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AnniAnniAnniversaryversaryversary 5

90

numnumnumberberber

Only

Passion for fashion

”Jeans are timeless””Jeans are timeless”

on three on three on three continents

Interview!

Fashion counsious or not?

Elegant and

extravagant the 40’s

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TO TAKE

ARE YOU READY

A PEAK INTO THE FASHION?

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TO TAKE

ARE YOU READY

A PEAK INTO THE FASHION?

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5 HEAD ARTICLE

6 INTRODUCTION

8 TO THE EDITOR

10 JEANS

from the past to the future

22 Elegant and extravagant the

40’s 28 DAVID BECKHAM

forgotten fashion icon?

30 FINNS

fashion consicious or not?

14 ”BEYONCE

10 ”JEANS

18 ”Fashion in

three contents

30 ”FINNS

34 ”Fashion quiz

14 TEAM AMERICA

14 TRENDY T-SHIRT

14 BEYONCE PREGNANT

14 LADY GAGA

15 PARGA COAT

Table of Content From the publisher

Articles

News

Lifestyle

18 FASHION THREE CONTINENTS

24 FASHION INTERVIEW fashion what is it?

5

30 ”FINNS

34 ”Fashion quiz

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This e-magazine is made for everyone who is interest-ed in fashion. Every single day you may see things

which are connected to fashion or are fashionable, most often when you think about fashion you think about the way people dress up or wear make up. Fashion is like an ocean, sometimes it’s quiescent and sometimes there are huge waves. But still fashion repeats itself in different time peri-ods, like the zebra and cheetah patterns went away for a while, but now they are back in fashion again. This magazine is leading you into the timeless using of jeans. No mat-ter what is in, jeans are always wearable and fashionable, no matter what the occasion is. Even though years pass, jeans are still here for us and changing according to our needs. In our e-magazine we also take a look at few students’ reactions on fashion and their fashion styles and also tell you briefly about some recent fashion news. Have a nice time while reading, The editorial team

All you see is fashion

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Editorial team introductions

Henri Bergman I am 22 years old information technology student from Laurea. Mostly I

spent my spear time working with computer and playing football. With

computers I do listen to music, watch movies and of course I have to do

some school works too.

Ibrahim Abucar 22-years old business information technology student who likes computers

and everything which is related to electronics. He loves watching, playing

football and supports Liverpool F.C.

Suvi Pajunen 20-year-old girl from Vantaa. Loves to listen music loud but sometimes just likes to take some time and sit down and enjoy the silence wondering what the coming days will bring. Hates when she doesn’t have the time to do everything what she wants to do. She horseback rides once a week. She studies in Laurea Kerava University of applied sciences.

Riia Laaksonen 21 years old cello playing and dance loving tourism student from the Laurea University of Applied Sciences who enjoys listening to music and watching movies in a good company.

Natalia Szczygielska 22 years old girl from Poland. I like traveling and listening good music. I am studing Management in Gdansk University of Technology and now I am a Erasmus student in Laurea Univerity of Applied Sciences.

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To the editor:

Re “Black dress for your body type” (October 1)

Great, useful and inspiring article! This is just what I have waited from the magazine.

These tips were really good and I will definitely use them in the future when buying

myself new dresses. All you women out there it is possible to find a perfect black dress

no matter what your body type is. You are perfect just the way you are!

Alias Liisa

Dear editor! I would like to thank you for article „ Big designers for small shops”. I checked all web-sides you included and I bought beautiful dress for my sister wedding. Also I told my friends about this and they are so happy. Thank you!! I am waiting for more. Anna

Dear magazine!! I am your best fan. I like your interviews and news. I always buy your magazine to see what is fashion and what is going on in fashion. Thank you so much!! Keep so on!! Hanna

To editor I want to thank you for your news. I found in your magazine good idea for a gift for my wife. She is mad about fashion. I read about graet designers who make clothes for chipest shop, so I went there and I bought best gift ever. Thank you. Teemu

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Established in 1853, with the fabric, which been produced tents and covers.

With a niche that took filled, became a hit. Today, account for 150 years!

Classic jeans were made from denim. At the

beginning, the father of these timeless trou-

sers, Oscar Levi Strauss created a copy of je-

ans which had five pockets on the outside se-

ams with orange thread, and was additionally

reinforced with copper studs. Mandatory, car-

digan buttoned. The castle was inserted later.

