Victoria McColl’s Media Work AS 1177

Masthead

The name of the magazine is Rolling Stone.

I think this is named after the band the

Rolling Stones, a popular rock band which

relates to the magazine as it is mainly

focusing on rock bands such as The White

Stripes.

Cover Star

Amy Winehouse is the cover star.

Personally I think she is a popular star to

use on this magazine as she leads a rock

and roll lifestyle. Amy Winehouse is a

British star and by including her on the

cover of an American magazine this shows

the impact she has made because she has

star quality and will therefore make the

magazine more appealing.

Cover lines

The cover promotes some of the contents in the

magazine to persuade people to buy it. The names of the celebrities are clearly

visible, and the cover star, Amy Winehouse’s name is in a larger font, to highlight her

significance in the issue as she is the star they have interviewed. It is also in the same

colour as the masthead, this could suggest she is of importance to the magazine.

Audience

The target audience for this particular magazine cover would be men and women

aged 20-40 with an interest in rock music however a different cover star may attract

men in the same age range. The target audience is aimed at people of this age mainly

because of the music and bands featuring in the magazine. The bands and solo artists

featured in the magazine are vintage, older bands therefore appealing to people who

listened to them in their most popular years.

Costume

Amy Winehouse’s costume is very simple showing her wearing a black vest top. This

could signify her rebellious star lifestyle as most celebrities would wear something

more eccentric. She is also showing her bra strap, which is not usually revealed by

stars. However, the top reveals her many tattoo’s and makes her look more like a

‘punk rocker’ than the average pop star. This is also shown in the heading for her

article; ‘The Diva and her Demons’.

Representation

This article is both a negative and positive representation of females as the title ‘The

Diva and her Demons’ shows how Amy Winehouse has a bad reputation for herself as

being a ‘diva’ and has also made mistakes in the past; ‘her demons’. In contrast to

this, many people view being a diva as a good stereotype to fall under. This could also

show how Amy Winehouse has changed as she is willing to talk about her mistakes;

therefore identifying she has done wrong.

Splashes

There are few splashes on this magazine cover, yet this does not mean the magazine

doesn’t advertise its magazine well. The use of band names along the left hand side of

the magazine highlights the features of the magazine through star quality.