magazine layout by randy torrecampo
TRANSCRIPT
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BY RANDY C. TORRECAMPO
LASALLIANDIGEST
Speak like a pro
LAYOUTLINGO
HOW HE THREW ME
OFF-CENTER
EXCLUSIVE
VOL. 1, NO. 1
SPECIAL REPORT
LOOK GOODLOOK GOODIN PRINT
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OUTLINE
I. Layout Lingo
II. Elements of Design
III. Your Noble Purpose
IV. Magazine Layout Guidelines
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Layout Lingo
Speak the same lingoto avoid
misunderstanding.
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Layout Lingo
BleedWhen an image or element on a page touches the edge of the page, extending beyond the trim edge, leaving no margin. Bleed allowance: about 1/8” beyond the trim lines
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Layout Lingo
Short for cyan, magenta, yellow and key (black), and often referred to as process color or four color. It is a subtractive color model used in color printing
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ColumnOne or more vertical blocks of text used to break up large bodies of text that cannot fit in a single block of text on a page.
Layout Lingo
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Layout Lingo
Crop marks
Crossed lines placed at the corners of an image or a page to indicate where to trim it
Center marksVertical lines used to indicate the center of a two-page spread for folding or cutting
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Layout Lingo
GridThe underlying
structure of a page
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12-grid layout
Twelve is ideal, because it’s a multiple of two, three and four.
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Orphan A word isolated at the top of a column or page
Widow A syllable, word, or less than one-third of a line isolated at the bottom of a column, paragraph, or page
Layout Lingo
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Don’t plan on the screen
PLAN ON PAPER
The Dummy’s Guideto a Magazine Dummy
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Every layout begins with a DUMMY
Not this dummy…
…but this dummy
The Dummy’s Guideto a Magazine Dummy
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Elements of Design
Line
Any mark connecting two points. It may be straight, curved, squiggly, thin, fat, and dotted.
•Organize information
•Highlight or stress words
•Connect pieces of information
•Outline a photo or set it off from other elements
•Create a grid
•Create a chart or graph.
•Create a pattern or rhythm by drawing many
•Direct the reader’s eye or create a sense of motion
•Suggest an emotion
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Elements of Design
Shape
Anything that has height and width has shape. Unusual shapes can be used to attract attention.
Three Types of Shapes
Geometric shapes, such as triangles, squares, rectangles, and circles, are regular and structured. These shapes work very well as building blocks for graphic design.
Natural shapes, such as animals, plants, and humans, are irregular and fluid.
Abstracted shapes, such as icons, stylized figures, and graphic illustrations, are simplified versions of natural shapes.
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•Crop a photo in an interesting way, such as in an oval
•Symbolize an idea
•Make a block of text more interesting by setting the text into a shape
•Create a new format
•Highlight information
Elements of Design
Shape
Anything that has height and width has shape. Unusual shapes can be used to attract attention.
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Elements of Design
Space: The importance of breathingThe distance or area between or around things. The absence of text and graphics
•Give the eye a visual rest•Create ties between elements•Highlight an element•Make a layout easy to follow•Make type as legible as possible
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Elements of Design
Color
•Highlight important elements such as headlines and subheads
•Attract the eye
•Signal the reader where to look first
•Create an image or a mood
•Tie a layout together
•Organize
•Group elements together or isolate them
•Provoke emotion
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COLOR MEANINGS
RED- is the color of fire and blood,
energy, war, danger, strength, power, determination as well as passion, desire, and love.
- emotionally intense - enhances human metabolism - brings text and images to the
foreground- In advertising, red is often used to
evoke erotic feelings
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COLOR MEANINGS
ORANGE- combines the energy of red and the happiness of
yellow
- associated with joy, sunshine, and the tropics
- As a citrus color, orange is associated with healthy food and stimulates appetite
- is the color of fall and harvest
- has very high visibility, so you can use it to catch attention and highlight the most important elements of your design
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COLOR MEANINGS
YELLOW- is the color of sunshine- associated with joy, happiness,
intellect, and energy - to highlight the most important
elements of your design - usually perceive yellow as a very
lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products
- is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety
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COLOR MEANINGS
GREEN- is the color of nature - growth, harmony, freshness, and
fertility - has strong emotional
correspondence with safety - has great healing power. It is the
most restful color for the human eye; it can improve vision
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COLOR MEANINGS
BLUE- the color of the sky and sea - often associated with depth and
stability - is considered beneficial to the
mind and body - is strongly associated with
tranquility and calmness - use blue to promote products and
services related to cleanliness, air and sky, water and sea
- suggests precision when promoting high-tech products
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COLOR MEANINGS
PURPLE- combines the stability of blue and
the energy of red - is associated with royalty - symbolizes power, nobility, luxury,
and ambition - is associated with wisdom, dignity,
independence, creativity, mystery, and magic
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COLOR MEANINGS
WHITE- is associated with light,
goodness, innocence, purity, and virginity
- safety, purity, and cleanliness
- use white to suggest simplicity in high-tech products
- is an appropriate color for charitable organizations
- is often associated with low weight, low-fat food, and dairy products
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COLOR MEANINGS
BLACK- is associated with power, elegance, formality, death, evil, and mystery
- is a mysterious color associated with fear and the unknown
- denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color
- a black background diminishes readability
- , you can use a black or gray background to make the other colors stand out
- contrasts well with bright colors
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TYPOGRAPHY
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TYPOGRAPHY
The art and techniques of type design, modifying type glyphs, and arranging type.
