magazine · 2020-06-08 · digital marketing as the digital age has grown to encompass b2b...

AUDIENCE STATISTICS ARE ABC AUDITED FOR MAGAZINE,

NEWSLETTER & TWITTER

media2020

packMAGAZINE Published bimonthly and distributed to an ABC certified circulation of 8,000 housing and facilities management professionals

WEBSITE Regularly updated with the latest industry news and views, reaching 7,500+ unique users

DIGITAL MARKETING Monthly email newsletter, Twitter content and bepoke solus email newsletters targetting housing and facilities management professionals

RESEARCH SERVICES Assisting advertisers in better understanding the housing market

http://www.netmagmedia.co.uk/hbd-abc

Please note this document is subject to change. Last revised 10/07/2020



contents 2

3Magazine

4Features List

6Rate Card & Ad Spec

7Website

8Digital Marketing

9Sponsored Email

10 & 11Research Services

12Reprint Services

13The Team

Housing Management & Maintenance was launched to cover the growing social and private rented sectors. Over 8,000 copies of each issue are distributed to housing associations, local authorities, large private landlords and universities all across the UK. Read on to find out more.

Image: Door-Stop - see page 37 of the July 2017 issue for more information

http://www.netmagmedia.co.uk/hmm-abc




magazine 3

MagazineSince its inception in 2015, Housing Management & Maintenance has garnered attention from a diverse readership comprising over 8,000 housing and facilities management professionals, including local authority and housing association representatives, buy-to-let investors and student accommodation providers.

An ABC-audited magazine produced by established business publisher netMAGmedia, Housing Management & Maintenance provides a comprehensive insight into current affairs in the affordable housing and lettings sector in its Industry News section, which is overseen by highly experienced News Editor Patrick Mooney.

Patrick has spent over 30 years’ in the housing sector working for various local authority, housing association and regulatory bodies, and is currently a consultant, helping landlords to improve their services, performance, value for money and governance.

Beyond news, Housing Management & Maintenance’s in-house produced case studies offer readers an exclusive glimpse behind the scenes of major housing refurbishments and a chance to get informed about housing providers’ strategies to facility management and maintenance. In addition, a range of informative editorial features on anything from interior refurbishments to finance and safety offer readers key advice from expert contributors.

For advertisers, Housing Management & Maintenance is an ideal platform to tap into a diverse readership and present their products and services on the pages of an ABC-audited publication with a strong editorial content and a verified readership.

*FACTS AND FIGURES 2018

• Of the 23.5 million homes in England, 4.7 million are in the private rented sector, 2.4 million are owned by housing associations and there are 1.6 million council homes. The largest 319 housing associations, owning more than 1,000 homes, account for more than 95 per cent of the sector’s stock.

• Around £11.6 billion was spent by housing associations in 2017 on new and existing housing properties. Of this, around £1.6 billion was spent on major repairs and £10 billion was invested in new supply (£6.3 billion for rent and £3.7 billion for shared ownership and outright sales) and the sector reported the completion of 41,000 social homes with 18,000 properties either sold or demolished. Their combined turnover remained static at £20 billion with an operating surplus of £4.1 billion reported.

• The private rented sector is the fastest growing part of the housing market. Overall there are 2.1 million more households in the private renting sector than there were 10 years ago. With the exception of those over 75 years old, the number of private renters has increased across all age groups. The biggest increase has been in the 35-44 years age group, which has more than tripled to over 1.1 million households.

• Purpose-built student accommodation is one of the most lucrative sectors in the UK property industry, currently worth an estimated £45 billion, with planned developments expected to push the total value to over £50 billion in the next two years.

Click to download the latest ABC certificate

Click to visit the magazine archive

*Sources: English Housing Survey, DCLG; Global Accounts of housing providers, HCA; Knight Frank.


http://www.housingmmonline.co.uk/magazine-archive/



http://www.hbdonline.co.uk/magazine-archive/




features list 4

Features List 2020/2021OCTOBER 2020

PROFESSIONAL SERVICESFinance, Warranties & Procurement

SAFETY & REGULATIONAccess, Security & Tenant Safety

SAFETY & SECURITYSmoke & Fire Protection

TECHNOLOGYIoT

DECEMBER 2020

MAINTENANCE & REFURBISHMENTRoofing & Cladding

SAFETY & REGULATIONBoiler & Gas Safety

EFFICIENCYAir Quality & Ventilation

MAINTENANCE & REFURBISHMENTDoors, Windows & Glazing

FEBRUARY 2021MAINTENANCE & REFURBISHMENTRoofing & CladdingDrainage, Plumbing & Water Management


