Magic Quadrant for Business Process Analysis Tools

Gartner RAS Core Research Note G00174515, David Norton, Mike Blechar, Teresa Jones, 22 February 2010

Business process analysis tools continue to grow in importance as business managers, process architects and process analysts seek to better understand, streamline and automate their business processes and communicate their needs to IT professionals.

WHAT YOU NEED TO KNOWBusiness process analysis (BPA) tools are intended primarily for use by:

• Businessarchitects,whorequirerobustsolutionsalignedwithenterprisearchitecture

• Businessprocess(BP)architects,whoredesignBPsataconceptuallevel,regardlessofwhethertherewouldbeabusinessprocessmanagementsuite(BPMS)implementation

• BPanalysts,whoredesignprocessesatamoredetailedlevel,oftenusingaBPMS

BPanalystsarealsoresponsibleforcoordinatingtheimplementationofthenewprocessesaspartofBPMprojects,ITdevelopmentprojectsandpackagepurchaseacquisitions.Althoughtheserolesareincreasinglybeingperformedbystaffinend-userbusinessunits,manyorganizationsstillexpectITarchitectsandanalyststoperformtheseroles.Aswiththe2008BPAtoolMagicQuadrant,in2009wecontinuedtofocusonBParchitectsandanalystsastheprototypicalbuyersofBPAtools.

BPAtoolsalsocanbeusedbyotherrolesintheorganization(forexample,lines-of-businessowners,departmentalheadsandoperationsstaff).Thisispartofthegrowinguseof“BPAforthemasses,”embeddingBPAintotheeverydayorganization.Weseethistrendwithincreaseduseofautomatedandnonautomated“as-is”processdiscoveryandcloud-basedmodelingtoimprovecommunicationandcollaboration.Technical,solutionandinformationarchitectsincreasinglyfindvalueinBPAformodelingandsimulatingservicesandcapabilities,increasinglyseekingtobetterunderstandhowBPsrelatetoandaredesignedandimplementedinservice-orientedarchitectures(SOAs).

Organizationsarealsoshowingincreasedinterestinhavingbetterintegrationacrossrolesthroughtheuseofintegratedorbest-of-breedsuitesoftoolsthatsupportmodelingforBP,object-orientedanddata/databaseanalysisanddesign,aswellasrequirementsmanagement.Forexample,asabestpractice,organizationsaredefiningBPs,eventsandworkflowsinBPAtools,andarebringingthisinformationintoITmodelingtoolsandBPMSs,wheremore-detailedsoftwareanddataserviceanalyses,designanddevelopmentoccurs.

2TheBPAtoolmarketsitsbetweentheenterprise architecture tool market and the BPMStoolmarket;notsurprisingly,manyBPA tools are sold into these markets formodelerswiththesefocusareas.Forexample,differentBPAtoolselectionteamswant:

• Atoolwithanarchitecturalfocus,includingsupportformodelsrelatedtoorganizational,stakeholderandstrategyissues.

• AsolutionthatsupportstheintegrationofBPmodelswithprocessassembly,workfloworchestrationandoptimizationtechnologies.

• AtoolthatsupportstheintegrationofbusinessprocessesandITmodelingtoolsto facilitate application development and packagepurchases.

BPA tools are key components of BP improvement initiatives, and the discipline ofBPM.BPAtoolsareusedbybusinessanalysts and architects to construct BP models.ProcessmodelingisakeyBPMtechnologywhenusedinaBPMS(modelsareinsyncwiththeimplementation–thatis,theBPMmodelartifactsshouldalwaysreflectwhat’sbeingexecuted).Inthiscapacity, BPA tools complement BPMS toolsbyenablingdeeper,multilevelmodeling(conceptual,logicalandphysicalingreaterdetail,includingrelationshipmapping)thanthemodelingcomponentofaBPMS.WhenusedinconjunctionwithaBPMS,theBPAtoolcanbeanintegratedcomponentofasingle-vendorBPMS,oritcanbeabest-of-breedBPAtoolthatbridgesintoabest-of-breedBPMS.Linkagetotheworkflowassembly,orchestrationenginesandbusinessactivitymonitoring(BAM)toolsisdrivingBPAintothemainstreamforBPimprovementinitiatives.BAMallowsreal-timeornear-real-timedatatobeoverlaidontotheBPAmodels,providingarichkeyperformanceindicator(KPI)andprocessdashboard.UnderstandingcomplexBPsisasignificantchallenge.Theassistanceofatoolwithvisualizationandotherfeatures–suchassimulationandactivity-basedcosting(ABC)–helpsoptimizeBPsandrealizeBPMcostandtimesavings.

