maggi_finalmine

8/8/2019 MAGGI_FINALmine

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ChingsProducts


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Smith n JonesManufactured by Capital foods


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Smith n Jones Products


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Ho rlicks f oo dles

Manufactured by Glax oSm ithKline

(G S K)


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Knorr Soupy NoodlesKnorr Soupy Noodles, for the first time in India bringstogether the fun of noodles with the health and goodness of soups . It is loved by the kids and provides mothers a tastyhealthy afternoon snacking option for their children . It comeswith 100% real vegetables and carries the Healthy Choice'Stamp . It is currently available in three variants: Mast Masala,Tomato Chatpata and Chinese chow .Key facts:Knorr in India is generic to soups .Knorr is the largest soup brand in India and has a lion s shareof the soup market in India 70%AllKnorr products have no added preservatives and are ahealthy choice option .


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Knorr Products


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Top Ramen Noodles

Core Value-Quality policy:W e continuously strive to meet customer

expectations and trust by providing affordableproducts of good taste and convenience withoutcompromising on quality .

Corporate philosophy:

Syoku Soku Se Hei Food is the mother of peaceB in Ken Ken Syoku Intelligent eating for beauty

and healthSyoku So I Sei Creation of foods to serve society


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Top Ramen Noodles


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MAGGI

In Switzerla n d in 1863, Julius Michael Joha nn esMaggi developed a formula to bri n g added taste tomeals. This marked the begi nn in g of the Maggibra n d a n d its li n es of co n ve n ien t food products.In 1882, the Swiss Public Welfare Societycommissio n ed Maggi to create a vegetable foodproduct that would be quick to prepare a n d easy todigest to help with the problem of wome n havi n g lesstime to prepare meals as more a n d more workedoutside the home. The results two i n sta n t peasoups a n d a n in sta n t bea n soup were a huge

success. By the tur n

of the cen

tury, Maggi &Compa n y was produci n g n ot o n ly powdered soups,but also bouillo n cubes, sauces a n d flavori n gs. Maggimerged with Nestl i n 1947. Maggi has bee n offeri n g high quality a n d inn ovative products ever sin ce.


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N ational Trends in Instant N oodlesDemands


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0

200

400

600

800

1000

1200

2008 2009 2010

760

988

1200

M a k S z

M ARKE T SIZE OF IN STA N T N OODLES


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MARKE T SHARE


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COMPE TITION IN IN STA N T N OODLE MARKE T


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LEGA CY OF LEGE N D

In 1982 N ESTLE came to Indian M ar etwith an A lien P roduct called MAGGI.

W ith the launch of MAGGI noodles, N ILcreated an entry in to new food category

IN STA N T N OODLES .

Initially company targeted wor ingwomen .


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N IL sMARKE T RE SEAR CH

However this approach failed .

To get root of the problem NIL conducted aresearch .

W hich revealed that it was children howli ed the test of MAGGI noodle .

A fter then N IL shifted its focused & targetedchildren & their mothers .


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PR ODUCT DEVE LOPME N TLIFECYCLE


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PR ODUCT RA N GE


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SURVE YQ W hat is the brand that comes to your mind when you hear the word noodles? W hy?

M aggi Chinese Noodels Other Brands li e Knorr, Ching s etc

Q W ith what products would you associate the brand M aggi? Ketchup Noodles Soup M asala

Q A t your home who prefers to eat M aggi noodles over traditional food .

Children Youngsters A dults Others (specify)

Q How regularly you eat M aggi in a month and In which si e of pac .

1 2 (50, 100, 200, 400) 2 4 (50, 100, 200, 400)

4 5 (50, 100, 200, 400) 5 & M ore (50, 100, 200, 400)

0

10

20

30

40

50

maggi chinesenoodles

otherbrands

0

20

40

60

ketchup noodles soup masala

0 20 40

childre n you

ngsres

adultsspecify

0

5

10

15

20

1

Chart Title

1--2 2--4 4-- 5 5 a n d more


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Q W hich M aggi products in noodles category do you regularly buy O R prefer to buy?

M aggi masala M aggi vegetable atta noodles

M

aggi dal atta noodles M aggi rice noodles mania M aggi M ulti grain noodles

0

5

10

15

0

5

30

35

40

Maggi masala maggi vegetable attanoodles

maggi dal attanoodles

maggi rice noodlesmania

maggi multi grainnoodles


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Q On a scale of 1 to 5 rate M aggi on the followingparameters(1- Very P oor, 2- P oor, 3- O , 4- G ood, 5- Very G ood)

Taste ____________ Variety/Flavors ____________ Hygiene/ P urity ____________ A vailability ____________ Value for money ____________ Time to prepare ____________

taste variety hygiene availability value for money time to prepare

Series1 4.2 2 .5 3 .4 4 .6 4 .3 4 .1

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5


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Q R ate the categories from 1 to 4 rate which M aggi should loo in order of your importance:

M anchurian noodles ____________ Ha a Noodles____________

Indian traditional brea fast ( Idli, Uppma) ____________ Noodles of Indian tastes (e . g. Haidrabadi) ____________

Q R ate the following products (1-very poor, 2-poor, 3-o , 4-good, 5-very good)Categoties M aggi

N oodles

Knorr SoupyN oodles

Horlic sFoodles

Smith andJones

Ching s ChineseN oodles

Top R amen

Your P referenceValue formoney

Taste

A vailability

64%

24%

8%

4%

manchurian noodles hakka noodles

Upmma/ Idli Haidrabadi rice


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maggi noodles knorr soupy noodles horlicks foodles smith and jones chings chineesenoodles

top ramen

4.2 3.7 3.2 2.4 3.1

2.1

4.54.1

3.53.4

3.2

3.5

3.6

3.5

3.23.1 2.4 3.2

4.6

4.1

3.1

2.4 3.14.2

preference value for money taste availability


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Q How do you perceive M aggi products? G ood for health Jun food R eady to eat Tasty/ Fun Eating

7%

11%

64%

18%

g f r alt j k f r a y t at tasty / F ati g


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SUGGE STION S

Should open exclusive MAGGI outlets .

Move flavors in MasalaImprove Quality of MasalaImproved PackagingIncrease the quantity contained in asingle packImprove Hygiene

42

8 yes

no


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