magento business intelligence post-holiday webinar

© 2016 Magento, Inc. Page | 1

Analyzing Your Holiday Season


Executive Overview

1. Holiday Trends2. Finding your “Holiday Season”3. How sensitive is your business to the holiday season4. What is the value of your holiday customers5. What was the cost of acquiring these customers


An overview of the 2016 Holiday Benchmark

Holiday Trends


Benchmark Overview

1. https://rjmetrics.com/resources/reports/the-ecommerce-holiday-customer-benchmark/

https://rjmetrics.com/resources/reports/the-ecommerce-holiday-customer-benchmark/




Key Takeaways


Finding Your Holiday Season


EOY isn’t always the “Holiday Season”


Identifying your “Holiday Season”


How Holiday Sensitive is Your Business?


Percent of annual sales acquired during holidays


Percent of new customers acquired during holidays


The Value of a Holiday Customer


AOV and LTV

Average Order Value Customer Lifetime Value


Repeat Order Probability


How did your Business Acquire Holiday Sales


Marketing Costs

Cost of Acquiring a Customer

• Marketing Data• Facebook Integration• AdWords Integration


Coupon Analysis

Coupon % Analysis Library• Coupon Code Analysis • Instructions for creating 16 reports

• Usage Rates• Discount amounts• Repeat Order Probability• LTV


Next Steps for your Analyses

1. The holidays affect every business differently2. Suggested Analyses

1. Finding your Holiday2. Holiday Sensitivity3. Customer Value4. Acquisition Costs

3. Need a hand?1. [email protected]. Professional Services

mailto:[email protected]


Questions?

magento business intelligence post-holiday webinar

Data & Analytics