magdalena wenas - aec2015 perhumas.pdf
TRANSCRIPT
-
"Bringing ASEAN Closer to the
People's Heart and Minds"1
-
KONVENSI NASIONAL PERHUMAS 2014
Jakarta, 24 Februari 2014
Presented by Magdalena Wenas, CPPR, M.Comm
Reputation Specialist
Communication Auditor, Analyst and Strategist
First Asian Master of Communication
Erasmus University Rotterdam
2
-
University of Indonesia, Bachelor Degree in
Psychology
Erasmus University, Rotterdam, Master Degree, First
Asian Master of Corporate Communication
President PR Society Of Indonesia
Magdalena Magdalena Magdalena Magdalena Wenas,CPPR,M.CommWenas,CPPR,M.CommWenas,CPPR,M.CommWenas,CPPR,M.Comm
President PR Society Of Indonesia
CEO & Founder M-PR Cons Indonesia, Reputation
Specialist
Founder Strategic Reputation Management Center
Indonesia
3
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
Strategic Communication Consultant for KPK (KomisiPemberantasan Korupsi) - BPK RI (Badan PemeriksaKeuangan RI) BPKP RI (Badan Pengawasan Keuangandan Pembangunan & World Bank
Member of The Global Alliance for Public Relations and Communication Management
Magdalena Magdalena Magdalena Magdalena Wenas,CPPR,M.CommWenas,CPPR,M.CommWenas,CPPR,M.CommWenas,CPPR,M.Comm
Communication Management
Member of AMIC Asian Mass Communication and Research
Chairperson, Centre for Strategic Communications and Reputation Management
Chairperson, Excellence PR Management and Good Corporate Governance
4
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
Head of Public Service Committee, Integrated
Marketing Studies
Lecturer at Universitas Indonesia and Universitas
Pelita Harapan
Former Country Coordinator IPRA - International PR
Magdalena Magdalena Magdalena Magdalena Wenas,CPPR,M.CommWenas,CPPR,M.CommWenas,CPPR,M.CommWenas,CPPR,M.Comm
Former Country Coordinator IPRA - International PR
Association and IABC - International Association for
Business Communicators
Former Secretary General of Perhumas
Perhimpunan Hubungan Masyarakat Indonesia and
APRRI - Asosiasi Perusahaan PR Indonesia
5
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
How Communicators Can
Influence ASEAN Economic Influence ASEAN Economic
Community 2015
6
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
WHAT WILL HAPPEN @ ASEAN
ECONOMIC COMMUNITY 2015
A Transformation of A Transformation of
ASEAN Political Security Community
ASEAN Economic Community
ASEAN Socio-Cultural Community
7
-
ASEAN WILL TRANSFORM INTO A
REGION WITH FREE MOVEMENT OF
GOODS-SERVICES-INVESTMENT-GOODS-SERVICES-INVESTMENT-
SKILLED LABOR AND FREE FLOW OF
CAPITAL
8
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
HOW COULD WE COMMUNICATORS
INFLUENCE THE TRANSFORMATION?INFLUENCE THE TRANSFORMATION?
9
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
ANSWER:
AS COMMUNICATORS WE HAVE TO AS COMMUNICATORS WE HAVE TO
TRANSFORM OURSELVES FIRST
10
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
HOW?
1) Change Our Mindset With A Clear 1) Change Our Mindset With A Clear
Behavior Change
11
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
12
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
UNDERSTAND THE MATTER
13
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
UNDERSTAND THE MATTER
Skilled, Competent and Sensitive Communicators
*) Communication and Persuasion Concept & Strategies
*) Communication and Public Relations Management
*) Research and Forecasting*) Research and Forecasting
*) Relationship Building Management
*) Societal AEC 2015 Trends
*) Ethical Issues
*) Litigation PR
*) Multicultural and Global Issues
*) Marketing and Financial Knowledge
14
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
2) Change Our Mindset With A
Broad Balance Platform For A Broad Balance Platform For A
Strategic Breakthrough
15
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
16
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
17
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
18
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
COMMUNICATION MANAGEMENT
19
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
3) Strategic Alignment with the
Power of Communication Power of Communication
20
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
THE POWER OF COMMUNICATION
21
-
22
-
Communicators to a greater degree
than before need to have a strategy
embed in their technical and
programmatic activities in context of programmatic activities in context of
research, strategic planning and the
overall country and ASEAN branding
- including:
23
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
*)receiving training in the strategy
process
*) education in research and
communication communication
audit, monitoring, counsel and advice
*) adopting a reflective approach
towards communications practice and
its contribution in the 21st century
24
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
25
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
THPOWER OF NETWORK OF THPOWER OF NETWORK OF
COMMUNICATION MANAGEMENT COMMUNICATION MANAGEMENT
26
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
4) Manage Belief And Values of The
ASEAN Spirit - Manage Perception
Management Management
27
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
MANAGING BELIEF AND VALUES
IS PERCEPTION MANAGEMENT
ACE 2015
Community
Expectation/
Perception
ACE 2015
Objectives
28
-
MANAGE BELIEF AND VALUES
CLEAR WITH PERCEPTION OF THE
ASEAN SPIRIT
COMPETENT COMMUNICATORS
FAIR COMPETETION
SOUND CORDINATION
29
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
AEC 2015 COMMUNICATIONAEC 2015 COMMUNICATION
MANAGEMENTMANAGEMENT
FORMER
Messages
Static
Saying
Look & Feel
Posing
FUTURE
Conversations
Dynamic
Doing
Experience
Authenticity
About:
Transactions
Branding
Campaigning
About:
Relationships
Bonding
Committing
Posing
Simplicity
Touch points
Audience
Authenticity
Complexity
Engagements
Community
30
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
-
The Long Tail Impact of The Long Tail Impact of
Communication Communication Management Management
31
-
32
-
Thank YouMagdalena Wenas, CPPR,M.Comm - Reputation
Specialist
Communication Auditor, Analyst and StrategistCommunication Auditor, Analyst and Strategist
Phone. 021 71631177-7631199
Fax. 74701880
Hp.0813 1104 2630 0878787 6565 5 08212121 0707
Email: [email protected]
33
-
TERIMA KASIH
34