Becausethefunctionalityofbest-of-breedBPAtoolsandBPMSmodelingtoolsoverlapssomuch,bothtypesofproductsareincludedinthisMagicQuadrantandmustbeevaluatedinthecontextofaBPAusescenario,asdescribedinthisresearch.BeyondthescopeofthisMagicQuadrantaretheissuesrelatedtothedegreeofintegrationamongtoolsinaBPMSandhowtheysharenotonlymodels,butalltypesofmetadata.

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Figure1.MagicQuadrantforBusinessProcessAnalysisTools

challengers leaders

niche players visionaries

completeness of vision

abili

ty to

exe

cute

As of February 2010

Lombardi Nimbus

Casewise Salamander Technologies

iGrafx

Microsoft

Metastorm Mega

IDS Scheer IBM

QPR Software Tibco Software BusinessGenetics

Sparx Systems

Savvion

Source: Gartner (February 2010)

3What has been the growth rate for the BPA tool market during the past three to four years?

BasedonGartnerestimates,themarketrevenuehasgrownconsistently,anaverageof10%to15%duringthepastseveralyears.GartnerBPAmarketestimatesfornew-productlicenseandmaintenancerevenuein2008were$415million,andthisgrewtoanestimated$420millionin2009,aslowergrowthcomparedtopreviousyears,butexpectedgiventhefinancialclimatein2009.

Alargefollow-onmarketalsoexistsforconsultingandservicesinimplementingthesetoolsandthemethodstousethem.WhencalculatingBPAmarketrevenue,wedidnotincludeconsultingorservicerevenue.Formanyvendors,thisadd-onconsultingandservicerevenuesignificantlyexceedssoftwarerevenue.Also,BPAtoolvendorsincreasinglyareaddingcomplementarysoftwareproductsintheareasofgovernance,riskandcompliance(GRC),aswellasmore-purchasablecontentintermsofprebuiltmodelsdeliveredintheirBPAtools.

What is the projected growth rate for the BPA tool market during the next few years?

ExpandingthedemandforBPAtoolsshouldresultinatleasta10%compoundannualgrowthrateinmarketrevenuethrough2010.WeexpectthatthenumberofBPAuserswillgrowatasignificantlyfasterratethanBPAmarketrevenueasthecostperseatdecreasesandasdemandforlow-costcloud-basedtoolstosupportthemore-casualuseraspartofa“BPAforthemasses”scenarioincreases.ThiswillcreategreateropportunitiesforsellingincreasedBPAconsultingservicesandwillopenupmorecross-productmarketingtovendorswithmultipletoolofferingsaspartoftheirBPMSs.

Do you expect the BPA market to disappear at some point because of vendor consolidations and the emergence of BPMSs? If so, then when do you expect this to happen?

WedonotseetheBPAmarketdisappearing,eveninthelongterm(thatis,throughatleast2015).Aswithanymaturemarket,consolidationcontinuestobeafactor.Buildingonpreviousyears(theacquisitionofProformabyMetastormandTelelogicbyIBM),2009sawIBMacquireLombardi,ProgressSoftwareacquireSavvionandSoftwareAGacquireIDSScheer.

ThestabilityofBPAtoolvendorsisnotbasedonlyonproductsales.MostBPAvendorshaveacomplementarysetofconsultingserviceofferingsinsuchareasasBPmethodsanddisciplinesthatcangeneraterevenueatfivetimestheBPAtoolrevenuerate;therefore,thestabilityoftheBPAtoolmarket–includingsmallerspecialty/nicheBPAvendors–isgreaterthanmayappearatfirstglance.

TheBPAtoolmarketwillcontinuetoattractnewplayers,especiallyBPM/BPMSvendorsextendingtheirtoolstoprovidegreaterBPAcapabilities,andothervendors,suchasthoseintheobject-orientedanalysisanddesignanddatamodeling/databasedesignmarkets,extendingtheirtoolstosupportBPA.BecauseBPMSsincludeBPAtechnologyasakeycomponent,manyorganizationswillimplementanintegratedsingle-vendorsolutionfromtheirstrategicpartnersduringthelongterm.Currently,however,

theBPAtoolmarketleadershipisdominatedbybest-of-breedtechnologies.Therefore,opportunitieswillcontinueforspecialty–generallyniche–BPAvendorstoflourish(seethevendorslistedintheHonorableMentionsection).

