The Art of the Hotel & Food Establishment Experience

MAESTROS OF AMBIANCE

A presentation by James D. Roumeliotis | about.me/jdroumeliotis

Bold ideas are drawn from the imagination, artistic inner talent, inspiration, and vision -- which in turn develop into a “concept.”

The creative team are tasked with developing the look, ambiance, image, culinary experience and overall guest/diner experience, as well as the unique personality of the boutique hotel and fine dining establishment respectively. They are the masters of exploiting the five senses, the motions and engaging the customers amid the aura, the music, the scent, the touch, and taste.

Design should be part of the strategic plan from the start, embraced by the top executive(s) and throughout the organization.

CONCEPT & STRATEGY: Ambiance Creators

James D. Roumeliotis

Architectural/Interior Design: Visual ArtistsBeauty and design in all things is artistic, engaging, stimulating and creates a sense of comfort. Creativity is beauty in art form. It starts from nothing, utilizes mind exploitation, imagination then something awe inspiring is produced which stimulates the mind and senses. The approach to creativity is the way an artist might stand before a new canvas, on which a beautiful painting can be crafted.

Needless to say, first impressions do matter…the entrance and the reception area and/or lobby ought to offer initial awe inspiring moments.

James D. Roumeliotis

Ambiance & Tactile Virtuosos: Creating an Emotional Attachment

“Total customer experience” is not an option but rather compulsory for an alluring brand. It takes savvy planning, execution and perpetual visual, as well as service refinements to stand above competitors. It’s how the establishment gets noticed, talked about and remains relevant. Luxury and premium brand desirability is driven by unique experiences not easily copied by others in the same category.

James D. Roumeliotis

Visual Artists – Storytellers – Brand Developers

The talented team of photographers/videographer,s brand developers and copywriters, together, narrate the myth of the premises. The storytellers will communicate, visually and in writing, the unique characteristics of the hotel/food establishment, develop an image and sustain the positive momentum.

James D. Roumeliotis

Event Maestros

By under promising and over delivering as their mantra, the ‘Event Maestros’ will orchestrate an event’s pre-requisites into a dramatic finale, creating unique memories for the guest and his/her invitees.

James D. Roumeliotis

Culinary Creators

Finding the perfect balance between sour, salty, sweet, and bitter during menu designs and beverage selections. The culinary proficiency is one of the most important elements in the development of a unique hospitality and fine dining experience. It is the culinary creators who, through their signature epicurean delights, are setting the mood for the patrons/diners.

James D. Roumeliotis

Music Stylists

The Music Stylist helps harness the power of music as a way to build a guest audio experience blending in discreetly in the background. The expertise lies in designing and implementing custom music strategies that emotionally anchor a brand to its clients – the where, the how, and the emotions connected to a product or service, infusing it with an intangible essence that remains in the customers’ minds.

James D. Roumeliotis

Brand/Client Engagement Catalysts

Savvy brands are finding ways to engage all consumer senses to strengthen the brand experience. This is an ongoing process – and where experiential branding specialists are assigned to retain, as well as improve guest engagement. Nothing is taken for granted – complacency no less.

A brand should generate emotions, engagement desirability -- and seek repetition. James D. Roumeliotis

Well Tuned Orchestra

The creators of the theatrical stage of the boutique hotels, or fine restaurants, and the generators of the atmosphere, the ambient dreamers are those who develop the unique personality of the hotel. The aura, the music, the scent, the touch, the emotion, all those details engaging with guests.

Everyone in a service organization should work as a well-oiled team, as well as live and breathe the brand.

James D. Roumeliotis

Upscale service is a people business. Therefore, the operator must continuously invest in the development and growth of all its employees, as it recognizes that their contribution is fundamental to the successful implementation of its intended strategy.

On a Final Note