Advisor Introduction

A Unique Partnership for Promising Small to Mid-size Companies.

Efficient Structure | Collaborative Talent |Superior Long-Term Growth.

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Sustained GrowthOwner-minded Partner

Efficient Liquidity

The MAENNA Solution:Talent Intensive Owner-Centric Partnership

Low-cost Expert AccessTransparent, Efficient

“The world is too fast, too complex and too networked for any company to have all the answers inside”

Yale University, Yochai Benkler, The Wealth of Networks

Sustained GrowthOwner-minded Partner

Efficient Liquidity

Post Service, MonitoringTo Compound Growth

Small to Mid-size Needs MAENNA Services MAENNA Capital

Sustained GrowthOwner-minded Partner

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Key industry insights, management expertise

How MAENNA WorksResearch, identify needed expertiseDiagnose from fundamental, long-term perspective

Top industry & management expertiseHighly customized team

Well-researched plan Collaborative & iterative process

Post service: mutual diligence, trust

Thorough analysis, performance discipline

Market share growth, risk management

Interests aligned to maximize equity value

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Advise, Implement,

Monitor,Measure

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MAENNA forms Advisory

council

Develop priorities& metrics

Clientscomplete online

due diligence

5 Selectclients

access Long- term

capital

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$0

$1,500

$3,000

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MAENNA

$1 Growing Over 25 Years

5 10 15 20 25

Growth

Rate

12% 3.1 5.5 9.6 17.0 1.8

14% 3.7 7.1 13.7 26.5 1.9

16% 4.4 9.3 19.5 40.9 2.1

18% 5.2 12.0 27.4 62.7 2.3

The MAENNA Advantage:Incentives Drive Owners, Professionals, Investors to Growwith Company• Long-term hold with portfolio management and flexible liquidity far superior to

traditional exits– 10 more years of compounding additional 2% growth = $500MM-$1.2B increase in value– MAENNA targets an average 5%+ growth improvement over 20+ years for owners– Ongoing advisory relationship builds trust, enables sustained risk management

“Short-termism that has now become hard-wired into the culture of Wall Street… has robbed the economy of the patient capital it needs for vigorous growth.

The Washington Post, Wall street’s Mania for Short-Term Results Hurts Economy, September 11, 2009

Trading costs

15.3% IRR

11.8% IRR

Maximum Growth Power of Compounding

Years

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The MAENNA Difference:Superior Alternative Solves Today’s Challenges• Best alternative for owners to sustainably grow their business and maximize wealth

– Model delivers significant cost-efficiencies: low access and transaction costs, tax-efficient – Enhanced resources to enable company to focus on value generating projects– Flexible liquidity, continued participation in business growth, active risk management

1 MAENNA service is accessible to companies regardless of investment status. 2 Fees grow with fund size.

MAENNA Consulting PE / LBO

Focus Growth compounding Billable hours Leveraged returns, fees

Relationship Ongoing, decades Project based 3-5 years

Service1 Portfolio management Project completion Investor risk management

Company fees <1% EBITDA annually Hourly 3-5% EBITDA annually

Investor fees 0% annual, 25% profits N/A 2% annual, 20% profits2

Value realization Sell shares as needed N/A Sell company in 3-5 years

The alternative