Anotherinterestingandrelateddynamicisthattheenterprisearchitecturetoolmarketisextendingincreasinglydownintothe level of solution architecture, beyond the future enterprise technologyarchitectureandintoenterprisedata,applicationand(especially)businessarchitectures.Therefore,manyleadingBPA tool vendors, especially those that also have enterprise architecturetoolofferings,canbeexpectedtogrowtheirBPAbusiness“up”intothelevelofsolutionarchitectureaspartofbroadermodelingsuites.

Atthesametime,weexpectconsolidationinanovercrowdedmarket.Manysmallplayers,especiallythosecominglatetothemarketorfailingtoaddressalliancepartnershipsanddistributionchannels,willbebought,falltonichestatusorslowlydisappear.However,theoverallBPAtooladoptionratewillaccelerateasmainstreamorganizationsbecomemoreinvolvedwithBPmodelingtosupportSOAsandaddresscomplianceissueswithmodelsbasedongovernmentmandates,andbuyandimplementthenextgenerationofmodel-drivenapplicationpackagesbasedonBPmodelsandprebuiltservice-orientedsoftwareandcontent.

MAGIC QUADRANT

Market OverviewBuyers’focushasbecomemorecomplex.AlthoughwestillweighttheselectioncriteriaforthisBPAtoolMagicQuadrantinfavorofvendorswithtoolswhosefootprintbestsupportsbusinessarchitects,BParchitectsandBPanalysts,werecognizethat BPA tool purchases may be intended to solve the needs of amorediverseuserbase.Theseareasofbuyerfocusarenotintended to be descriptions of job positions; they merely reflect howorganizationsprioritizewhowillusetheBPAtoolsand,byextension,howthetoolswillbeused.Thatis,ifenterprisebusinessarchitectsaretheprimetargetusersofthetools,thentheirmethodsandthefunctionsandfeaturestheyneedwillbedifferentfromotherusersoftheBPAtool,suchasBPanalystsworkingonBPautomationprojectsusingaBPMS.BPAtoolscansupportawidespectrumofrolesthathavevaryingdegreesofbusinessandtechnicalexpertise.Certaintoolsmeetspecificneedsbetterthanothers,soitisimportanttoprioritizewhowillusethetoolandtounderstandthemethodsandfunctionalrequirementsoftoolusetochoosethemostappropriateproductduringtheselectionprocess.

Organizations should not consider vendor placement in this BPA tools Magic Quadrant as automatically reflecting which tools will best match their organizational needs. In some cases, a niche player or a tool mentioned in the Honorable Mention section of this research may be the best fit.

Inthecompanionresearch“UnderstandingVendorPlacementintheBPAToolsMagicQuadrant,”weexploretheissueofwhichvendorsandproductsbestmeetusers’differingneedsandhowBPAsolutionsarecomparedandcontrastedwithoneanother.

4Honorable Mention

SomevendorsdonotcleanlyfallwithintheBPAmarketcategoriesordon’tmeetthecriteriafortheMagicQuadrant,butareworthyofmentioning.Herearefourproductsthatyoumaybeinterestedin:

Global Enterprise Managers

GlobalEnterpriseManagers’GEMWorXFlowModelerextendsVisio’smodelingcapabilitieswithmoresupportforbusinessmodelers.Visiouserscanorganizetheirprocessdiagramshierarchically,linkedtoeachother(andtoprocess-relatedresources),Web-publishedandnavigatedinabrowser.GEMWorX’sdata-drivenfunctionalityincludesnewtoolsthatarrivedwithversion5.1,andalightweightlearningmanagementsystemthattransformsFlowModeler/Visiodiagramsintoe-learningassets.FlowModelerispartoftheGEMWorXSuiteofintegratedBPanalysisande-learningtools.Itisrepository-based,includessupportforversioningandteamsharingofmodelinformation(integrationwithMicrosoftOfficeandSharePoint),andMonteCarlosimulation(withanimation)forABC.Userscanadd custom attributes and data elements to process shapes, automaticallyapplyserialnumberingtoworkflows,andgenerateeither preformatted or custom reports for comparison, analysis andupdating.TheWorkflowExplorerprovidesflexiblesearchcapabilitiestoVisiouserswhomaintainandupdateprocessdiagrams,andalsotoe-users,whoviewthemodelinabrowser.

