MAGAZINEMAGAZINE

115+ DESTINATIONS3.9 MILLION PASSENGERS MONTHLY36,000 FLIGHTS PER MONTH

MAGAZINE

Aff luentStay longer, spend more

Frequent travelersLiving fuller lives through outdoor adventure, exotic locales, live music

Seeking fresh experiences Intellectually curious

Well-educatedAlways learning, valuing accuracy and depth

Infl uencerEarly adopters

AdventurousUpbeat, energetic, self-confi dent

READERSHIP AUDIENCE

2019 MEDIA KIT

MAGAZINE

MAGAZINE

Gender51% Female 49% Male

Average Age49.1

Marital Status68% Married 32% Single

Employment 46% Professional/Managerial

Education84% College Educated

Reason for Travel 46% Vacation 45% Business

Travel Frequency6.5 round trips in the last year

22.3 nights away from home in the last year

67% staying in hotel or resort

Household IncomeAverage $149,680

54% $100,000+33% $150,000+15% $200,000+

READERSHIP DEMOGRAPHICS

MAGAZINE

2019 MEDIA KIT

MAGAZINE

Seattle

Bellingham

Pullman

Boise

Yakima

Wenatchee

Everett

Walla Walla

PascoSpokane

Sun Valley

Portland

Klamath Falls

Redmond/Bend

Eugene

Medford

Missoula

Kalispell

Helena

Bozeman

Steamboat SpringsSalt Lake City

Billings

Great Falls

Reno

Las Vegas

Phoenix

Tucson

Redding

San FranciscoOakland

San Jose

Sacramento

Mammoth Lakes

Fresno

Santa Barbara

San Diego

Palm Springs

Monterey

Los AngelesBurbank

Orange CountyOntario

Long Beach

Albuquerque

Denver

Houston

Austin

El Paso

San Antonio

Dallas/Ft. Worth

Wichita

Oklahoma City

New Orleans

Atlanta

Nashville

Charlestown

Raleigh/Durham

Tampa

Philadelphia

New York/Newark

New York/JFK

Washington, D.C.Reagan National Airport

Boston

Detroit

Indianapolis

ColumbusPittsburgh

Milwaukee

Chicago

St. Louis

Omaha

Kansas City

Orlando

FortLauderdale

Baltimore

Minneapolis/St. Paul

Sonoma County/ Santa Rosa

Prudhoe Bay

Dutch HarborAdak

DillinghamKing Salmon

Barrow

Kotzebue

Nome

Bethel

PetersburgWrangell

Ketchikan

Juneau

Kodiak

Anchorage

Fairbanks

Yakutat

Cordova

Glacier Bay/Gustavus Sitka

Lihue, Kaua‘i Honolulu,

O‘ahuKahului, Maui

Kona, Hawai‘i

HubsSeattle/Tacoma (WA) Portland (OR)Los Angeles (CA) San Francisco (CA)San Diego (CA)Anchorage (AK)

36,000 Flights per month

115+ Destinations served

3.9 MillionPassengers monthly

3 Hrs. 22 Mins.Average length of fl ight

DESTINATIONS& QUICK FACTS

MAGAZINE

CANADACalgary, Edmonton,

Kelowna, Vancouver, Victoria

MEXICOCancun, Guadalajara,

Ixtapa/Zihuatanejo, Loreto, Los Cabos, Manzanillo,

Mazatlán, Puerto Vallarta

COSTA RICALiberia, San Jose

2019 MEDIA KIT

MAGAZINE

MONTHLYPASSENGERS

2019 MEDIA KIT

45,802,036 Annual Passengers 3,948,020 Monthly Passengers

AlaskaAnchorage 142,416Fairbanks 35,619Juneau 32,820Ketchikan 17,629Inside Passage 25,097Interior Alaska 17,102 Western Alaska 15,420Total 286,104

ArizonaPhoenix 35,110Tucson 7,934Total 43,045

CaliforniaBurbank 26,294Fresno 11,539Los Angeles 296,633Monterey 1,644Oakland 33,484Ontario 16,447Orange County 68,968Palm Springs 22,322Sacramento 40,086San Diego 139,734San Francisco 291,536San Jose 105,997San Luis Obispo 1,931Santa Barbara 5,422Sonoma County/ Santa Rosa 13,615Total 1,075,649

