maggie jensen securian financial cindy haas ryder system mike trask bally technologies ibrey woodall...
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![Page 1: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/1.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
CommunicatorsOnline Newsroom Practices
with
Bally Technologies,
Ryder System, Inc. and
Securian Financial Group
February 28, 2012
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
![Page 2: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/2.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
http://newsroom.ryder.com
![Page 3: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/3.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
http://www.securiannews.com
![Page 4: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/4.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
http://news.ballytech.com
![Page 5: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/5.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
Communicators Online Newsroom Practices Survey
http://www.bulldogreporter.com/2011-communicators-online-newsroom-practices-survey
![Page 6: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/6.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
What best describes your role in public relations?
![Page 7: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/7.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
Does your organization currently have an online newsroom?
When do you foresee adding an online newsroom?
![Page 8: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/8.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
What is the biggest challenge faced with an online newsroom?
![Page 9: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/9.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
How many hours per week do you personally devote to managing your online newsroom?
How many staff members on your corporate communications team update content within your online newsroom?
![Page 10: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/10.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
How often do you update your online newsroom?
![Page 11: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/11.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
Which audiences do you target with your online newsroom?
![Page 12: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/12.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
Which content types are accessible in your online newsroom?
![Page 13: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/13.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
Which content types are accessed most frequently?
![Page 14: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/14.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
Do press releases automatically post?
How many years of press release archives?
![Page 15: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/15.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
Which content types are password protected?
![Page 16: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/16.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
Which features are available in your online newsroom?
![Page 17: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/17.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
Does your online newsroom contain a dark site?
![Page 18: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/18.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
How much traffic received per month?
![Page 19: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/19.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
How much do you spend annually on your online newsroom?
![Page 20: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices](https://reader030.vdocument.in/reader030/viewer/2022020800/56649dea5503460f94ae5ca4/html5/thumbnails/20.jpg)
Maggie JensenSecurian Financial
Cindy HaasRyder System
Mike TraskBally Technologies
Ibrey WoodallBusiness Wire
Q&AIbrey WoodallVP Web Communications ServicesBusiness [email protected] ext. 248Twitter: IbreyWoodall
http://www.bulldogreporter.com/2011-communicators-online-newsroom-practices-survey
http://newsroom.ryder.com/
http://www.securiannews.com/
http://news.ballytech.com/