GEMWorXisfocusedonhuman-drivenprocesses,soitemphasizessimplicityandclarityforthe(Visio)modelerandthe(Web-based)enduser.Organizationsthatmustproduceend-userlearningmaterialsincoordinationwithmodel-basednewdevelopment,packageacquisitionandBPimprovementprojects–includingbylargeexternalserviceproviders(consulting)andERP(applicationpackage)vendors–willfindGEMWorXworthconsidering,aswillthoseexpectinghighlevelsofpersonnelturnoverrequiringtrainingofnewemployees.NewpricingforGEMWorXv.5.1beginswithasingle-userVisioProductivityeditionat$895.However,mostpurchaseswillinvolveeithertheGEMWorXCompanyTeameditionorthesmallerProjectTeamedition.ACompanyTeam,with10FlowModelerseatsand20concurrente-userlogins,ispricedfrom$16,000foranannualsubscriptionto$36,000foraperpetuallicense.TheProjectTeamincludesthreeusers(maximumoffive)for$8,495.AdditionalFlowModelerusersare$700perseat,andblocksofconcurrente-userloginsarenominallypriced.

Orbus Software

Foundedin2004,OrbusSoftwaremarketsarepository-basedmodelingtool,iServer,whichusesMicrosoftVisioasitsprimaryuserinterface.Theshapesoneachdiagrambecomerepositoryobjects(buildingblocks),andiServermanagestherelationshipsamongthoseobjects.iServerhasmanycapabilitiessimilartootherpopularrepository-basedBPAtools,suchasthosefromCasewiseandIDSScheer’sARISbutwiththeadvantageofbeinglessexpensiveandeasiertouse.iServercomeswithcompanionproducts,PublisherandPortal,whichprovidebrowseraccesstotherepository.

OrbusSoftwareisarecommendedpartnerofMicrosoftwhenthereisafocusonVisiomodelingusingtheBusinessProcessModelingNotation(BPMN)standard.OnekeydistinguishingfeaturebetweeniServerandotherBPAtoolsisiServer’sdepthofMicrosoftOfficeintegration–forexample,thetraceabilitytoandinterrogationofindividualcomponentsinMicrosoftWorddocuments(suchasKPIs,requirements,workinstructionsandriskprofiles).Orbus’siServerDataExchangeproductcontainsanExcelimport/exportinterfaceforeditingmetadataandrelationshipsoffline.AlthoughiServercompeteshead-onwithotherBPAtools,italsocanbeusedinacomplementarymanner,withdatainterchangepossiblebetweeniServerandanyothermodelingtoolanddatasources.iServeralsointerfaceswithMicrosoftSharePointfordocumentsynchronization,ProModelProcessSimulatorforprocesssimulationandK2’sblackpearlforworkflowandprocessautomation.

iServersupportsanyindustrystandardorcustomframework,suchasZachman,andalsoprovidesout-of-the-boxsolutionsforTheOpenGroupArchitectureFramework(TOGAF9)andtheInformationTechnologyInfrastructureLibrary(ITIL)v.3.iServeralsocomeswithstrongtechnicalfeatures,suchasbeingableto“baseline”andcomparedifferentstructures,modelsanddocumentsacrossviews,timelinesandscenarios,aswellasbeingabletosetdeadlinesfordocument“packages”forgivenreleasedatesandsets.TobeincludedinthenextMagicQuadrant,OrbusSoftwaremustgrowitsrevenuesignificantly.However,thenumberofVisiousersissubstantial,andthereissignificantroomforOrbustogrowthebusinesswithawell-executedmarketingplantargetingthem.

Ultimus

TheUltimusBPAtool,ProcessDesigner,focusesonBParchitects,analystsandBPMSmodelerslookingtomodel,automate,manageandoptimizeBPs.Theproductincludesstrongsimulation,dashboardingandABC,andcomeswithmanypeople-centricfeatures.UltimushasacomplementaryBAMtool–theUltimusiBAMSuite–whichcapturesanddisplaysKPIsfromliveprocessdataandthird-partyapplications,andsupports“deepdive”analytics.UsingtheUltimusiBAMSuite,whichleveragestheUltimusAdaptiveDiscoverytechnology,inconjunctionwithProcessDesigner,completeroundtripoptimizationofprocessesisenabled,makingitpossibletodynamicallycompleteafeedbackloopforprocessimprovement.WheniBAMiscombinedwithUltimusEnterprisePerformanceManager(EPM),itextendsoptimizationcapabilitiestotheUltimusAdaptiveBPMSuite.However,thesemodelscanbeusedoutsidetheAdaptiveBPMSuitetoanalyzeandoptimizeanydatastore,includingatightintegrationwithMicrosoftVisioandIDSScheer’sARIS.