EFFICIENCYHeating & Renewable Energy

AD RECALL ISSUE

APRIL 2021

MAINTENANCE & REFURBISHMENTBathroom & Kitchen RefurbishmentDoors, Windows & Glazing

SAFETY & REGULATIONSmoke & Fire Protection

TECHNOLOGYMonitoring, Smart Controls & Software

JUNE 2021

MAINTENANCE & REFURBISHMENTFloors & Floor Coverings


EFFICIENCYHeating & Renewable Energy

PROFESSIONAL SERVICES Finance, Warranties & Procurement

TECHNOLOGYMonitoring, Smart Controls & Software

AUGUST 2021MAINTENANCE & REFURBISHMENTRoofing & Cladding

EFFICIENCYInsulationAir Quality & Ventilation

TECHNOLOGYIoT





features list 5

Features List 2021OCTOBER 2021

PROFESSIONAL SERVICESFinance, Warranties & Procurement


SAFETY & SECURITYSmoke & Fire Protection

TECHNOLOGYIoT

DECEMBER 2021

MAINTENANCE & REFURBISHMENTRoofing & Cladding


EFFICIENCYAir Quality & Ventilation

MAINTENANCE & REFURBISHMENTDoors, Windows & Glazing





rate card & ad specification 6

Rate Card & Ad Specification

DOUBLE PAGE SPREAD (DPS)Type Area: W400 x H277mmTrim Size: W420 x H297mmBleed Size: W426 x H303mmRate Card: £3,595

FULL PAGE (FP)Type Area: W190 x H277mmTrim Size: W210 x H297mmBleed Size: W216 x H303mmRate Card: £1,995Cover Position: £2,250

SUPPLEMENT FRONT COVER (SFC)Type Area: W190 x H215mmTrim Size: W210 x H235mmBleed Size: W216 x H241mmRate Card: £2,250

HALF PAGE DOUBLE SPREAD (HPDS)Type Area: W400 x H129mmTrim Size: W420 x H149mmBleed Size: W426 x H155mmRate Card: £1,995

HALF PAGE (HP) W185 x H129mmRate Card: £1,195

HALF PAGE VERTICAL (HPV) W88 x H262mmRate Card: £1,195

QUARTER PAGE (QP) W90 x H129mmRate Card: £695

QUARTER PAGE HORIZONTAL (QPH) W185 x H62mmRate Card: £695

CLASSIFIED & DIRECTORY

CLASSIFIEDSingle insertion £22 per SCCAnnual (6) insertions £16 per SCC

SCC = single column centimetre

DIRECTORYAnnual (6) insertions £240

BASIC REQUIREMENTS

All display adverts should be supplied as:

CMYK, 300DPI .PDF *CMYK, 300DPI .JPGCMYK, 300DPI .EPS *CMYK, 300DPI .TIF

Please ensure all spot colours and images are converted to CMYK.

* These files must be supplied with all fonts embedded into the document or sent with the file.

ADVERT DESIGN SERVICE

A design service is offered for display advertising. Please supply:

CMYK, 300DPI .JPG, .TIF or .EPS imagesText and contact details in .DOC or .RTF format.

Please note that we are unable to retrieve images from any company website unless they are of high-resolution.





website 7

Websitehousingmmonline.co.uk is designed for housing and facilities management professionals, including local authority and housing association representatives, buy-to-let investors and student accommodation providers. Visitors can access product information, case studies, industry news, and much, much more.

ADVERTISING RATESLEADERBOARD (W728 X H90 PIXELS) Home page only £750/one month tenancy

BUTTONS (W213 X H100 PIXELS)Sidebar on all site pages, one ad per slot

Position B (up to 3 slots) £350/one month tenancyPosition C (up to 8 slots) £250/one month tenancy

HEADER (W468 X H60 PIXELS) Position D £1250/one month tenancy

ONLINE ARTICLES Articles are published to housinmmonline.co.uk and stay on the site for a minimum of one year, unless the advertiser requests otherwise. Twitter promotion is included with every paid article.

Single article £90Quarterly (4) articles £320Bi-monthly (6) articles £420Monthly (12) articles £720Slider article £500

STATISTICSYearly unique users 9,134Average monthly page views 1,498Average monthly sessions 977

A

B

C

With thousands of unique visitors the Housing Management & Maintenance website housingmmonline.co.uk, has seen significant developments over the years to become a source of regularly updated industry news, views and product information. With new articles being published daily, housingmmonline.co.uk provides the perfect companion to the magazine, enabling users to access content from their computers, tablets or mobiles.

