For the media class I have chosen to analyze a USA based

magazine on food and lifestyle

Includes Recipes from a famous chef, Rachel Ray who is not

only a chef but also a unique selling point for this magazine

The target market of this genre (food, cooking, lifestyle etc.) is

older women who want easy everyday recipes

It also targets younger women 18 and above; as the chef

believes in healthy eating, she draws attention from the health

conscious generation

The buzz

word

Puffs

The

central

image

The date

of issue

Strip

information

The mast

head

Tag line

Cover line

Barcode

The mast head, is a bright clear heading in white and black as it is contrasts with the green background, its clear and easy to read. I personally think that If the head was dark it wouldn’t be prominent or appealing to me as it is now, its defiantly eye catching because of the big and bold font used and the image of the chef covers the masthead which shows that she is as important as the title of the magazine. The use of large font and the bright a common color tone allows this masthead to stand out even more

The magazines strap line has been placed right

above the mast head, these sentences

are brief topics that are included in the

magazine, where as it calls out to the readers

attention. Its color scheme is a basic base

color with a picture of a salad to identify the

magazine.

This eye catching puff, immediately draws attention to the word ‘ exclusive’ which tells us a brief sneak peek of the chefs book and is included in the magazine.

The cover line matches the the mast head, doesn’t give an

immediate attention but again briefly shows what's included

in the magazine, this one concerns the recipes for

summer.

The tag lines in big bold text another way of showing extra additions to the magazine and attracts the reader right away to buy it and target audience. They go along the lines of the page and give away information within the magazine it also pulls attention and make them want to know more about easy summer eats. It mainly shows the theme of the magazine , its somehow shows excitement even though the font color is blending in.

A buzzword is a word or phrase used to impress, or is fashionable. In this case this amount gives the magazine its value. This will probably be the reason for extensive buying of the magazine.

Like the date, this barcode is also an essential convention for a magazine for technical reasons it usually includes general information about the magazine such as the date and the price. The font is small and irrelevant .

The central image, is young and current chef she is directly staring into the camera, in other words directly staring at the audience creating a relational and personal feel. She gives a casual impression to the audience as she casually enjoys a cool drink in the months of summers while giving a fresh feel while she sits on the beach and effortlessly shows how satisfying her drink is. While the overall color palate is very trendy and cool. Along with the masthead the main image or cover image is the thing that stands out the most of the cover of the magazine, it helps it to appeal to certain audiences. The use of direct mode of address with her looking directly at the camera makes the magazine appeal even more. This image stands out with its simplicity and color, the dress she is wearing is simple but yet famine, but overall she should have expanded her magazine cover by adding pictures of various dishes that are included in the magazine, while the use of simplicity and boldness are effective but somehow doesn’t give a clear view on how a cooking magazine is going to look like, as all of the focus is on her.