BecauseUltimusBPAtoolsaretheBPmodelingcomponentsofitsUltimusAdaptiveBPMSuite,customersshouldconsidertheextendeduseofUltimusBPAtoolsatthearchitectureandanalysislevelsofmodeling(inadditiontothephysicalandworkflowlevelsofprocessmodeling),ratherthanconsiderathird-party,best-of-breedsolution,althoughthelatterremainsanoption.UltimusisratedasavisionaryintheBPMStoolmarketMagicQuadrantwithUltimusAdaptiveBPMSuite.ProcessDesignersellsforapproximately$300foraworkstation-based,project-levelseat.ProcessDesigner,combinedwithiBAMandEPM,sellsforapproximately$3,000to$5,000.ForunlimitedenterpriseuseofUltimusProcessDesigner,itcosts$25,000.

5Fujitsu

Theproductisofferedasahostedoron-demandsoftware-as-a-service(SaaS)model,whichenablesBPanalystsandBPMSmodelerstogetstartedimmediately,withalladministration,operationandmaintenanceundertakenbyFujitsu.

AstrongfeatureofInterstageistheAutomatedProcessDiscovery(APD)thatallowsfordiscoveryandin-depthanalysisofthecurrentprocessatthetransactionlevel.TheAPDfeaturesallowbusinessandprocessanalyststodevelopthe“as-is”modelinacondensedtimespan–weeksnotmonths.Interstagesupportsroundtripengineeringasthemodelsmovefromdiscovered“as-is”withinAPDto“to-be”withinInterstageBPMStudioandfurtheranalysiswithInterstageBPMAnalytics–givingfullcyclevisualization,closingtheloopbyusingAPDtovalidatethedeployed“to-be.”

InterstagesupportforeXtensibleBusinessReportingLanguage(XBRL)viaInterstageXWandproductsallowsmodelstointegrateintofinancialreportingandcompliance,providinggreatertransparency.InterstagecanimportMicrosoftVisiodiagrams,allowingorganizationtoleverageexistingassetsandextend“as-is”discoveryfeatures.ItcanalsoimportIDSScheermodels,whichwillbenefitBPmodelerswhowishtouseabest-of-breedapproach.Fujitsuhasundertakenaglobalrestructuring.TheresultisthatthenewreorganizationisproducingmoresynergiesbetweenFujitsusoftwareandserviceorganizations.

Market Definition/DescriptionGartnerdefinesBPAasthebusinessmodelingspaceinwhichbusiness professionals (that is, business users, business architects and BP analysts) and IT analysts collaborate on business architecture,transformationandimprovement,includingprocessanalysisanddesigntosupportBPimprovementinitiatives.BusinessarchitectsuseBPAtoolstoworkcollaborativelywithenterprise, technical, application and information architects as part oftheorganization’ssolutionarchitectureefforts.Thisensuresthattheprocessesconformtotherequirements,principlesandmodelsthatsupporttheenterprise’schangeagenda–ascapturedinthegapplanandtransitionroadmap.BPAtoolsalsoareusedbyBPanalystsanddesignerstocapturethedetailsoftheBP,ensuringthatprocessflowimprovesthequalityoftherequirementassessmentforcustomdevelopment,aswellasthatofas-isandto-begapanalysesinpackagedimplementations.Furthermore,BPAcanserveasabridgetoimprovethealignmentofITeffortswithbusinessinitiatives.

ProcessmodelingaspartofBPAisbecomingastartingpointforagrowingnumberofBPMandcomplianceprojects.Conversely,mostBPMprojectsstartwithtoolsthatincludeprocessmodelinginsupportofworkflowandaddaBPAtooltobetterunderstandtheirprocessesandsimulatepossiblechanges.MostBPAtoolsincludeBAMcapabilitiesorpartnerwithBAMtoolvendors,includingexecutivedashboardingintoBPs.

MostBPAtoolscanbeusedforBPandworkflowdesignandimplementationinconjunctionwithbest-of-breedBPMworkflowandorchestrationtoolsaspartofaBPMS,orwiththeBPAtoolvendor’sBPMproductasasingle-vendorBPMS.MostBPMSvendorshaveaprocessanalysis,designandworkflowmodelingtool.SomevendorscompeteintheBPAmarket(orplantodoso),whileothersusetheleadingBPAtoolsascomplementarybusiness

architecturemodelingtoolstofrontendtheirproject-orientedprocessandworkflowdesignmodelingtool.WedidnotaddresstheselatterprocessandworkflowdesignmodelingtoolsaspartoftheBPAmarket;GartnerconsiderstheBPMSmarketseparately.Similarly, many BPA tools can be used by enterprise architects as part of the enterprise architecture tool market, and these tools also werenotconsideredaspartoftheBPAmarket.However,BPAmodels that are developed by business architects and analysts areexpectedtobeleveragedincollaborationwithothermodelersintheorganization,includingenterprisearchitects,technicalarchitects, information architects, application architects, and IT, BP andworkflowdesigners.Therefore,BPAtoolvendorsthatprovidecomplementary capabilities in these areas receive some additional creditintheBPAmarketMagicQuadrantforhavingawiderbreadthofsolution.