ColoradoDenver 29,170Steamboat Springs 307Total 29,477

FloridaFt. Lauderdale 19,675Orlando 22,133Tampa 5,279Total 47,087

GeorgiaAtlanta 8,347

HawaiiHonolulu 38,427Kahului 40,030Kona 23,194Lihue 17,257Total 118,908

IdahoBoise 48,840Sun Valley 3,117Total 51,957

IllinoisChicago 40,056

IndianaIndianapolis 6,521

KansasWitchita 1,900

LouisanaNew Orleans 8,307

MarylandBaltimore 16,722

MassachusettsBoston 40,444

MichiganDetroit 7,584

MinnesotaMinneapolis/ St. Paul 14,619

MissouriKansas City 11,750St. Louis 8,960Total 20,710

MontanaBillings 5,572Bozeman 10,102Great Falls 2,692Helena 1,839Kalispell 6,159Missoula 9,016Total 35,379

NebraskaOmaha 6,922

NevadaLas Vegas 99,454Reno/Lake Tahoe 16,563Total 116,017

New JerseyNewark 51,561

New MexicoAlbuquerque 11,887

New YorkJFK - NYC 57,145LaGuardia - NYC 14,633Total 71,778

North CarolinaRaleigh/Durham 7,857

OhioColumbus 3,800

OklahomaOklahoma City 3,756

OregonEugene 12,765Medford 14,028Portland 346,521Redmond/Bend 15,867Total 389,182

PennsylvaniaPhiladelphia 13,153Pittsburgh 5,651Total 18,803

South CarolinaCharleston 2,883

Tennessee Nashville 8,785

TexasAustin 23,513Dallas/Fort Worth 23,916Dallas/Love Field 35,772El Paso 7,752Houston 7,451San Antonio 4,848Total 103,252

UtahSalt Lake City 28,806

VirginiaWashington-Dulles 19,602

WashingtonBellingham 20,330Everett 34,844 Pasco 10,510Pullman 7,639Seattle/Tacoma 968,359Spokane 53,074Walla Walla 4,061

Wenatchee 5,312Yakima 5,734Total 1,109,863

Washington, DCReagan National 29,133

WisconsinMilwaukee 4,457

CanadaCalgary 4,826Edmonton 3,693Kelowna 3,618Vancouver 15,804Victoria 6,190Total 34,132

Costa RicaLiberia 3,715 San Jose 2,123Total 5,838

MexicoCancun 3,833Guadalajara 9,272Ixapa/Zihuatanejo 2,520Loreto 2,308Los Cabos 30,531Manzanillo 2,347Mazatlan 2,443Puerto Vallarta 17,441Total 70,694

MAGAZINE

Alaska Beyond Magazine represents the voice and personality

of Alaska Airlines. Upbeat, genuine

and authentic, its content is written

from a West Coast perspective that

gets below the surface and provides

meaningful insights to inspire more

than 3.8 million fl yers every month.

CONTENT &EDITORIAL

2019 MEDIA KIT

MAGAZINE

IN THE KNOW

WHAT’S NEW The latest Alaska Airlines events, accomplishments and accolades.

PEOPLE BEHIND THE SPIRIT Profi les of the airlines’ “Legends” and “Pathfi nders.”

INFLIGHT ENTERTAINMENT News and previews of Alaska Beyond Entertainment’s featured fi lms, tv shows, music and audio books.

ON THE MENU Background about the seasonal food and beverage options featured infl ight.

CREW TIPS Alaska Airlines employees reveal their takes on traveling like a pro.

AIRLINE 101 A behind-the-scenes look at what makes Alaska Airlines work.

COMMUNITY Alaska Airlines reaching out.

OLD-SCHOOL Lighthearted celebrations from Alaska Airlines’ rich 85-year history.

THE FEED – A series of short takes

THE MIX Arts and cultural events throughout the Alaska Airlines route system.

IN FOCUS Profi les of innovators and thought shapers.

WHEN IN… Local gems, trends and happenings to explore while in a favorite city.

OUT & ABOUT Exploring a city in two ways: urban tours and hiking excursions just outside of town.

PLATES & POURS Inspiring takes on food and beverages.

LIKES Trending adventures, beaches, food, short getaways, shopping and much more.

LOOKS Fashionable clothing and functional gear for travelers.

FINDS The latest in gear, apps and accessories.

