magazine distributions

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Magazine Distributions Done by Eman Shah

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Page 1: Magazine Distributions

Magazine Distributions

Done by Eman Shah

Page 2: Magazine Distributions

Bauer • Bauer media is a division of the Bauer Media Group. They

distribute magazines. They are the Europe's largest privately owned publishing group. Bauer Media joined the Bauer media group in 2008, the group is a worldwide media empire offering over 300 magazines in 15 countries as well as online, TV and radio stations. They consist of many companies collected around two divisions which are magazines and radios which are widely recognised and also rewarded and being industry innovators.

Page 3: Magazine Distributions

Bauer• Kerrang is the world’s biggest selling weekly music magazine and the

original multi platform youth brand for all rock genres. Kerrang delivers the hottest, news, reviews gig guides, exclusive features, posters, videos and more every week. The Kerrang magazine is published by Bauer. Kerrang focuses on heavy/metal rock music and is linked to the goth subgenre. I think the best thing about Kerrang is its variety of contents. It features articles with very current bands, interviews with relevant artists/band members, information about up-coming gigs and reviews on past gigs and festivals, lots of posters and a chance for the reader to have his/her say on their feedback page. I think with all this variety there is bound to be everyone's favourite aspect in there. It is also well written and often very witty. There magazines have proved successful with the over 80 influential brand names covering a diverse range of interests. Their wide portfolio of influential brands gives them advantages over pure play magazine and radio competitors. They know the target audience’s of particular magazines and would know exactly how to produce a new popular music magazine.

Page 4: Magazine Distributions

IPC MEDIA• IPC MEDIA is a Time Warner Company. They produce over 60 iconic media

brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20 million users every month .IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women. formed in 1963 following the merger of the UK’s three leading magazine publishers- George Newnes, Odhams Press and Fleetway Productions – who came together with mirror group to form the International publishing Corporation (IPC). IPC Magazines was created five years later in 1968.But those three original businesses each had their own illustrious history, having been established 1881, 1890 and 1880 respectively with a number of the titles they launched in the late 19th Century still being published today under the IPC .

Page 5: Magazine Distributions

IPC MEDIA• IPC have distributed NME which is a music magazine, it was released in

1952 which created the first official UK chart. In 1963 the formation of (newnes, fleetway, and Odhams press were brought together). IPC could produce another music magazine because that is what they are most experienced in when it comes to publishing and distributing magazines, so this would mean that they would exactly know what their target audience likes. Also if people knew it was published by IPC then if they enjoyed other previous rock magazines that have been published by them then it may encourage them to buy a new one. Therefore this would mean that IPC would already have a wide range of audience purchasing the magazine.

Page 6: Magazine Distributions

• Emap is a limited British media company, specialising in the production of business to business magazines, and the organisations of business events and also conferences. Emap own industry leading brands that refer to business world, such as retail health, architecture and fashion. Their aim to connect professionals and encourage them to grow and inspire them to achieve their goals. They create deep bonds to increase value in their customers. They supply this through senior networking events, for instance, through industry leading awards; social media communities. They create solutions for advertisements and sponsor to connect with their audience and have built a very good reputation in doing so.

EMAP

Page 7: Magazine Distributions

EMAP• One of the magazines that EMAP publish is Look. The

magazine is demographic as it appeals to young women who live in urbanisation areas. People who earn high income can afford the magazine and also the magazine tries to persuade the English ethnicity. The content of the magazine tells the readers that what is going to be on the magazine. Look magazine appeals through the content of typical advertisers often appear, but actually appeared to be complex.