MAGAZINE & WEB MEDIA KIT 2017

Western Canada’s best

healthy lifestylesmagazine

with 1/4 millionreaders

we are the marketplace Common Ground is the West’s favourite free monthly magazine dedicated to conscious living. Each month 1/4 million unique readers look to us for information on products, services and events that promote a positive, healthy lifestyle.

high impactA magazine with substance, Common Ground is trusted for its content. With our inspiring, thought-provoking editorials, your advertising gets the attention it deserves, from the select audience that you seek. 77% of Common Ground readers retain their copies for future reference. For over three decades Common Ground has been the original social media dedicated to networking people with what is meaningful in their lives.

our commitment to serviceCommon Ground’s staff is dedicated and committed to your success. We will help you develop successful promotional strategies, as well as provide creative services if needed, to produce dynamic, highly effective advertising to promote your product, service or event.

reach1/4 million readers 2

common groundSince 1982, Common Ground has been synonymous with health, wellness, personal growth, empowerment, ecology, social responsibility, and complementary lifestyle choices. The integrity of commitment to people’s well being and the planet is reflected throughout our editorial. Staying authentic has earned Common Ground the trust and loyalty of a quarter million readers.

find us everywhereWith 70,000 copies printed 12 times per year, Common Ground is distributed free in over 2,600 locations. From Vancouver, Victoria and Whistler to Calgary, Edmonton, Saskatoon, Regina, Winnipeg and Toronto, you’ll find us in health food stores, nutrition centres, mass grocery and food stores, yoga studios, fitness centres, wellness clinics, medical centres, restaurants, cafes, bookstores, libraries, community centres, theatres, colleges, universities, and strategic high volume street locations. Our social and multi-media rich website at www.commonground.ca multiplies your ad placement.

trustedindependent media 3

common ground copies per month 70,000reads per copy 3.6total monthly audience 252,000

our readersyour customers 4

demographicsdistribution by gender 65% women 35% menaverage age 41 - women 44 - menprofessionals 76%university degree 57%college diploma 27%non-smokers 98%homeowners 54%households with children 52%average household income $102,500 per annumindividual income range 35K - 55K 21% 56K - 85K 33% 86K - 115K 34% 116K - 150K+ 12%

our readersyour customers 5

interestsreading 98%internet / online 93%music 75%film /video 69%concerts 66%cooking 64%workshops 62%gardening 56%live theatre 45%photography 39%camping 35%opera 26%collecting 25%

dine out 93%

over 5 x week 16%4 - 5 x week 35%2 - 3 x week 32%1 x week 10%

exerciseyoga 74%hiking 53%cycling 48%running 47%dancing 44%gym workouts 43%walking 38%kayaking/paddling 31%swimming 30%skiing 29%martial arts 26%

our readersyour customers 6

food preferences

non-gmo 87%organic 68%vegetarian 56%vegan 22%take out/delivery 20%raw 13%

preferred beverages

juice 73%herb tea 70%coffee 56%purified water 43%non-alcoholic only 55%alcoholic 45% of those wine 72% beer 60% hard liquor 3%

television

cbc 62%city tv 47%cbc newsworld 33%global tv 30%ctv 28%pbs 28%knowledge network 19%a&e 8%all others 3% or lessdo not watch tv 36%

radio

cbc am & fm 52%co-op radio 18%all others 9% or less

7

natural health editorial calendar 2017

DEC. 2016 / JAN. 2017

Optimal winter health

Spring cleaning for body and home

FEBRUARY

Heart and cardio-vascular health

MARCH APRIL

Natural Health Products are not drugs!

Find Common Ground with new customers in 2017

Each month Common Ground magazine features people, products and ideas to inform and inspire our loyal and rapidly growing readership of 250,000. They seek a more joyful, healthy and sustainable life and planet. Now, more than ever, they want to know about your exciting, innovative and health conscious brand, products, services and events. Our readers are your future customers. Together, through Common Ground, we will help you build your business and grow your market share.

It’s a natural connection. Contact us today.