IN PLAY Sports, athletes and sporting events.

FIT Health tips and fi tness recommendations for everyday fl yers.

WHEELS Autos updates.

FEATURED IN EACH MONTHLY ISSUE

2019 MEDIA KIT

11JUNE 2019 ALASKA BEYOND

In the early 1980s, a 23-year-old pilot named Mike Baumgartner started calling on Alaska Airlines. He knew he wanted to fly for a living, and he was becoming increasingly more convinced that Alaska Airlines was where he wanted to plant his stake. He grew up in Bellevue, Washington, had gotten his pilot training as a teenager, and had already spent a lot of time in The Great Land, flying fish from Dry Bay, Alaska, to Yakutat in DC-3s.

So, Mike bought a new suit, shaved and walked into the Alaska Airlines corporate office, located near Sea-Tac Airport. He intro-duced himself to the nice lady at the front desk (Jan May, a legend in her own right). He didn’t have quite enough experience at the time, but he kept at it. Every time he earned a new rating, he put the suit on again and dropped off another resume. He and Jan came to know each other, and she looked out for him. Finally, the day for an interview came, and she ushered

him through the door and, wishing him luck, said, “It’s up to you, kid.”

As Mike recalls, he was really nervous, and essentially failed the interview. Only after the hiring manager stood up to dismiss him did Mike relax and start telling his interviewer who this young pilot really was. They ended up talking for another hour and a half, and Mike got the job. That was February 6, 1984.

Why all this background? On April 30, Mike and 14 other employees were inducted into Alaska’s Hall of Fame, a group we call our “Customer Service Legends.” To be as direct as possible, most of us believe that the only reason Alaska is still here and still prospering today is because of the extraordinary service that our people provide. For so many of our folks, life—and work—is all about connecting with other people and lifting them up. It’s so simple to say, but such a powerful human experience.

WELCOME

Brad Tilden, Chief ExecutiveOfficer

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19JUNE 2018 ALASKA BEYOND

MORE TIPS: Multiple Alaska employees recommended the following: Pack easy- cleanup snacks. • Shop at a dollar store for toys to dole out gradually. • Wear a small child in a front-carrier to keep hands free. • Bring an empty water bottle. • Preload movies on a tablet. • Preload the Gogo Entertainment App for Alaska’s free films and TV shows. • Find airport play areas. • Visit a restroom before flying.

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TRAVELING WITH FAMILY

Trips with loved ones often lead to a family’s most-cherished memories and tales told far into the future. But let’s face it: Family travel can also be quite challenging—and it can be memorable for the wrong reasons, too.

Fortunately, a little planning goes a long way toward keeping young ones entertained and grown-ups sane while traveling to and through airports, on flights, and upon arrival. We asked expert travelers—Alaska employees—for tips on how to help everyone enjoy family travels.

Be an early bird. “The best tip is to allow for lots of extra time at the airport. We would arrive two hours before our flight. This allowed us to get through check-in, baggage drop, security, bathroom stops and a snack, without being rushed. When you are not rushed, every-one is a lot calmer and happier.” —Earle E., Maintenance Operations Manager, Portland

Plan the trip in parts. “I try to plan one activity for every 30 minutes of air travel. My go-to activities include snacking; watching short movies on a tablet/phone; reading a story; and playing with a roll of tape, a pack of pipe cleaners, a small toy surprise, or a coloring book.” —Amber S., Corporate Project Manage-ment Office Portfolio Manager, Seattle

Trace your path beforehand. “We made a map of our airport adventure, with dotted lines to show our trek and pictures to symbolize our tasks. Our map continued all the way to the hotel. This way, all of the unknowns of airports and travel were a little more familiar.” —Renae G., Flight Attendant, Seattle

Tape it up. “I always bring a roll of colorful tape [low-tack, no-cleanup tape, such as painter’s tape]. I use this with my 4-year-old to play alphabet games, make car tracks, play tic-tac-toe or even just stick and peel.” —Timelle R., Customer Service Agent, Phoenix

Bring snacks and simple surprises. “I always brought my daughter brand-new toys for the airplane. When she got on the plane and looked in her bag, she was really excited to look at new things!” —Amanda B., Reservations Sales Agent, Seattle

