magazines, in print and on the screen an overview for writers
TRANSCRIPT
Magazines, in print and on the screen
An overview for writers
Who produces magazines in Australia?
• Two main publishers of news stand and custom
• ACP – Australian Women’s Weekly, Woman’s Day, NW, Cleo, Dolly, Top Gear, Good Food, Take 5, TV Week, Gourmet Traveller, Zoo, Rolling Stone, Cosmo
Who produces magazines in Australia?• Pacific Publications
– Feast, Marie Claire, K-Zine, Home Beautiful, New Idea, Famous, In Style, That’s Life, Who, Girlfriend
• Also, many other smaller, independent publishers
Who
What sort of magazines?
• News-stand magazines. Rely on cover price and advertising revenue to make money.
What sort of magazines?
• Custom publishing. Advertising revenue, usually free or available only to club members.
What sort of magazines?
• E-magazines/aps. Cover price to download or subscribe, advertising revenue.
What sort of magazines?
• Newspaper magazines. Melbourne Magazine, Wish, weekend colour magazines.
Custom publishing
• Custom titles, eg Qantas, Coles, Foxtel, Medibank Private, charity groups, health organisations, VW, prestige brands.
Why should magazines matter to you
• Great, inexpensive inspiration and writing tutorials.
• Ideas.• They might pay you for your words.• Enable you to write about your passion.• Opportunities for coverage for your client,
your cause, your CEO.