8

natural health editorial calendar 2017

Skin health and sun protection

MAY

Probiotics, digestive enzymes and human microbiome

JUNE JULY / AUGUST

Fitness and nutrition for athletes and weekend warriors

The longevity of natural health products

SEPTEMBER

Back-to-school nutrition for all ages

OCTOBER NOVEMBER

Winter immune system support, naturally

Three Columns

Two Columns

One Column

3/4 Page6.68 x 10.1

1/66.68 x 2.36

1/46.68 x 3.22

1/36.68 x 4.94

1/26.68 x 6.66

2/36.68 x 8.38

1/2 Page4.38 x 10.1

1/124.38 x 1.5

1/84.38 x 2.36

1/64.38 x 3.22

1/44.38 x 4.94

1/34.38 x 6.66

1/4 Page2.08 x 10.1

1/162.08 x 2.36

1/122.08 x 3.22

1/82.08 x 4.94

1/62.08 x 6.66

Full Bleed (trim size) Four Columns

Full Page with Bleed2/3

8.98 x 6.661/2

8.98 x 4.94 Full Page

8.98 x 10.1

actual size / trimmed

9.875 x 11

+ 0.25” bleed

on all sides

keep content inside

safe area 8.98 x 10.1

Overall artwork size including bleed 10.375 x 11.5

Contact us regarding custom sizes and spreads

Cover Page9.875 x 11

2 and 4-Page Spread19.75 x 11

ad sizesadadvertising bigger is better 9

guidelines12

Production Guidelines Two ways to submit your ad: • submit your ad as a “rip-ready” digital file, or• Common Ground can design your ad – contact us for details.“Rip-ready” digital files should be in eps or pdf press format. Production work required on ads, including ads not “rip-ready”, are billable. There is a charge of $80/hr for additional production work.Additional production specifications available upon request, or online atwww.commonground.ca/specs.shtml

Technical RequirementsAll ads must be provided as digital files by email or FTP. Materials received after deadline are considered out of spec, and reproduction on press cannot be guaranteed. Call for complete specification sheet.

ColourFull colour is FREE on all ads.

PositionFor special guaranteed position – add 20%.

Insertions & Flyer DistributionEarly Bird prior to 8 weeks notice. Inserts must be delivered to Common Ground bindery house prior to bindery date. Standard prices based on a 8”x10” insert size. Other sizes subject to our approval. Charge for additional pages and weight apply. Call for prices.

Advertising DeadlineDeadline to book space is the 15th of the month prior to the next edition. If you have missed the deadline, please call the office immediately. We are here to serve you and all reasonable requests will be honoured.

Terms of PaymentPayment is due by Ad Reservation deadline. Interest of 2% per month is charged on unpaid accounts after 30 days. There is a 5% discount for prepayment in full for 12x contract. Accredited agency commission is 15% on 1x rate only when paid by deadline. (No other discounts apply.) Visa and MasterCard are accepted.

Editorial ConsiderationsIt is clearly understood and agreed that advertising and editorial are separate and independent and that no special consideration of any kind shall be part of the advertising sales agreement.

CancellationsRequests for ad cancellation must be received in writing 30 days before Advertising Deadline and require a short-rate payment for the difference between the frequency discount rate and the one time rate for each time the contracted ad was printed. Covers are not cancellable.

Rate Change PolicyThe publisher reserves the right to change the ad rates at any time during the life of the contract with 21 days notice in writing before Advertising Deadline of the issue. All contracts and insertion orders are subject to these changes.

LiabilityThe maximum liability of Common Ground Publishing Corp. in the event of any error is limited to the ad rate space for that issue. Advertisers are liable for the content of their ad, and are responsible for any costs relating to claims made against Common Ground as a result of said advertisement. Common Ground magazine reserves the right to refuse any advertisementor insert.

guidelines13

contactCommon Ground Publishing Corp. 3152 West 8th Avenue Vancouver, BC V6K 2C3 Canada

tel. 604.733.2215 fax 604.733.4415 toll free 1.800.365.8897

Advertising Inquiries joseph@commonground.ca adam@commonground.ca or call 778.908.4482

Editorial editor@commonground.ca

www.commonground.ca

› Effective November 2016

Established 1982. Celebrating 34 years of publishing independent media. Reaching over 1/4 million well-targeted readers monthly.