Inclusion and Exclusion CriteriaWehavechosentoincludevendorsmeetingoneormoreofthefollowingcriteriaintheBPAtoolmarket:

• Atotalof3%($13million)ormoreinnewproductandmaintenancelicenserevenuein2008/2009.

• GreaterorequalfrequencyofappearanceininquiriesbyGartnercustomers,ascomparedwithcompetitorslistedintheMagicQuadrant.(ThismustberelevanttotheBPAmarketandidentifiedasavendorinthisspace.)

• GreaterorequalfrequencyofappearanceonGartnercustomerevaluationshortlists,ascomparedwithcompetitorslistedintheMagicQuadrant.(ThismustberelevanttotheBPAmarketandidentifiedasavendorinthisspace.)

• BPAtoolsthatdonotmeettheaforementionedcriteriabuthavesome niche or specialty characteristic that could be of interest toGartnerclients(forexample,alightweightorgood-enoughBPAtoolthatissoldaspartofasuitebyaleadingBPMvendor).

Weusedtheseinclusionandexclusioncriteriaforthe2010MagicQuadrant.

AddedNimbusandSalamanderTechnologies

DroppedEMC and Sybase

Evaluation Criteria

Ability to ExecuteWeselectedthesamethreemajorcriteriaandweightingsasin2008toevaluatetheabilityofthevendorstoexecuteintheBPAtoolmarket.Othercriterianotselectedexplicitlywerefactoredintothethreethatwereselected(forexample,salesandmarketingexecutionandoperationsweresubsumedaspartofoverallviability).First,weidentifiedcustomerexperienceasthehighest-ratedevaluationcriterion.Weevaluatedthevendors’andproducts’abilitytoenablethesuccessofBParchitectsandanalystsintheirjobsversustheircompetitors.

6

Second,weratedhighlyproductbreadthanddepthoffunctionsandfeatures,becausemanyorganizationswantthemostrobust,bestandmostinnovativetechnology.Thetechnologywiththebestfunctionsandfeaturesdoesnotalwaysmakeprocessarchitectsandanalyststhemostsuccessful.Third,weratedasslightlylessimportanttheoverall(current) viability of the vendor and tool in the BPA market (see Table 1)

Completeness of VisionWeusedthesimilarcriteriaandweightingsforcompletenessofvisionaswedidin2008.Duringthenextfiveyears,astheacquisitionofBPAtoolsgrowsbymainstreamandgenerallymore-risk-averseorganizations,vendorviabilitywillbecomeanincreasingconcerntobuyers.Therefore,weratedbusinessmodelvisionasthemostimportantaspectofthecompletenessofvisioncriterion.

Forratingpurposes,weincludedinthebusinessmodelvisionratingrelatedcriteria,suchasmarketunderstanding,marketstrategy,salesstrategyandgeographicstrategy.Weratedoffering(product)strategyhighly,notsomuchbecauseofshortcomingsintheleadingtools,butratherbecauseweseeopportunitiestouseimprovingfunctionsandfeatures,suchasBAMandbusinessrules,duringanalysisanddesignactivities,aswellasnewdiagramtypes,asstandardscontinuetoemerge–tofurtherleveragetheworkofprocessarchitectsandanalysts.Weincludedinnovationintheratingforoffering(product)strategy.Finally,weincludedvertical/industrystrategyasalesser-weightedcriterion–butonethatweseegrowinginimportanceasless-sophisticated(moremainstream)BParchitectsandanalystsseektojump-starttheirmodelingefforts,buymodelstosavetime,acquire“strawman”examplesofbest-practiceBPsfromleadingthirdpartiesandbetterunderstandpurchasedapplications.

