Magazine font planning Not only is the name of the magazine important in representing the theme and purpose of my magazine, the font also plays a big part in the representation. Above are some fonts in both capitals and non-capitals to explore what is most suitable and effective for the magazine and what will create direct gaze for the audience. The fonts Apple Casual and Marker Felt I believe are the most suitable in terms of representing the name and genre of the magazine, however, in terms of it being bold and clear is a concern as it may portray the magazine as being too childish and unsophisticated. Arial black is the most appropriate in representing the magazine, the target market and creating direct gaze. The colour of the font is also very vital to the production of my magazine as it’s the first thing the reader will see along with the front cover image. It’s important that the colour of the font and the front cover image/background are in contrast so the title engages a direct gaze.