Display advertising opportunities are available on the home page and across all site pages within the sidebar. These leaderboard and button spaces can help companies stand out from their competition with eye catching imagery and calls to action, bolstering brand awareness within the site’s targeted audience.

Editorial advertising opportunities are also available through the publishing of articles. All companies that contribute articles are given a company profile within the companies directory: this can then become a hub for a company’s news, comment pieces and other information.

Source: Google Analytics 24/11/2018 – 24/11/2019

D


http://www.hbdonline.co.uk/




TWITTERWith a continually updated stream of tweets going out daily, the Housing Management & Maintenance Twitter profile @HMM_Online reaches an ever-growing community of housing and facilities management professionals seeking to find out about the latest industry news and make new connections.

digital marketing 8

Digital MarketingAs the digital age has grown to encompass B2B marketing as well as consumer, so have the opportunities offered by Housing Manangement & Maintenance for advertisers to promote their brand and message to a continually growing, engaged audience. Opportunities are available via email newsletters and Twitter.

RATE CARDBanner Advert: £350Button Advert: £200Editorial Panel: £165

Series deals are available on request.

ADVERT SPECIFICATIONBanner Advert: 540px x 100pxButton Advert: 267px x 100px

EMAIL NEWSLETTERSHousing Management & Maintenance provides a series of monthly email newsletters to an audience of housing and facilities management professionals and other relevant individuals in the sector.

Published monthly, the newsletter offers the latest news and promotions for the architectural community. Banners, buttons and editorial panels are available.


https://twitter.com/housebuilderdev

https://twitter.com/HMM_Online

http://www.architectsdatafile.co.uk/newsletter-archive/




sponsored email 9

Sponsored EmailMake your brand stand out to housing and facilities management professionals and other relevant individuals in the sector via sponsored email.

Click to view example in full view online

RATE CARDSingle Solus: £1,150Quarterly (4) Solus Package: £4,000Bi-Monthly (6) Solus Package: £5,400

Monthly (12) Solus Package: £9,600

COPY FORMATPlease provide copy as:• Text document (.doc, .ttf, .rtf, .txt)• Images (.jpg, .png, .eps, .tif)

EXAMPLES• Encasement• Metro Rod• Samuel Heath & Sons

COPY SPECIFICATIONAll sponsored emails must fit within the sponsored email template.

Requirements• Subject line

Maximum 10 words• Headline and link

Maximum 10 words• Intro and link

Maximum 30 words• Main image and link

W540 x H300 pixels• Body text and links

Maximum 350 words• Company logo with link• Company contact details

e.g tel, email, website, postal address

Optional• Additional images plus links/captions

Maximum three additional images• Social media links• A video may be included instead of the main

image Please provide the URL, not the file


http://preview.mailerlite.com/v3g8y4



http://preview.mailerlite.com/g5e0k6

https://preview.mailerlite.com/i2n9x2

https://preview.mailerlite.com/k0u6j9




research services 10

Research ServicesBrand positioning, competitor awareness and detailed knowledge of market perception and preferences are vital for success. Drawing on more than 20 years of industry experience, in partnership with established research agency Edge Insight, Housing Management & Maintenance is pleased to offer two new research services, Brand Tracker and Hot Topic, to assist advertisers in better understanding the housing sector.

Based on the views of a minimum 100 UK based professionals completing an online self-completion questionnaire, Brand Tracker has been developed to better understand the perceptions of major players in the market. Housing Management & Maintenance has access to key decision makers across the UK’s housing sector which gives us the ability to reach and research their opinions on your behalf to help you: • Establish awareness and usage of your brand in the industry and how this

compares to competitors• Understand the value that housing sector professionals associate with your brand • Determine the most valued attributes of your product

WITH A STRONG UNDERSTANDING OF YOUR BRAND PERCEPTION YOU CAN:• Ensure a more effective strategy against competitors • Better serve your existing customers and pinpoint untapped market share• Effectively target your marketing communications

BRAND TRACKER REVEALS:• The awareness of suppliers: top of mind and from a prompted list• The level of usage of each supplier• The names of the suppliers professionals prefer• The suppliers purchasers would consider using and those they would never

consider using• Attitudes towards brand loyalty and purchasing behaviour

CRUCIALLY, HOWEVER, BRAND TRACKER ALSO SHOWS:• What lies behind these preferences• What factors matter most to housing sector professionals when they are choosing supplier• The extent to which housing sector professionals think these must-have factors apply

to each supplier• Each Brand Tracker report will investigate one product type e.g. renewable heating, roofing etc.