More on Functionality Criteria

In“SelectionCriteriaforBPATools,2H08-1H09,”weexaminedthefollowingtypesofBPAtoolfunctionality:

• Businessmodeldrawing/development

• Easeofuseinoperation/developmentandadministration

• Integrationandautomation

• Multiusersupport/versioningandextensibility

• Businessmodeldrawing/development

• Methodologyanduse

• Performanceandscalability

• Verticalindustryandhorizontalcross-industrytemplatesupport

Somekeyfunction/featuredifferencesweusedtoratetool

Evaluation Criteria

Product/Service

OverallViability(BusinessUnit,Financial,Strategy,Organization)

SalesExecution/Pricing

Market Responsiveness and Track Record

MarketingExecution

CustomerExperience

Operations

Weighting

Standard

High

NoRating

NoRating

NoRating

High

NoRating

Table 1. Ability to Execute Evaluation Criteria

Source: Gartner (February 2010)

Evaluation Criteria

MarketUnderstanding

MarketingStrategy

SalesStrategy

Offering(Product)Strategy

Business Model

Vertical/IndustryStrategy

Innovation

GeographicStrategy

Weighting

NoRating

NoRating

NoRating

High

High

Low

Standard

NoRating

Table 2. Completeness of Vision Evaluation Criteria

Source: Gartner (February 2010)

functionalityinthisMagicQuadrantincludetheabilitytosupport process simulation, ABC, BAM, industry standards and frameworks,bridgesfrom/tootherleadingBPMSsandITtools,andprebuilt/prepopulatedmodelsandcontent.

Weusedtheseinclusionandexclusioncriteriaforthe2010MagicQuadrant(seeTable2).

LeadersThesearehigh-viabilityvendorswithproventrackrecordsinBPAtoolsandhighdegreesoffunctionalityormarketpenetration,aswellasvisionandbusinessinvestment.Theyarealsowell-positioned for the future, because of completeness of vision –duetofinancialcommitmentandmarketshare,technologicaldifferentiationorboth.Leadersdonotnecessarilyofferthebestproductsforeverycustomerprojectorrole.However,theyprovidesolutionsthatofferrelativelylowerrisk.LeadersincludeIBM,IDS

7Scheer(SoftwareAG),iGrafx,Mega,MetastormandMicrosoft.

ChallengersChallengersarewell-executingvendorsthathavelesscompletenessofvisionthanleaders.InthisMagicQuadrant,thechallengersareCasewiseandSalamanderTechnologies.

VisionariesThesevendorsaredifferentiatedbyinnovationintechnologyorsalesandmarketing.However,theyhavenotachievedtherecordofexecutionrequiredtoreachaleadershipposition.InthisMagicQuadrant,therearetwovisionaries–NimbusandLombardi.

Niche PlayersThesevendors’productscansolveproblems,althoughthevendors’visionandexecutionarerelativelynarrowinfocusorlagbehindleadersinsomeaspectsofvisionandexecution.Customersthatarealignedwiththefocusofanichevendoroftenfindthatsuchproviders’offeringsarethebestfitfortheirspecialtyneeds.CurrentnicheplayersincludeBusinessGenetics,Savvion,SparxSystems,TibcoSoftwareandQPRSoftware.

Vendor Strengths and Cautions

BusinessGeneticsStrengths

• BusinessGeneticshasaunique,one-of-a-kind,businessmodelingmethodology–eXtendedBusinessModelingLanguage(xBML)–whichusessimple“what,who,when,whereandwhich”questionsdonewithinaframeworkofrulestodoprocessmodeling.

• ThexBML5dimensionalmodelscreatedbythexBMLW5BusinessModelEditoraremanagedinthexBMLModelManager.

• ThexBMLBusinessRequirementsDocumentAuto-GeneratorusesaninferenceenginetodirectlytranslatexBMLbusinessmodelsintobusinessrequirements.

• ThexBMLSAPAuto-ConfiguratorusesaninferenceenginetotranslatexBMLmodelsintothefourSAPconfigurationdocumentsrelatedtorequirements,design,specificationandinterfaceneededforSAPimplementations/configurations.

• ThereareanumberofbridgestootherleadingBPA,ITandBPMtechnologies,includingIDSScheer’sARIS,IBMRationalRose,CAERwinandSoftwareAGwebMethods.

• BusinessGeneticshasdevelopedanumberofintegrationswith

otherproducts,includingIBMRelationalSoftwareArchitect(RSA),SoftwareAGwebMethods,CasewiseandHPTestDirector.

• Gartnercustomerfeedbackgivesahighsatisfactionlevel,withmultidimensionalanalysisandreporting,pluseaseofuse,beingthemostcitedfeatures.

Cautions

• BusinessGeneticshasabout2%revenueshareoftheBPAtoolsmarket.(Inclusionisduetoinquiryfrequency.)

• TheprimaryrevenuesourceforBusinessGeneticsistrainingandconsultinginthexBMLmethodology,andtheuniquenessofthemethodologylimitsalternativesourcesofconsultingandanavailablepoolofexperiencedmodelersusingthexBMLmethodandtools.

• Likeothercompanieswithasimilarpercentageofmarketshare,BusinessGenetics must continue to deliver on client success and increased partnerships and distribution channels for its technologytoimproveitsmarketposition.

