing workflows
Multi-lingual Content ready
Dynamic Navigation
Website template is independent of page content
Content Management
Content Management
Site AdministrationTemplate DesignStyle SheetGlobal content sharing User privilege management
Content Editor (staff)Non-HTML editing Image & file manager accessEditing in stage environmentPreview changes in stageSpecial functionality for
Newsletters Press releases Online calendars
Total Content Management
Workflow Management and creation / editing tools for: Text Multi-lingual content Forms
Registrations Information Requests Applications Surveys
Calendars Newsletters News Stories Polls Event Registration Course Catalog(s) Product Catalog(s) Profile System (for consultants)
Marketing & Communications
Newsletters
News & press release management
Email list management
Dynamic forms for creating:
Information requests
Event registrations
Surveys
Online applications
Online donations and payments
Interactive calendars and automated event notifications
Web polls
xCatalyst Communication Module
Newsletters
Event Notifications
E-mail Lists
Click in
From E-mail
Dynamic
FormSubmit Form
Query
Data
Database
Export
Custom Auto reply
To Submitter
Admin E-mail Notification
SendSelectCreate
Automated routing to
E-mail Lists
xCatalyst Community
Website
All Girl Scouts
Sub-communities- Board of Directors
- Technology Committee
- Studio 2B
- Volunteers
- Troop Leaders
- Staff
Website
Membership
Member-Only
Content
Online
Member Directory
Community Overview
Member
Administration
Interactive
Features
Join / Login
For Questions RegardingHow Your Agency Can
Make the Most of the Internet
Contact: John CoryManager
NTech [email protected]