THE BRAND TRACKER REPORTEach year, an individual Brand Tracker report will be produced. These reports will be available online (via a unique login for your team) and include up-to-date industry research results on your brand and competitor brands. You will be able to:• Filter reports via any number of concurrent variables• Filter cross tables via multiple variables• Filter reports via any section(s) of cross tables • Easily create and download a variety of graphs and charts to illustrate

research results to stakeholders • Access opt-in leads from UK Based housing professionals willing to be contacted

INVESTMENT£5,000 + VAT per supplier (Syndicated) £10,000 + VAT (exclusive)

BRAND TRACKER





research services 11

Research ServicesFrom changes to Building Regulations to Brexit and growing demand for affordable housing, the housing sector needs to keep abreast of an almost constant stream of key topics. By sponsoring Hot Topic research, brands can position themselves as thought-leaders, listening and responding to the market; collaborating with the Housing Management & Maintenance editorial team to create engaging and insightful content, published within the magazine and online.

Hot Topic research gives you the opportunity to become sole sponsor of a piece of expert research conducted around a ‘hot topic’: a pertinent issue of the moment within the housing sector. The findings from the research will provide editorial content for a feature in a future issue of Housing Management & Maintenance magazine.

HOW WILL HMM ‘HOT TOPIC’ RESEARCH BENEFIT YOUR BRAND? • Editorial feature on results branded ‘in association with’ your brand, including logo • Links from online coverage to drive traffic to full results hosted on your website • Your comments included in the feature article • PDF of coverage and full results, example • Opportunity to ask additional questions pertinent to your business with the results exclusive to you • Opt-in leads from UK Based housing professionals willing to be contacted

IN ADDITION, THIS OPPORTUNITY WILL ALLOW YOU TO:• Generate awareness and drive consideration with industry decision makers• Position your company as experts and thought leaders and be seen as the ‘go to people’ when housing

professionals need to partner a supplier in your field• Work and engage with our editorial team and allow us to multiply your message across our 50,000+

touch-points

INVESTMENT£6,000 + VAT

HOT TOPIC

Head-quartered in London, Edge Insight has rapidly grown to provide scalable research solutions to media owners and their display client brands worldwide. With a global client base that include Sky, Barclaycard, Eon, Nespresso and Medite, we are best placed to support and deliver on your research requirements.

Edge Insight team has over 60 years combined research experience and all are members of the Market Research Society, which means we work to the highest professional standards and abide by the MRS Code of Conduct.





reprint services 12

REPRINT SERVICESif you’ve been featured in the magazine – whether you supplied aproduct feature or were involved in a project we’ve covered – we canoffer reprints in a variety of formats to suit your needs, providing youwith a unique piece of material to show potential customers.

1. TWO PAGE LEAFLETKeep it simple with a two page leaflet showcasing your product feature. If the piece ran in the magazine at 1.5 pages, our studio can redesign the feature to fit 2 pages.

2. FOUR PAGE BROCHUREAn alternative to the 2 page leaflet is a folding 4 page brochure,comprising the issue’s front cover, your feature on the inside andfinishing with a blank page with your contact details.

OTHER OPTIONSIf you have something in mind that isn’t displayed here simply contact a member of the team with the details of what you’d like we can look into the various options and prices available.

FURTHER INFORMATIONAll options will be printed on 170gsm silk paper. Prices vary depending on the option chosen and the number of copies to be printed.

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1

For more inFormation contact the team on01435 863500 or email [email protected]

HMM Reprint Services_Layout 1 19/07/2019 11:58 Page 1





the team 13

The TeamFor general enquiries contact the office on 01435 863500 or email [email protected]

PUBLISHER

ANTHONY PARKERT: 01435 515033M: 07818 445120E: [email protected]

ACCOUNT MANAGERS

PAUL FIELDT: 01435 515027M: 07796 807027E: [email protected]

SHEEHAN EDMONDST: 01435 515030M: 07551 544125E: [email protected]

SALES EXECUTIVES

NATHAN HUNTT: 01435 515017E: [email protected]

STEVE SMITHT: 01435 515026E: [email protected]

Image: Aico - see page 45 of the May 2017 issue for more information

PR EXECUTIVES

KIM FRIENDT: 01435 515029E: [email protected]

SUZANNE EASTERT: 01435 515020E: [email protected]

NEWS EDITOR

PATRICK MOONEYE: [email protected]

EDITORIAL ASSISTANT

ROSEANNE FIELDT: 01435 515018E: [email protected]


magazine · 2020-06-08 · digital marketing as the digital age has grown to encompass b2b...

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