Simplify, simplify. “Try not to put too much into your child’s carry-on. Simplifying is key. I often see parents who have their hands so full. Trust me, the struggle is real. Take a load off and don’t try to do too much.” —Heather G., Flight Attendant, Boise

Share the load. “Once the kids were mobile, we got them their own little backpacks. My rule was, ‘If you can’t carry it, I can’t either.’ In my backpack, I would pack reserve snacks and a change of clothes, but they didn’t know that.” —Laura R., Flight Attendant, Anchorage

Pack spare clothes. “With kids you have to be prepared. Always have a change of clothes in a carry-on, just in case.” —Kelseyann V., Customer Service Agent, Seattle

Diversify your options. “Don’t just take electronics. Take small books, puzzles and games, and be sure you have options between

the movies and shows onboard as well as the games, music, etc., that they enjoy at home to give more choices than one or two types of media.” —Jay P., Dispatcher, Seattle

Keep ears clear. “For babies, have a bottle ready for climb and descent. [Some moms might plan nursing at these times.] For tod-dlers, use a sippy cup that requires sucking to get at the drink. Sucking provides some relief for children too young to be taught how to clear their ears.” —Rocky R., Captain, Portland

Read on! [Editors’ favorite:] “We use the magazine for a scavenger hunt and see what we can find in the new magazine each month.” —Kanani R., Customer Service Agent, Juneau

IN THE KNOWCREW TIPS

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19SEPTEMBER 2018 ALASKA BEYOND

Last month, students in King County interested in pursuing careers in aviation and aerospace took a step toward making their dreams a reality, thanks to Project LIFT.

LIFT, which stands for Leaders Inspiring Future Talent, introduces college and high school students to these fields, and helps them network and make connections.

The program was created by the Airport Minority Advisory Council Foundation (AMAC), a national nonprofit working to advance the careers of people of color and women in the aviation field.

LIFT events are held throughout the year and as part of AMAC’s annual Airport Business Diversity Conference, which was held August 21–25 this year in Seattle.

Sponsored by Alaska Airlines and organized by AMAC and Seattle-Tacoma International Airport, the diversity conference attracted more than 1,000 participants from across the country.

“We were thrilled to share our airport and our region with the AMAC community,” says Lance Lyttle, managing director of the Aviation

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IN THE KNOWCOMMUNITY

Project LIFT students, above and left, tour Space Center Houston in 2017, where hands-on exhibits and more than 400 artifacts bring space travel to life.

Division at the Port of Seattle. “It was great showing the Seattle area to our peers in AMAC.”

While the AMAC conference was held at Seattle’s Westin Hotel, Project LIFT events took place at Raisbeck Aviation High School in Tukwila, where local students attended semi-nars in four tracks: airport operations, engi-neering, pilot training and aerospace.

Participants attended panel discussions and learned about managing an airport, building airplanes, being a pilot and launching a career in space exploration.

“We have events all over the country to help introduce students to these fields,” says April Harrison, AMAC’s Project LIFT national chair-woman. “The young people are always very excited, and their parents or adult chaperones are amazed at all the opportunities.”

In past years, cities such as Cleveland, Fort Lauderdale, Houston and San Diego have hosted the AMAC conference and related LIFT events. In each city, students are shown as-pects of the flight industry and introduced to astronauts and pilots. They receive T-shirts,

water bottles and educational materials. Harrison says Project LIFT has been inspir-

ing for students and the cities that have hosted the events. She says those cities have gone on to develop programs to help students reach their goals in the aviation and aerospace fields.

“Often, AMAC and Project LIFT will plant a seed,” Harrison says. “And then the local airports or cities pick it up and keep it going.”

Project LIFT also offers college scholarships to students in financial need. The AMAC Foun-dation has donated more than $300,000 in scholarships since its inception in 1997.

“LIFT is an inspiring and an enlightening experience for young people,” Harrison says. “Many students don’t know all the areas avail-able to them within the aviation and aerospace industries. We help them realize what’s avail-able and what’s possible.”

GIVING STUDENTS A LIFTProgram introduces young people to aviation and aerospace industriesBy Jacob Uitti

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47JULY 2018 ALASKA BEYOND

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Director Naima Ramos- Chapman will return to the BlackStar Film Festival.