The arrangement of type is the selection of typefaces, point size, line length, leading (line spacing) and letter spacing.
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TYPE MEASUREMENTS
– One Point = 1/72 of an inch– One Pica = 12 points– One Inch = 72 points or 1 pica
TYPOGRAPHY
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PARTS OF A FONT
TYPOGRAPHY
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TYPOGRAPHY
TYPES OF FONT
– Serif
– Sans Serif
– Decorative (script, decorative, digital)
– Dingbats
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YOUR NOBLE PURPOSE
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Organize large volumes ofcontent into related parcels of information
Craft the typography to make it comfortably readable over many pages, yet lively enough to continually engage the reader
YOUR NOBLE PURPOSE
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Structure the parts of pages and sections to accommodate a variety of content, whether image- or text-based
Integrate images with typography to achieve a unified form that builds a communication much bigger than its parts
YOUR NOBLE PURPOSE
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Magazine Layout Guidelines
Before you begin your layout:
•Determine the purpose of your magazine•Identify your target audience
Keep in mind:There’s no one right way to create a good layout
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A good layout and design is:•Attractive•Convenient•Easy to the eyes•Helpful
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PRINCIPLES OF DESIGN
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PRINCIPLES OF DESIGN
CONTRAST
Using italicized or bold text to create emphasis is a sample of contrast.
Contrast of line, shape, size, tone and texture.
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Successful pages will have vertical and horizontal elements, dominant and secondary elements (heads, boxes, lines, etc).
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PRINCIPLES OF DESIGN
BALANCE
An effective design balances the visual weights on a page.
Symmetrical and assymetrical balance.
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Assymetrical
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PRINCIPLES OF DESIGN
PROPORTION
Two-thirds –The most visually alive are is the first one-third of a page (optical center).
It is important to have one dominant element on a page.
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PRINCIPLES OF DESIGN
SEQUENCE
Every design should have a logical sequence.
Large to small. Color to black and white. Irregular to regular.
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PRINCIPLES APPLIED
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PRINCIPLES APPLIED
UNITY
The way layout, design style, typeface and color work together to communicate the same content.
Your choice of layout, color, and typeface is important.
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PRINCIPLES APPLIED
CONTROL
Identify the center of visual impact a.k.a. the focal point. It gains impact by the use of contrasting elements.
Similarity
Proximity - how elements are grouped together.
Closure
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PRINCIPLES APPLIED
COHERENCE
Use text and visuals in a consistent way throughout a publications to create an identity.
Project conference
Style guide
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PRINCIPLES APPLIED
CONTINUITY
Sequence of events – pages are like a sequential series of events
Prime viewing areas should be fully utilized
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PRINCIPLES APPLIED
SIMPLICITYCrystal clear simplicity is harder to achieve than
a crowded, busy design.Fewer elements – If you can remove it without
losing anything, it is not needed.More space is less crowdingGroup similar elements in close proximityDon’t use more than three typefaces. Use
variations.
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Clean, clear center of interest
Looks natural
Has a cutline
Bordered
Relevant
Face is big enough
PHOTO GUIDELINES
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BAD PHOTOS
The grip and grin
PHOTO GUIDELINES
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The execution at dawn
BAD PHOTOS
PHOTO GUIDELINES
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The guy at his desk
BAD PHOTOS
PHOTO GUIDELINES
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The bored meeting
BAD PHOTOS
PHOTO GUIDELINES
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How to salvage a bungled photo
Edit carefully
Crop aggressively
Run a sequence
Reshoot
Use alternative art
Retouch mistakes
Bury it
Do without it
PHOTO GUIDELINES
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A GOOD CROP
Eliminates what’s unnecessary
Adds impact
Leaves air where it’s needed
PHOTO GUIDELINES
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A BAD CROP
Amputates body parts
Forces the image into an awkward shape
Changes the meaning of a photo
Violates works of art
PHOTO GUIDELINES
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A B
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Surprise the reader Give readers a surprise so outstanding
they would pass it along for another person to read.
The secret: Make it special
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Guidelines are made to be broken, but only for a valid reason.
If the rules are constantly broken, consistency goes out the window.
Don't be so predictable as to be boring.