magic of maps · 2016-12-04 · piraijat ovat etelä-amerikan joissa eläviä kaikkiruokaisia...
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MAGIC OF MAPS
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Name Pekka Karvonen / Qumos Oy
Competenses SW Design – Server Design – Project Management
Career Altim Control – UPM-Kymmene – Tieto - Nokia
Name Ville Huitti / VMH-Data
Competenses IT Mgmt – Service Mgmt – Project Mgmt
Career Jertec – Valmet Automotive - Metso – Tieto
120k€ 60k€60k€
PK VH Inv.
40% 40% 20%
New company Map Leaflet Oy - shareholders
Investor(s) will get20% share from the newMap Leaflet company
What are the attractions?How to find places?
What is happening here?How can I find my friends?
Map Data
ZOOS AMUSEMEN T PARKS FESTIVALS
1500 1000 10 000/year
Visitors / year 700 million 500 million 0.5 million
Revenue / year $10 billion $35 billion $1 billion
(source: WAZA) (source: IAAPA)
FREE FREEads, limited functionality
2€ / map / yearfull functionality
Focus! This is where the”real” money comes...
-1000
0
1000
2000
3000
4000
5000
6000
7000
3Q2015 4Q2015 1Q2016 2Q2016 3Q2016 4Q2016 1Q2017 2Q2017 3Q2017 4Q2017
Cumulative sales Cumulative profit
BEP
Assumptions
10 attractions by end of 2016
90 attractions by end of 2017
Average 1,5 million annual visitors / attraction
20% of visitors use Map Leflet
20% of users buy 2€ map
Ad income $1 / 1000 impressions
5 ad impressions / user
Visits divided per quartal: 1Q/10%, 2Q/40%, 3Q/40%, 4Q/10%
2015 2016 2017k€
EMEA launch
Americas, APAC launch
Cumulativecosts