Organizers of the BlackStar Film Festival in Philadelphia consider the event to be a vanguard of new voices and emerging directors. That tradition will continue at the seventh-annual festival, Aug. 2–5, with work being shown by filmmakers such as Nijla Mu’min, Darius Clark Monroe and Naima Ramos-Chapman, who all have been noted as ascending talents.

The festival focuses on global voices of the African diaspora and other marginalized groups, and film topics will span from the black aesthetic to African American activism.

Films that will be shown include Sam Pollard’s documentary Maynard—about Atlanta’s first black mayor, Maynard Jackson Jr.—and Mariama Diallo’s short horror film Hair Wolf. For more information, visit blackstarfest.org. —Megan Campbell

RISING STARS

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EPIC CURED FISHBy Brad Japhe

Humans have been curing fish for thousands of years. The practice of preserving seafood with salt and smoke was passed down from ancient Mesopotamia and spread across the globe, hitching a ride with Phoenician sailors and Roman merchants. Historically, many cultures have relied upon cured fish during winter months, preserved from summer and fall catches. Today you can find examples of it in virtually every cuisine on earth, includ-ing lox at your local Jewish deli and bonito flakes shaved atop your cold soba noodles. Rich and robust in flavor, cured fish add depth to many types of foods.

In Holland, herring is a pickled protein of choice. Christiaan Röllich, co-author of the up- coming April 2019 book Barchef: Handcrafted Cocktails, was raised on it. “Great herring is all about the fat content,” he says. The Dutch fish for the herring between the end of May and

THE FEEDPLATES & POURS

the beginning of July, when the fish have an especially high fat content of at least 15 per-cent. The fresh fish is then cured with brine. “Then salt and raw onions are added to create what we call hollandse nieuwe,�” Röllich says. He fondly recalls the national tradition of pairing the fish with malty, juniper-rich genev-er—the native spirit of the Netherlands, from which modern gin evolved.

At Atrium in Los Angeles, the massive bonito-flake-covered katsu is an example of how cured fish can enhance a dish. The bread-ed and fried pork chop picks up the character-istics of the umami-rich bonito fish, which are smoked and dried before being shaved into flakes. The dish evokes a traditional Japanese street food known as okonomiyaki, a savory pancake cooked with satisfying ingredients such as cabbage, and topped with a variety of condiments.

“[The katsu] starts with a punch and has that lingering flavor that just keeps people wanting more,” describes head chef Hunter Pritchett. He recommends enjoying it with Indie Brewing Company’s Del Rey IPA, which has bitter notes that stand up to the dish.

Gravlax, a Nordic preparation of salmon, is another delicious example of cured fish. Fresh-ly caught salmon is cured in salt, sugar and dill for one or more days, and then served atop fresh rye bread, or by itself, as an appetizer.

For wine lovers, Champagne complements gravlax beautifully. “The body, the weight and acidity of Champagne is perfect for full- flavored fish,” explains William Douillet, a professional sommelier and wine consultant in San Francisco. “It balances out the fattiness and richness found in the protein.”

It’s a pairing that highlights the unique flavors that cured fish have to offer.

Ad Number: MATS-33680Size/colour: Trim: 8-3/8" x 10-7/8" - Bleed: 8-7/8" x 11-3/8" - Live: 7-3/4" x 10-1/4"; 4CPublication: Alaska BeyondPub Date: Jan-Deb 2018

Matson’s people are more than Alaska shipping experts. They are part of what makes our community unique. Visit Matson.com

TITLE: Account Executive

LOCATION: Anchorage, Alaska

DATE HIRED: June 12, 1984

NOTES: A 2016 Presidential Award winner. Active in the Big Brothers Big Sisters of Alaska. Big Brother to 2nd Lieutenant Pedro Pen~ a, USAF, since he was 8 years old. Lives happily with his wife Nancy and their cats, Princess and Abby.

John Schweiker

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83APRIL 2019 AL ASK A BEYOND

SuperchargingThe true infl ection point for electric cars might be when charging is as quick and easy as fi lling up your gas tank. At present, the ease is here: Tesla’s Superchargers are located at smart waypoints along major highway routes—you just plug the Supercharger into your vehicle’s charge port, and the system recognizes your car automatically. However, the speed is not here—yet. But it’s getting closer. At a Tesla Supercharger today, plugging in for 30 minutes gains you up to 170 miles of range. And with the V3 Supercharging that Tesla is starting to roll out this year, you’ll be able to gain as much as 75 miles of range in 5 minutes.

