Magazine Sales Project

You are an account executive for one of the major magazine publishers in the US:

Conde NastMeredithTime Inc.HearstRodale Inc.American Media Inc.Ivy League Magazine Network

Your job is to convince potential advertisers that they can reach their customers by advertising in your publications. Based on readership, choose one of the following brands to pitch:

Kraft Mac & Cheese Audi Q5 Michael Kors Bounty Clif bars Four Seasons Resorts Fidelity Investments AFLAC Five Hour Energy Charmin Jello Bank of America

You must develop a cross-channel (print, digital, tablet, event) package to sell to your client, based on the opportunities best suited to their target market. Deliverables include:

1. Target market profile- show how it correlates with your audience2. Advertising package- should include all publications you deem relevant as well as

cross-channel opportunities3. Spreadsheet- include relevant cost data, CPM, reach, frequency, impressions4. Special opportunities- can you design any creative means of reaching their target?5. Are there any specific scheduling, geographic, editorial elements you think you

should address or include in your proposal?

You will create a PowerPoint presentation and hand in the slide deck for grading. (You will not actually present in class.) Please hand in full page versions of your slides. You should use visuals when appropriate and to make your deck more interesting. Remember, this is a sales pitch. You are trying to convince a client (as well as their ad agency) why they should advertise with you and not your competition. Your proposal should include supporting information that validates your recommendations. It should also be creative and interesting- and your plan should be something that would catch the attention of the target market. Cite all sources.