Since then much has changed. At the turn of

several dozen models, including bells, tubes,

decorated, embroidered, tapered, extended,

straight, etc. ..

I should add that as a first, Strauss produced a

gardener. It was intended for the workers, it

had to act as a practical, hence the length of

the harness adjustment. Since then, jeans un-

dergo many transformations. Chosen better

and better fabrics, reinforced it, dyed in the

color indigo.

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In 1905 the cult had its premiere (and to this

day very eagerly bought) five hundred and

first Levi's. This legend, which probably eve-

ryone had or has in his closet.

In 1922, the first hit to sell jeans for men

appeared, and in 1926, instead of fastening

buttons, zips emerged. In 1938, the first mo-

dels for women, emphasizing the hips tape-

red downward. Then it was downhill. The

world has gone mad on their point.

1954 is the era of black, tight jeans, which

Elvis Presley loved. Just adjacent to his hips,

the girls squealed at the sight of the super-

star, and men have dreamed to have the sa-

me model as Elvis.

50s and 60s belong to Brigitte Bardot and Ma-

rilyn Monroe. Jeans were promoted in such

productions as "The River of No Return" and

"The Misfits". The emergence of these pants

in the cinema made it for good become com-

monplace in women's wardrobe.

Brigitte proudly paraded in jeans on the set

of the movie "The world is small". She said

also that the pants helped her create her in-

dividual style - an independent, but also

sexy.

In the '70s, jeans were impressed by the hip-

pies. This image is permanently inscribed in

our consciousness. White, wide, embroidered

shirts, beads and of course light blue or

During the '80s , when the regiments were empty, jeans had no equal.

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with denim - bells. Hippies were nation of

rebellion, individualism, because their pants

eagerly decorated embroidery, beads and

paintings.

Jeans do not do anything themselves with

such gloomy times, what were the '80s. Du-

ring this period, when the regiments were

empty, the jeans had no equal.

Calvin Klein has changed direction and crea-

ted a very innovative trend, including new

models of jeans. Pants advertised by Brooke

Shields, and the line created by Klein was

called "There is nothing between me and my

calvins".

Kate Moss mastered the '90s. Not only that

she successfully promoted her face with the

above-described Calvin Klein, it helped the

career of CK collection, which was then

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http://www.outsapop.com

clic

k

a symbol of rebellion in a grunge version.

Since the 90s, to this day, jeans are versati-

le item of clothing. They are suitable for

any occasion.

Jeans you can get everywhere: at the fair,

in mass stores and best fashion houses.

Their prices range from several to tens of

thousands of dollars a piece. During the

year, their sales earns an average of 20 bil-

lion dollars. N.Sz.

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Team America

French label American Retro has recruited six fashion bloggers to create their key style for autumn / winter 2011 – 2012. They’re being selected by their own blogs which are really cool. They’re featuring the designs of Kristin Knox, Valentine Fillol Cordier, Lu Yan, Melissa Cobos, Michèle Corty and Mimi Xu. The designs are really fashionable; leopard prints and hair pands are coming to fashion again. Reversible jackets and printed scarves are also one part of the designs from the bloggers.

Trendy T-shirts

International week, which took place on 7 - 11.11.2011 at Laurea University of Kerava, proved to be a good time to check the students' fashion. How it showed during the week, it was the fashion for casual. However college t-shirts attracted wide interest from visitors. T-shirts had navy blue and university `s logo was posted in a very trendy this season`s bright blue color. Thanks to these T-shirts it was easy to identify staff of the adoption. In addition, T-shirts turned out to be a good advertisement for other higher education facilities and have shown how school uniforms may look good and trendy.

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Beyonces fashion

pregnancy

Beyonce announced with her husband Jay-Z at the August 28th that she has plans for maternity line under her own House of Deréon label. "All I see now are clothes that are flattering on a pregnant woman," Beyonce, 30, told Harper's Bazaar "It's been so exciting for me! I love figuring out designs that still make me feel edgy and sexy while pregnant. Flowery fabrics are always flattering — but I still rock in my stilettos." Even though Beyonce is pregnant she has been showing off her glamorous pregnancy wardrobe including blazer on top of a equine mini-dress. She’s not obviously being ashamed of her pregnancy. Even when pregnant, she wants to be fashionable and noticeable. The star’s due in February 2012. And the next step for this is Beyonce’s new baby clothing collection.

