Magazine Name Analysis

The Kerrang masthead uses a sans-serif style font suggesting its for a younger and more youthful

target audience. The use of an explanation point makes it seem as if it's being shouted or at least

said with enthusiasm giving it a much louder feel. The lines through the letters give them a shattered

effect, this is a reference to how certain high volume and frequencies can shatter glass, another

link back to rock music. The graphical use of splattering and decaying makes the word seem shabby and different, which can identify other

genres represented in Kerrang magazine.

The font used for Q is simple and clear, this makes it seem like a more

sophisticated magazine. Its simplistic design suggests its aimed

for a wide audience and is memorable and striking so readers can easily find it amongst a rack of magazines. The contrast between

the colours helps draw the eye of the reader.

NME is an acronym of ‘New Musical Express’ and it was first publish in 1952. Starting as a newspaper. ‘Express’ relating to the famous newspaper ‘The Daily Express’ is well known

as a newpaper term but can also relate to speed therefore insinuating that the paper is quick with the ‘Music News’. The large bold

font used in this masthead always stands out and adds to the overcrowed and informational cover pages of NME magazine. The outline in

black adds to the boldness and creates a clean and sharp masthead.

‘heat’ magazine is a largely respected magazine based on gossip, fashion and real life stories.

‘heat’ known in relation to the word hot. “Hot” has gained many connotations due to dialogue and slang. “Hot” can now mean good looking or for a person to be handsome now used in the

21st century to describe how a person looks. Also “hot” can be related to the phrase “hot gossip” meaning the latest gossip. This relates to the gossip element that ‘heat’ offers. The ‘heat’

masthead is easily recognisable in the UK due to its individuality and bright attractive colour

scheme. The font used is very bold and bright. Also quite quite feminine – due to the fact women

love gossip and celebrities.

The contrast between the red and white outline helps the masthead stand out. The

3D effect allows the masthead to be effectively masked over picture and make it

seem like it’s truly in front of it which can help it stand out but also be a good

graphical effect that could work well with a more organised front cover layout. This

masthead uses serif style font suggesting its for a older audience. The name of the magazine allows the reader to know what genre of music is going to be included in

the magazine, as ‘the Rolling Stones’ are a rock band.