The two magazine analysis assignment

Magazine 1 Magazine 2Name of magazine

ELLE VIVA

Edition March 2009 February 2009Editor Lorraine Candy – Elle UK

is published by Hachette Filipacchi (UK) LTD.

Claire Turrell – VIVA UAE is published in ITP consumer publishing

Number of Pages 370 pages 136 pagesThe Cover The cover has a white

background with a picture of Gwyneth Paltrow, the cover has different texts with different sizes and colors. Those different colors attract people to buy the magazine.

The cover has a background with a mixture of colors of white, pink, yellow. It also has a picture of the British model Kate Moss. The texts on the cover are each with different sizes, and colors.

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Magazine 1 cover

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Magazine name

Edition

Price

The newest makeup and beauty products to buy for the year of 2009. Ex. Lipstick, moisturizer, perfumes.

Magazine website

An article on how to shop with notes from ELLE’s fashion director. Smart shopping is in red so that you are attracted to read the article.

This issue of ELLE magazine of March 2009 is the fashion issue in which there is a lot of information on designers, clothes, things that you need and want to buy and the new season outfits.

An interview with Gwyneth Paltrow unleashing her dark secrets and side.

Magazine 2 cover

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Name of magazine Edition’s

placePrice

Edition’s date

Viva magazine shows you how to live in a luxury life and buy good things and travel to relax.

An article on why would a girl dump a guy.

The things that are important luxuries for life.

A prize for a holiday in Mauritius, Africa.

An interview with Kate Moss were she reveals her style tips and her perfect night out.

Interviews with celebrities Kelly Rowland, Naomi Campbell, and Stella McCartney.

An article on partying and still getting a promotion at work.

An investigation article on this new trend for tan injections.

An article on how to make a guy propose to you.

Magazine 1 Magazine 2Percentage of AD’s %

50%. There are a lot of fashion ads.

40%. VIVA magazine focuses more on having a high number of articles rather than AD’s.

Text’s or Article’s

Nearly all of ELLE’s articles are mainly about fashion and women’s interests but it also talks about other things. ELLE’s contents have different parts and they are features, beauty, fashion, travel, and ELLE’s guest list (interviews). Features contains articles like the editor’s letter, the best new music, books, art, TV, and film, the month’s horoscopes, confessions of an ELLE girl. Beauty contains articles about the new trends in makeup and hairstyles, lunch time buys (the best new products to buy), the beauty editor’s hot list of beauty tips and products, how to diet, and styling tips on how to make certain beauty looks, for example a topknot hairstyle or what new makeup colors to try on. The fashion section contains articles about this season’s new looks, designer clothes, and fashion buys, the top 50 fashion power list, an interview with Gisele Bundchen in red clothes for supporting her aids campaign, the modern cuts, where to shop and what to

VIVA has many different articles that cover different aspects of life. Its contents are features, fashion, local GCC life, VIVA men, all talk style, beauty insider, and luxe living. Features section contains articles of an interview with Kate Moss, VIVA’s investigation on the weird beauty trend inject-a-tan, an article of how to party and still get promoted at work, an article that shows the reason why a girl dumped her boyfriend, the hot new places to visit in the month of February, the new music, books, and movies that will keep you entertained at home, the designer Stella McCartney talks exclusively to VIVA, and the new health myths. The fashion section includes articles of how to have sleek tailoring for every figure, the singer Kelly Rowland puts on the hottest looks of the season, and how to look fabulous like celebrities but with half the price. The local GCC life

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buy, an article on smart shopping, and it contains pictures of certain models with different designer clothes for people to see and buy. The travel section contains articles on the hottest hotels to stay at when you’re in a certain country, the new romantic places to visit, and Misha Barton’s African with pictures and details on what places to visit and see in South Africa. ELLE’s guest list contains interviews with certain people. An interview with John Galliano (the famous designer), Vivienne Westwood, and Gwyneth Paltrow has her most honest interview ever, Louise Wilson and many more.

contains articles of a debate between 4 of VIVA’s readers asking them if their romance in life is dead or not, Viva asked the marathon runners what motivates them in the morning, and viva peek’s into Rahaf Al Tawil’s handbag (Sama Dubai’s Anchor). The viva men section contains articles on the hottest new guy of the month, the real life of men, an inside scoop on guys, and the VIVA Oscars. The all talk style section includes articles on shopping, chic shops, fashion news, wanting a celebrity’s wardrobe, investing in a designers dress. The beauty insider section includes beauty news, beauty buys, the trend alert, wanting a celeb look. The luxe living section contains articles on the new store in Dubai mall, an article on how to make a guy propose to you, how to make an easy recipe, an interview with Naomi Campbell.

Target audience

The target audience of ELLE magazine is generally all women around the world who have an interest for fashion and beauty and it could be for interested people in fashion.

The target audience in VIVA magazine is in general all women around the world that are interested in fashion, beauty, travel and much more things that VIVA offers. It can also be targeted for men who are interested in fashion.

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What message is sent?

The message sent to the audience is that if you buy ELLE magazine you will know the latest fashion for this season and you would be an updated fashion person.

The message sent to the people is that if you buy VIVA magazine you would get useful information on fashion, beauty, travel, luxe living, good buys, and much more information that women are interested in.

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