THE FEEDWHEELS

When Tesla revealed the Model 3 in 2016, the California automaker received more than 450,000 $1,000 deposits before deliveries even started. Tesla already had the Model S and the Model X, but with the Model 3, the automaker presented a more aff ordable, mass-market electric car that still performed like a powerful sport sedan. In 2018, the Model 3 was the top-selling premium-brand vehicle in the United States.

Earlier this year, I took a Dual Motor Long Range version of the Model 3 (costing about $47,000 at publication time), with a 310-mile rated range for a weekend road trip from Portland into the mountains. Over several hundred miles of Pacifi c Northwest highways and back roads, I discovered why the Model 3 is being so widely heralded.

Autopilot driving Tesla’s Autopilot system manages the steering and following distance on the highway, provided you have your hands on the wheel. A “Navigate on Autopilot” feature helps the driver change lanes and take the right highway interchanges and exits after the driver confi rms the moves with the turn signal. Model 3 will continue to improve over time with over-the-air software updates.

CHARGING INTO THE FUTURETesla’s Model 3 off ers some of modern driving’s best features By Bengt Halvorson

Touch-screen controls Want to adjust the temperature, aim the climate vents or turn on the defroster or wipers? It’s all on a touch screen. The shelfl ike dash and center console are completely free of buttons, and a 15-inch touch screen and two small thumbwheels on the steering wheel are your only physical points of interface with many of the Model 3’s functions.

Automatic entry The fi rst time you get into the Model 3, you’ll need to pair your phone with the car and swipe your RFID keycard. From then on—as long as you’re carrying your phone—you can store the card away, and the car unlocks as you step up to it and activates once you’re buckled in. It was a bit of an adjustment for me at fi rst but quickly became second nature.

The Model 3 has a purposeful sport-sedan profi le distinctive in its super-low hoodline and lack of a grille. The cabin has a bright, airy feel thanks to a roof made almost entirely of glass that protects against heat and UV radiation.

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MAGAZINE FEBRUARY 2018

ALASKAGreat Land adventures come in all sizes PAGE 96

AUSTRALIA Exploring the Great Ocean Road, Down Under PAGE 120

KEVIN DURANT

HOOPS AND INSPIRATION

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155MAY 2018 ALASKA BEYOND

NEAR�&�FAR

in honor of Jalisco’s former governor, Ignacio L. Vallarta. This May 31 marks the city’s 100th birthday, but the centennial celebration will last all year.

In the early days, the puerto, or port, was used for shipping silver extracted from mines in the mountains to the east. Now, the port is where cruise ships un-load passengers. At some point along the way, the city was transformed into one of the region’s leading destinations, sprout-ing condominiums and luxurious resorts along its beautiful coastline.

However, the town here still retains many of the charms that attracted my parents. And that includes Sundays on El Malecón. Walking the promenade, I feel as if I am experiencing the real local com-munity of this beautiful location.

Activities and AttractionsCentennial events and celebrations are planned throughout 2018 (for the latest details, check puertovallartaalcien.com). Luckily, getting around is a breeze, thanks to plentiful, affordable taxis and the re-cent arrival of Uber. If I want to feel more like a local, I ride the municipal buses, which are cheap and convenient ways to travel.

Visitors touring the Old Town commu-nity will find the cobblestoned streets of Old Vallarta, where there are many shops and great restaurants. This includes part of El Malecón, the pedestrian-friendly, sculpture-lined promenade spectacularly redone in 2011. Galeria Pacifico owner Gary Thompson hosts free sculpture tours along the promenade every

Clockwise from far left: The curved Los Muertos Pier; the Amphitheatre Aquiles Serdán on El Malecón; The Boy on the Seahorse sculpture, also on El Malecón; taco trucks offer a local favorite: tacos al pastor.

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162 ALASKA BEYOND JULY 2018

SEASIDE SOJOURNExploring Oregon’s Northern CoastBy Alex Pulaski

Some of the country’s most magnificent coastal areas are only about 80 miles or more west of Portland.

A stretch of wide beaches and rocky headlands has made the northern Oregon coast a play-ground for Portland residents and knowledgeable visitors for more than a century.

The following three towns are among my family’s favorite Port-land getaways during the summer. From outdoor adventures in Pacific City to family fun on Can-non Beach to historical places in Astoria, this coastal area is full of exciting attractions that beckon to be explored.