Lady Gaga campaigns against bullying

Fashion stars can do good. Lady Gaga probably one of the world`s most known pop-stars and fashion icons has started a campaign to change bullying into illegal action in the US law. This very authorities lady started her campaign after she heard that one of her teenager fan had taken his own life, because he has been bullied violently and also called in names, like homosexual, in the school. The boy was only 14-years old. He tried to find help through his blog writings, without success. Pop-star was crushed after hearing what had happened and now Lady Gagas’ own charity organization called Born this way - has now started a project to prevent bulling in schools. Gaga and her mom Cynthia are the mentors of this project. -We hope that the project will create to our society courage to protect those who have been bullied in schools, Lady Gaga told to CNN. The boy thanked Lady Gaga in his last blog writing, before taking his life. He also wrote a text from Gagas’ song The Queen – “Don’t even forget me when I come crying to heaven’s door”.

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Parka coat - This winter`s coolest jacket

In this winter this mid-long, quilted jacket that has big pockets and either fake fur or authentic fur skirt in the hood is the trendiest coat to wear. The most used colors for the coat are army green, brown and black. The model for Parka coat comes from the United States` army`s flight staff` s clothing in the 1950s.Several clothe brands have their own versions of the Parka coat. The coats` prices vary from 50 € to 500€ depending on whether the coat has a detachable fur lining that prolongs considerably the coat`s usage time or not. You can see Parka coats in certain districts of Helsinki in every other passerby. Parka is a trendy overcoat but also casual, warm and practical. It is easy to combine comfortable clothes with it. Worn jeans, thick knit garments, low heel or army boots and long scarfs belong to this style.

1. 2. 3.

1. s. Oliver: 150 euro

2. H&M: 49,99 euro

3. Levi’s: 80 euro

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Fashion is a word that can be translated to many languages - but - Is it always means the same thing? Do designers

have an impact on the fashion over the world? Or maybe every continent, the nation has its own style ... To verify this we asked three women of three different continents.

Questions to Kurumi Iguchi 1. How would you describe your style in fashion? Do you like it? Kurumi Iguchi: Actually, my fashion style is different here (because of the temper-atures and atmosphere of the country etc...). So I'm going to write about my fashion style in Japan. I prefer "Preppy style". It's like a British girl and school girl style. 2. What are you following for fashion? K.I.: I buy and read a magazine every month. There are more than 20 kinds of fashion magazines, so everybody can choose one of them depends on their own styles. My favorite one is named "Ray". 3. Who is your idol (icon) in fashion? Why this one? K.I.: The models on the fashion magazines. My fashion icon is "Karina". 4. Which part of your clothes do you like most? K.I.: I like jackets. There are various kinds of jackets, and it can be casual or formal. 5. Do you have your favorite brand? K.I.: Yes. My favorite brands are "Abercrombie and Fitch", "HOLLISTER", "Supreme LaLa" and "Dolly girl by ANNASUI". 6. What do you think when you hear (the word) jeans? K.I.: "Jeans" sounds like casual and boyish. 7. What type of pants do you prefer? K.I.: I prefer black long pants because black can fit with any clothes. But in Japan, I rarely wear pants, I always wear skirts.

