magic logix digital snack - october 2013. social media microsites and marketing automation
DESCRIPTION
http://www.MagicLogix.com Social Media is an integral part of your marketing campaign. However, it's not just about posting, tweeting and sharing - it's about creating an interactive experience for your fanbase. A brand advocate and a lifelong fan is a million times better than someone who is just considered a "customer."The creation of a microsite within your social channels and the integration of marketing automation tools allows you to build a lasting relationship that retains a positive relationship with your customers for life.TRANSCRIPT
TheIntersectionof Creativity +Technology
Magic Logix • 3234 Commander Drive • Carrollton, Texas 75006 • Office: 214-694-2162 • www.magiclogix.com
Magic Logix • 3234 Commander Drive • Carrollton, Texas 75006 • Office: 214-694-2162 • www.magiclogix.com
Social Media Marketing Trends
+ Investment in Social Media will become a necessity, not a luxury
+ Google+ will become a major factor
+ Image-centric networks will see huge success
+ LinkedIn set to be a huge player for B2B growth
Magic Logix • 3234 Commander Drive • Carrollton, Texas 75006 • Office: 214-694-2162 • www.magiclogix.com
Starbucks
+ Starbucks lets you buy coffee for a friend via Facebook and Twitter
Magic Logix • 3234 Commander Drive • Carrollton, Texas 75006 • Office: 214-694-2162 • www.magiclogix.com
Microsites
Also called a minisite, that has a separate URL than its home page and is used to provide information about and/or promote something that is related to the home page. For example, a museum's Web site may have a link to a microsite with information about a special exhibition the museum is running, or a computer manufacturer may create a microsite to give the user information about a new product design. Microsites often are temporary Web sites that are removed from Web servers once the promotion is over or the information is no longer relevant.
Magic Logix • 3234 Commander Drive • Carrollton, Texas 75006 • Office: 214-694-2162 • www.magiclogix.com
Examples
Magic Logix • 3234 Commander Drive • Carrollton, Texas 75006 • Office: 214-694-2162 • www.magiclogix.com
How Marketing Automation Works
Magic Logix • 3234 Commander Drive • Carrollton, Texas 75006 • Office: 214-694-2162 • www.magiclogix.com
Social Media with Marketing Automation Goals
+ Generate More Prospects from your social audience
+ Qualify Better Leads by adding social media engagement to your scoring principles
+ Drive Informed Conversations that resonate with your audience
Magic Logix • 3234 Commander Drive • Carrollton, Texas 75006 • Office: 214-694-2162 • www.magiclogix.com
Magic Logix – Who We Are
+ Full Service Digital Agency
+ Web Design
+ Web Development
+ Social Media
+ Search Engine Optimization
+ Digital Marketing Campaign Fulfillment
Magic Logix • 3234 Commander Drive • Carrollton, Texas 75006 • Office: 214-694-2162 • www.magiclogix.com
Magic Logix • 3234 Commander Drive • Carrollton, Texas 75006 • Office: 214-694-2162 • www.magiclogix.com
Magic Logix • 3234 Commander Drive • Carrollton, Texas 75006 • Office: 214-694-2162 • www.magiclogix.com
Magic Logix • 3234 Commander Drive • Carrollton, Texas 75006 • Office: 214-694-2162 • www.magiclogix.com