Pacific CityThe seaside town of Pacific City, located about 90 miles southwest of Portland, has about 1,000 people and is an easy getaway from everyday life.

The laid-back community is a place where deer bound across the road and up a hillside, and geese honk as they pass overhead, noisily signaling their presence. A lone cyclist passes me one morn-ing with his surfboard tucked under one arm. Like most of the traffic here, he’s headed to one place: the beach.

Pacific City’s beach is where you’ll find one of the Oregon Coast’s two rock formations named Haystack Rock. While Cannon Beach’s formation (at 266 feet tall) gets more publicity,

Kids play in the sand north of

Pacific City.

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131FEBRUARY 2019 ALASKA BEYOND

HERE & NOWCALIFORNIA

The Pacific Overlook, above, is one of several places in the Presidio with excellent views. Andy Goldsworthy’s Spire, right, is a unique piece of natural artwork.

Three miles into a hike on a crisp San Francisco morning, I pause at a crescent-shaped stone terrace over-looking eucalyptus trees and serpentine grasslands. Stairs and gravel paths to my right wind down to El Polín Spring, where native Ohlone communities once gathered and where early-1800s settlers later built adobe homes. Straight ahead, in the distance, sailboats sweep across San Francisco Bay, and a passenger ferry chugs toward Alcatraz Island.

After taking in the view here at the Inspiration Point Overlook, I turn and cross Arguello Boulevard, heading toward a steeplelike cluster of upright Monterey cypress trunks that stretches nearly 100 feet into the sky. This striking work—Spire, by the British nature artist Andy Goldsworthy—anchors the southern edge of San Francisco’s extraordinary military post turned park, the Presidio.

Starting in 1776, this rugged northern section of the city was a military post for more than 200 years under Mexican, Spanish and American flags. When the

U.S. Army left in 1994, the roughly 1,500-acre Presidio became part of the Golden Gate National Recreation Area, within the national park system. Today, the Presidio’s dra-matic urban park space features 24 miles of hiking trails, 25 miles of cycling paths and 10 scenic viewpoints overlooking the Pacific Ocean, San Francisco Bay and the Golden Gate Bridge. And it’s all a short drive or a free trip on a PresidiGo shuttle from downtown.

Having explored the Presidio for 10 years, I’m still fascinated by its varied habitats, historical highlights and recre-ational riches. More than 320 species of birds thrive in the park, and about 60-plus bee species, 30 types of butterflies and 14 native plant communities. The Franciscan manzanita, a native shrub thought, for 70 years, to have been extinct in the wild, was discovered in the Presidio in 2009.

Federal agencies, along with volun-teers, continue to restore creeks and watersheds modified during the Presidio’s military days. These groups are also

SAN FRANCISCO’S PRESIDIO TODAYGrand views and engaging experiences define this area celebrating 25 years as a parkBy Renee Brincks

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Flyer guide

TABLE OF CONTENTS

146 Everything Alaska alaskaair.com Our 5-star mobile app Alaska Lounge Alaska’s fleet

148 The Alaska experience

149 Beverages First Class wines

150 Alaska Beyond Entertainment Movies and TV on your own device Go online Rent a preloaded tablet

152 Mileage Plan Welcome to a world of rewards

154 Global Partners Travel the world with our airline partners

156 Where we fly 115+ destinations and counting

158 U.S. airport terminal maps

160 Global Airline Partner terminal maps

162 Customs and immigration

163 Your safety and comfort Contact us

Your overview of the Alaska experience.

AS Flyer Guide_01.18 v2.indd 145 12/18/17 4:13 PM

160 ALASKA BEYOND JANUARY 2019

IFLYALASKA

/AlaskaAirlines @AlaskaAir @AlaskaAir

Visit our blog: blog.alaskaair.com.

“This is one of those rare, beautiful places,” says Instagram user Jake Brown (@jakesout), who took this photo in Capitol Reef National Park, Utah.

Tag your journey with #iFlyAlaska so we all can share in your adventures.

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2019 MEDIA KIT

PERSONALITY PROFILEIn-depth profi les of West Coast personal-ities, including actors, musicians, athletes and prominent business leaders who are grounded in the authentic, caring and sometimes unconventional attitudes char-acteristic of the West Coast.