FashionFashionFashion

on threeon threeon three

continentscontinentscontinents

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8. Could your style be called "Japanese style" or Asiatic? K.I.: I think my style in Japan is very Japanese. 9. What is the style of your country? K.I.: In Japan, teenagers really care about their fashion and spend most of their money on fashion (It depends on person). Also I think there are no typical fashion styles, there are hundreds of fashion styles in Japan. We prefer to be different from others. So, they all have their own fashion style. 10. Do you find that what you wear shows to others who you are (what person you are)? K.I.: Yes. In my opinion, the clothes influence on the first impression of the person. With Manuela Sestayo Fernandez 1. How would you describe your style in fashion? Do you like it? Manuela Sestayo: I would describe my style as casual and unique. I like it. 2. What are you following for fashion? M.S.: I don't follow fashion. I usually put things together that I like and think would look good on me. That's how I fill my wardrobe! 3. Who is your idol (icon) in fashion? Why this one? M.S.: I don't have any fashion icon or idol but if I would have to choose I would choose Avril Lavigne because she as a unique style that mixes punk, boy clothes and also sweet and cute outfits. 4. Which part of your clothes do you like most? M.S.: The thing I like the most is a red Scottish plaid mini-skirt I have. It's really nice! 5. Do you have your favorite brand? M.S.: I usually buy my clothes in stores such as Pimkie or Bershka but I love the brand "Living dead souls" although it's a bit expensive. 6. What do you think when you hear the word jeans? M.S.: I think of comfortable every day wear that suits any type of occa-sion. 7. What type of pants do you prefer? M.S.: I love jeans! Specially boy cut jeans or shorts. 8. Could your style be called "Spanish style" or European? M.S.: I'm not sure. I think everyone has their own style regardless of where they are from. But, it is true that where you live might influence you choices as well as social and mediate pressure. In the end, my style might be called European. 9. What is the style of your country? M.S.: As I've said before it depends on each person. However I feel that girls tend to be very vain and are always worried about their looks. Most of them follow the latest fashion trends and dress like fashion icons. Boys are very relaxed and don't worry about their image so much although this is changing. They usually wear jeans and T-shirts or a sweater. It really depends on the person. 10. Do you find that what you wear shows to others who you are (what person you are)? M.S.: I think it does to some extent but you shouldn't trust appearances!

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N. Sz.

With Bethany Notebaert 1. How would you describe your style in fashion? Do you like it? Bethany Notebaert: I would describe it as simple/ boho, yeah I like it, but I wish it was more sophisticated more of what a 19/20 year old would wear. 2. What are you following for fashion? B.N.: I look at Pinterest.com, or Seventeen Magazine, or Vogue. 3. Who is your idol (icon) in fashion? Why this one? B.N.: I follow (my idol are) celebrities like Julianne Moore, Lea Michele, and some of my friends. They have really unique but cute and classy style, and I like that. 4. Which part of your clothes do you like most? B.N.: I like my accessories: my earrings and bracelets. And I like most of my shoes. 5. Do you have your favorite brand? B.N.: I like the store Anthropology, Banana Republic, and Old Navy ( here are some links). 6. What do you think when you hear (the word) jeans? B.N.: When I hear jeans hmmm... I love jeans, you can dress them up if you wear a fancy top with them, or you can dress them down and wear them with sweatshirt. 7. What type of pants do you prefer? B.N.: I prefer jeans. 8. Could your style be called "American style"? B.N.: I guess my style would be called "American" I mean everyone dresses differently. I have heard from other people, not from America, that we were jeans more than other cultures and we wear shorts more, and sneakers. Or you can really tell if someone is an American tourist because they wear shorts and white sneakers, but I don't really think that many people do, that might be a stereotype. 9. What is the style of your country? B.N.: I think we like to be fashionable but comfortable as well. 10. Do you find that what you wear shows others who you are (what person you are)? B.N.: Not really I want to wear certain clothes, mostly the ones in the links I showed you, but they are more expensive and designed for skinnier people, so I tend to wear sloppy clothes, and that is not who I am/ want to show to others.

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Fashion recycling, fancifully pinned curls and waves, coca, colored military uniforms and wooden shoes, but sandals worn with socks, are just some of the news, which proposed the fashion of the 40's.

Elegant and

extravagant

the 40’s

The period of World War II forced the women to

become strong, resourceful and practical and

even able to improvise in every area. As for the

costumes, which promoted the fashion of the 40's,

the women posed no requirements. Fashion and

the actual situation were all these issues with

tuning to assist in preserving hope and dignity of

women.

Fashionable recycling

Events which collided with the fashion of the

40's, had an enormous impact on human mental-

ity. Inspirations were associated with folk. Ladies

were changing curtains, pillowcases, military

uniforms and coats according to your needs. Not

all materials were good for making all sorts of

clothes. Sometimes it happened that the lack of

stockings in ladies legs could be replaced by

painting and decorating calf seam imitating their

existence.

