Magazine Institution's

O Music magazine institutions are very important when looking at the different target audiences or how well other magazines sell through the different institutions. Such as some magazines may relate to the genre as being the main element to selling the magazines but one may suggest that it is the singer that is the unique selling point and it depends on what artist or band is on the front to draw in different age groups or a certain age group.

The main institutions are:

OBBCOBAUER

OIPC MEDIAOEmap

BBC O BBC produces a range of magazine that are

aimed a different target audience depending on the magazine. the magazines focus on music, gardening, cars etc.

O ‘Top of the Pops’ and ‘Its Hot’ are the most popular music magazines produced by BBC.

O Top of the pops is aimed for younger audiences, it was launched in 1995 and was a monthly magazine. It was about what was in the charts and popular at that time.

BAUERO Bauer is the biggest publishing company in

Europe publishing 230 magazines in 15 countries. As well as magazines, radio is also very important and gets 12.4 million listeners. The music magazines published are ‘Kerrang’ and ‘Mojo’.

O We see that the magazines are aimed at a rock genre and also a more older teenager/adult for their target audience whereas the radio is aimed more for a young dance audience.

IPC MEDIA O IPC Media is one of the leading UK’s digital

publishing companies.O The company has many different IPC Media

connect, Ignite, Inspire, Market force and TX.O They publish over 80 different magazines that are

different genres, aimed at different genres and different age groups.

O The most popular music magazine is NME, which was first published as a British paper and is aimed at a rock genre. This magazine aims at rockers, punks and emo’s.

O We know this magazine is very popular from the artist that have popular artists.

EMAPO Emap is basically the institution that

specialises of business to business magazines.O It has 59 magazines that the company publish

and all have a different genre which means a wide audience.

O Smash hits is Emaps music magazine, it is aimed at young children to teenagers. It only ran from 1978 to 2006. it featured the latest pop music artists with other things such as fashion and gossip. It would attract girls that listen to the current music in the charts.