NEAR & FAR A focus on domestic and international trav-el destinations, chock-full of suggestions for what to see and do, helping readers “travel like a local.”

DISTINCTIVE WEST COAST A variety of topics guaranteed to inspire and inform curious travelers.

HERE & NOW Celebrating the intriguing character of the hometown areas of Alaska Airlines—Seattle and Portland—as well as cities in Alaska and California. Favorite foods, music, excursions and daily adventures will be highlighted and explored.

FLYER GUIDEValuable information about the Alaska Airlines infl ight experience, including alaskaair.com, airport services, Alaska’s fl eet, infl ight en-tertainment, Mileage Plan, global partners, airport maps and routes connecting more than 115 destinations served by Alaska Airlines.

FUN AND AMUSEMENTGames In addition to a crossword puzzle, the Games section includes Sudoku and brain-teasing content.

#iFlyAlaska The fi nal editorial page in the magazine focuses on a single photo, or a montage of photos, drawn from the #iFlyAlaska hashtag.

FEATURED IN EACH MONTHLY ISSUE (CONTINUED)

200 ALASKA BEYOND SEPTEMBER 2018

IFLYALASKA

/AlaskaAirlines @AlaskaAir @AlaskaAir

Visit our blog: blog.alaskaair.com.

“We took an early morning walk along Nisqually Vista Loop with a view of Mount Rainier in front of us,” says Instagram user Berty Mandagie

(@bertymandagie). “We couldn’t even see the mountain due to the morning fog, but it finally cleared out for a few minutes before the fog came back to cover it up again. What a powerful feeling it is to be so small next to one massive mountain.

It really grounds you. This is one of my favorite views in Washington.”

Tag your journey with #iFlyAlaska so we all can share in your adventures.

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PATHS TO WELLNESS

Plans and motivationsfor getting fi t

PAGE 113

ICONIC INDIAThe many delights of Delhi and Agra

PAGE 164

WONDERSISLAND

GRAND ADVENTURES IN HAWAI‘I

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NATIVE VOICESAlaska artists with

unique perspectives PAGE 90

BRILLIANT BEIJINGChina’s capital, from the

Great Wall to the Bird’s Nest PAGE 142

YESTERDAY, TODAY AND “COME TOMORROW”

DAVE MATTHEWS

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EDITORIALHIGHLIGHTS

2019 MEDIA KIT

JANUARYSan Francisco Bay AreaHigher EducationBusiness Meeting Tips

FEBRUARYInland NW SpotlightAlaska TravelRomantic Hawai’i

MARCHCalifornia DreamingHome Away From HomeHealth & Wellness

APRILNational ParksGolfSan DiegoBoise

MAYSeattle/Puget Sound AreaWest Coast WinesHawaiian Cowboy Culture

JUNESpotlight on WashingtonSonoma/Napa Alaska AdventuresPortland Business

JULYLos AngelesReal Estate DesignAlaska Escapes

AUGUSTOregon RevealedAlaska CultureMileage Plan Partner Guide

SEPTEMBERFood and WineEducational PursuitsMexico Top Beaches

OCTOBERBest of CaliforniaMixed-use Real Estate Idaho

NOVEMBERWinter SportsCoachella Valley/Palm SpringsHoliday Gift Guide

DECEMBERNW GetawaysPhilanthropy: Giving BackExplore Mexico

MAGAZINE

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JANUARY '19 November 15, ‘18 November 22, ‘18FEBRUARY December 14 December 21MARCH January 15, '19 January 22, '19APRIL February 15 February 22MAY March 15 March 22JUNE April 15 April 22JULY May 15 May 22AUGUST June 14 June 21SEPTEMBER July 15 July 22OCTOBER August 15 August 22NOVEMBER September 13 September 20DECEMBER October 15 October 22JANUARY '20 November 15 November 22FEBRUARY December 13 December 20MARCH January 15, '20 January 22, '20

Please Note: “Alaska” as it relates to the airlines may not be used in any advertising without permission and cannot be used as part of a URL. All advertising content is subject to approval by the publisher and Alaska Airlines. We recommend all artwork, images and text be airline- and fl ying-friendly. Advertising simulating editorial content must be identifi ed as ADVERTISEMENT (10-pt. font, uppercase, top-center of ad) and may not mimic editorial layout and fonts.