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Charm and new style fashion of the 40's

Fashion of the 40's style emphasizes promoted wasp

waist, characterized by airiness and simplicity. Ladies

desire to wear suits and short flippers extended from

the waist skirts. Its was a big surprise because of the

restoration of a balance of age, which was the first

post-war Christian Dior fashion show. He presented

the new trends, to recover the joy and isolation due to

at least in part - from existential problems. The de-

signer brought a new dimension to skirts and dresses,

reducing them to mid-calf. He showed a number of

additives, such as fancy hats, ribbons in hair, exclu-

sive gloves and high-heeled shoes. The new style that

came, was the announcement of future 50s. Fashion

of the 40's, was officially divided into haute couture

or high dressmaking and prêt-à-porter, which meant

sewing clothes on a larger scale.

Hairstyles and makeup

Fashion of the 40's slightly pushed to the margins, it

did not allow women to neglect. Women bind their

hair in a variety of coca waves or curls adorned by

adding fantasy. Hairstyle had to be neat and worn

very carefully. Red lips, browned cheeks and brown

pencil underlining were used as makeup.

N. Sz.

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Fashion is something that divides people`s opinions and that affects Fashion is something that divides people`s opinions and that affects Fashion is something that divides people`s opinions and that affects

people in different ways. Some people think that fashion is a big people in different ways. Some people think that fashion is a big people in different ways. Some people think that fashion is a big

part of their life`s when others simply do not care much about it. I part of their life`s when others simply do not care much about it. I part of their life`s when others simply do not care much about it. I

interviewed four people between the ages of 21interviewed four people between the ages of 21interviewed four people between the ages of 21---51 about fashion and 51 about fashion and 51 about fashion and

its meaning to them. This is how they responded to the interview.its meaning to them. This is how they responded to the interview.its meaning to them. This is how they responded to the interview.

Fashion Fashion Fashion

what’s it?what’s it?what’s it?

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What comes to your mind from the word fashion? Elisa, 21: From the word fashion comes to mind clothes, make-up and the whole outfit. The word fashion also arouses different moods: excitement, passion, cheer and enthusiasm. Nina, 21: From fashion comes to mind clothes, accessories and all kinds of things related to beauty and dressing up. Mika, 32: Appearance, make-up and fancy clothes. Maria, 51: Superficiality Do you follow fashion? Why, why not? Elisa, 21: I follow fashion because I am a very visual person. I like to follow my time but I am not interest-ed in politics. Fashion moves forward constantly, I get inspiration from it. Besides it is fun to follow fash-ion: those terrible “dog collar” jewels that were used in primary school were in from the beginning of the autumn, Oh God! Nina, 21: I follow fashion although it doesn`t really interest me. I have got my own style that I don`t want to change radically. Mika, 32: I don`t follow fashion consciously because I don`t think that fashion is an interesting thing. I don`t understand it. Maria, 51: I don`t follow it. I do notice when I am buying clothes that the clothes are similar to each oth-er. I do hear when people talk about different fashion phenomena. If the matter doesn`t interest me oth-erwise I won`t comment on it. Do you watch fashion shows from television or do you read fashion magazines? Why, why not? Elisa, 21: I watch America`s Next Top Model and Project Runway when it starts again in the spring. I also read actively the Trend magazine. Fashion interests me and that is why I watch these shows.

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Nina, 21: I watch sometimes tips and new clothes from fashion magazines because I can get some ideas to my own style from the fashion articles. I don`t watch fashion programs from television. Mika, 32: I don`t read or watch. I am not interested in fashion so I don`t use time for following it. Maria, 51: I choose the television programs on the grounds of whether the topic interests me or not. The fact that something is in fashion doesn`t mean anything to me.

Do you think that clothes/accessories with brand look fancier than normal clothes? Why, why not? Elisa, 21: The brand in the cloth doesn`t really matter however brand clothes are luxury, a way to indulge yourself. But appearance before anything else: I would never wear a Guess cap, yuck. Nina, 21: The brand doesn`t matter. In my opinion clothes are exactly the same whether you buy them from H&M or Lacoste. They have been made from the same fabric and they both last as long. Mika, 32: In general I don`t like that brands can be seen in clothes be-cause the most important thing is that the clothes are high-quality and mere brand doesn`t guarantee that. Maria, 51: Probably I won`t notice the brand. Are you willing to use more money for brand clothes/accessories? Why, why not? Elisa, 21: Brand clothes are often more long-lasting than clothes made by the chain stores. The idea in brand clothes is also that they don`t go out of fashion. Channels black dress or blazer is always elegant, GinaTrico`s similar clothes break down the first time they have been washed and look terrible. I would myself pay from a brand cloth a maximum of 200€. For example Marimekko` s sweater would be a friend for 20 years. Nina, 21: I wouldn`t buy brand clothes. Brand clothes are expensive and still the same as all the other clothes. I prefer good and cheap. Mika, 32: Yes I am because usually brand clothes are better looking, more long-lasting and made from better quality although you can find bad quality with a high price also from brand clothes. What is best for you is very individual. Maria, 51: I buy affordable clothes, the kinds of that I like. The brand doesn`t have a meaning to me. Do you dress according to fashion? Why, why not? Elisa, 21: I am not dressing according to fashion but I collect ideas to my own dressing from fashion. I use trends that fit to my own style. In last summer whole white clothing was in fashion, I utilized this to my own dressing by combining a white tube scarf with a beige knitwear and a blond t-shirt ( + hair to a side braid = my fresh summer look) Nina, 21: I don`t think I dress according to any fashion. I wear clothes that I feel comfortable in and that are practical and multifunctional. Mika, 32: Yes I do because all clothes that are on sale follow the same fashion. If you want to dress up dif-ferently you need to wear clothes from the 70s. Maria, 51: Yes and no! I don`t look for fashion clothes but when some cloth style is in fashion all the clothes that are on sale in the stores are made in the similar style.

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What is your most fashionable cloth or accessory? Why? Elisa, 21: Right now dots are in fashion so I searched from my wardrobe a black shine leather back that has white dots on it which I had bought while being in the middle school. In last summer uneven surface was in fashion, people stopped me in the city and asked where I had found my lace blazer. Black dress never goes out of fashion, it is always in and stylish. Nina, 21: Nothing fashionable comes to my mind right now. Mika, 32: My jeans that cost 138 € because they were expensive, designed by the Swedish (Sweden is al-ways in fashion J) made by the Italians, when I wear them I don`t stand out in any way and also they are comfortable and at least I hope well long-lasting. Maria, 52: My denim tunic. It is the latest clothe that I have bought. Describe fashion with one word? Elisa, 21: Inspiration Nina, 21: Appearance Mika, 32: Superficial Maria, 51: Commercial Something else to say about fashion? Elisa, 21: Following fashion doesn`t mean buying new clothes but finding new cloth combinations. Nina, 21: Fashion is a good thing from which you can get inspiration to your own style. Mika, 32: I don`t follow fashion consciously but perhaps we all follow it subconsciously. R. L.

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Forgotten fashion icon?

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E veryone probably remembers this fash-ion icon from the early 21st century. After the football world cup was over he was in everyones’ lips. He made himself

known from the hair style he used to wear in every single game. He soon became a icon to young boys and everyone used to wear that same type of a hair style. And every kid in the football field wanted to be just like David. Even Beckham has never got the title of best footballer in the world he has been one of the world`s most popular football players since then.

What is he doing now?

Although David hasn’t been in the headlines so often recently, he certainly hasn’t been forgotten. He is still doing what is the most nearest to his hearth, playing football. David and Victoria just got their fourth child, a baby girl named Harper Seven. They have been told to be filled of love to-wards this newcomer. David has told that he still wants one baby because he has always wanted a big family. Now this 36 years old Los Angeles Galaxy football-er has been told to make 45 000 euros in a day. Most of the money comes from his sponsors, over 12 million in a year. At the moment David is pos-ing in the covers of Adidas and Armani. His deal with Galaxy will end this year and it has been a riddle will he been in a return to England.

More than just an athlete David is a perfect role model in the football field and off it. In his football career he has achieved more titles than most of the players would ever dream of. Although he never was able to lead Eng-land to international glory, he was their all-time leader as a captain in 59 world cup games. After the world cup he branded lots of clothing and per-

fume marks. Probably the only way to make him even more famous is if he could found a cure for the cancer. Aside from Beckham's many accomplishments on the pitch, his biggest success has been the ingen-ious marketing skills. He is used to develop himself into a massive global brand with companies such as Pepsi and Nike. David Beckham has used his magnificent football gifts and turned them to make him as one of the richest and most recognized man on the planet. After David got married with Victoria Adams he emerged as an international icon. Now everyone is dizzying information of their personal life. Victoria was well-known in fashion icon and designer al-ready. She made her way through the pop-band Spice Girls. David is a fashionable man who cares about his appearance. David has revealed that he seeks fashion tips from Victoria but she never tells David what outfit he should wear. "She lets me wear whatever I want to, but I definitely ask her for tips because it's what she does." David thinks that his wife Victoria is his mentor to fashion which is right. In the world cup Victoria called to their barber to come over because David`s hair was crumpled because of the rain. He is the total package of photogenic and charis-matic for both men and women all over the world. Even though he has never been in a film, or been a celebrity in Hollywood he is considered as a Holly-wood royalty. In the years 2003 and 2004, he was Google’s most searched athlete. And he’s consist-ently rankend on the list that begin with “most” and “best”. He is a father, a husband and a style icon, and when all is said and done David will go down as one of the most recognized and admired athletes of all time. H. B.

Forgotten fashion icon?

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How do we Finns really dress ourselves in our eve-ryday lives? Do we just take something comfortable from our wardrobes or do we plan carefully which ensembles to wear. Are we always fashionable even when going to as simple places as shops or the li-brary? I observed Finnish people`s dressing on one afternoon nearby the library of Kerava and here is what I saw.

A man about fifty years old is slouching past a li-brary with a heavy textile bag on his hand wearing black trousers and a black coat that is almost reaching to his knees. At the same time a mother of two screaming babies in a baby carriage is talking to a phone while walking slowly by the same li-brary wearing dark green jeans, brown low heel boots, brown half long coat and a backpack. A few seconds later an elderly couple wearing shell suits and woolly hats come out from the library walking side by side. They are almost hit by two little girls carrying textile bags and wearing red coats and pink woolly hats. The girls are talking enthusiasti-cally to a woman behind them dressed in a black leather jacket. A young woman wearing a red scarf, a beige mid-long coat, a black hat and jeans passes them in a hurry while carrying a big black leather bag on her shoulder. In the side a middle age man is standing in jeans and white sneakers and observ-ing what is happening. When you start looking at people and how they dress themselves in Finland today you can`t be without noticing similarities in their dressing. Finnish people seem to appreciate comfort and practicality in their everyday clothing. Textile bags, jeans, low heel boots, scarfs, woolly hats and mid-long coats are among other things much seen in Finnish dressing. A Finn can walk into a mall wear-ing nothing but a shell suit and a pair of sneakers – in an outfit that is not probably considered to be

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that fashionable. Again in Spain for example peo-ple dress up fancy even when going to the mall. They can were high heel shoes and stylish outfits because they want to look good while shopping. Finns on the other hand may even go shopping in the summer time on a swim wear. This is some-thing that Spanish people would not see fit but

that Finns think is easy and comfortable to do. Perhaps comfort and practicality truly are the things that matter most to Finns in their weekday dressing but when it is time for special events even Finns know how to dress elegantly. R. L.

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Do you consider yourself to be an expert in fashion or do you feel like you don`t really know much about it. Do the following quiz and test how much you really know about fashion.

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1. b, 2. b, 3. a, 4. c , 5. b, 6. b, 7. c, 8. c, 9. c, 10. a.

1. Who hosts the reality television show America`s next Top Model? a) Janice Dickinson b)Tyra Banks c) Heidi Klum 2. Who founded the first company to manufacture blue jeans? a)Jacob Davis b)Levi Strauss c)Tom Beaver 3. When was the fashion and lifestyle magazine Vogue founded? a)1892 b)1947 c) 1976 4. From which the contestants compete in the American reality television show Project Runway? a) To start a business in the field of fashion b) To start a career as a model c) To design the best clothes 5. Who founded Marimekko in 1951? a) Timo Sarpaneva b)Viljo and Armi Ratia c) Vuokko Nurmesniemi and Maija Isola

6. When was the fashion doll Barbie launched? a) 1936 b) 1959 c) 1972 7. On the television show Sex and the city in the episode "A woman`s right for shoes" which shoes Carrie loses? a) Pradas b) Stilletos c) Manolos 8. What is a fashion house? a) A company that trains clothes designers b) A store that sells fashion clothing c) A company that employs a team of designers to create clothing for them 9. Which one of these celebrities does not have their own clothing line? a) Nelly b) P. Diddy c) Daniel Radcliffe 10. Which city can be thought as the historical fashion capital of the world? a) Paris b) Tokyo c) Milan

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