CasewiseStrengths

• CorporateModelerhasgoodtechnologydepth,breadthandcoverage.TheCasewiseWebPortalisacomplementarymoduletotheCorporateModelerSuite,whichoffersdirectaccesstothetool’sextensiblerepositoryviaaWebbrowser.

• ThenewCasewiseWebModelerprovidesaWeb-based,thin-client,on-demandmodelingenvironmentbasedonWindowsSilverlight.Thisallowsforfastdeploymentandprojectrampup.

• BParchitectswilllikethelargenumberpredefinedprocessmodelsandbest-practiceframeworks.ManyofCasewise’smodelsandframeworkshavebeenexternallyendorsedandcertifiedbytheappropriategoverningbody(forexample,CasewiseistheTeleManagementForum’smodelcustodianfortheenhancedTelecomOperationsMap[eTOM]framework).

• CasewiseSchedulersupportsBPA/BPMgovernanceandprocesslifecyclemanagementwithchangemanagementworkflow.

• CasewiseGRCAcceleratoraddressestheareaofgovernanceriskandcompliance,managingthecomplexoverlapsbetweenmultipleregulatorycompliancesstandards.

• Casewise’sCorporateSynergysolutiondeliverscomprehensiveBPAintegratedwithenterprisearchitecture(EA)andBPMcapabilities.Awizard-drivenplatform,itallowsforcross-domainviewstobedeveloped.

• CasewiseAutoModelersupportsbusinessdiscoveryby

8importingexistingExcel,WordandVisioassets.ModelelementsareautomaticallygeneratedandmodeledwithintheCasewiserepository.

• Casewisecanbeanexcellentalternativetomore-complexandexpensivetools–especiallyIDSScheer’sARISandIBMSystemArchitect.

Cautions

• Casewisehasabout3.4%revenueshareoftheBPAtoolsmarket.

• CasewiseprovidesastrongBPAoffering,butithasnotdisplayedleadershipinspecificareasofthismarketduringtheevaluationperiod,henceitsmovefromtheLeaderstoChallengersquadrant.Astrongerfocusonroadmapexecutionisaddressingthisissue.

iGrafxStrengths

• iGrafx’sEnterpriseBPAtoolshitthe“sweetspot”ofbuyersastheyfocusonthebusiness/BParchitectandanalystbuyercategories,withsomeadditionalcapabilitiesforthoseintheenterprise business architect, business architect and BPMS modelercategories.

• BasedonGartnercustomerfeedback,iGrafxhasahighsatisfactionratingregardingeaseofuseandflexibility.

• iGrafx’sBPAtoolsarerepository-basedandcomewithcollaborationandcommunicationfunctionality,andstronganalysis,changeandconfigurationmanagementcapabilitiesthatsupportcomplianceandthecoordinationofteamsacrosstheenterprise.

• Organizationslookingforasolutionfromasinglevendor,whichincludesVisio-likecapabilitiesaswellassupportforbusiness/BParchitectsandanalysts,shouldconsidertheiGrafxsuiteofBPAtools.

• iGrafxFlowChartercanbeusedtomeetthemodelingneedsofbusinessusersandless-skilledbusinessmodelers.

• iGrafxProcessaddressestheneedsofbusinessprocessanalysts,allowingforthenaturalmaturationofBPA/businessprocessimprovement(BPI)methodologiesandtechniques.

• iGrafxEnterpriseModelerandiGrafxProcessforSixSigmaaddresstheneedsofenterprisebusiness/BParchitects,withtherobustmethodsandleading-edgefunctionalitytheyrequire,aswellasenterpriseriskandcompliancepersonnel,withintegratedriskandcompliancemodels.

• iGrafxBPAtoolsincludebridgestomanyoftheleadingBPMSs.

Cautions

• iGrafxhadaGartner-estimated3.5%revenueshareoftheBPAtoolsmarket.

• Likeothercompanieswithasimilarsizeofmarketshare,iGrafxmustcontinuetodeliveronclientsuccessandincreasepartnerships and distribution channels to improve its position in theLeadersquadrant.

IBMStrengths

• IBMpositionsSystemArchitectasitsEAandBPAarchitectandanalysttool,withintegrationwithWBMforthosefocusedonBPanalysisandprocessflowmodelinginsupportofexecution.WBM,aswellasIBM’sBlueWorksoffering,providesstrongbusinessmodelingandsimulationcapabilitiesforcustomerslookingatBPAfortheirBPMprojects.

• SystemArchitectisnowintegratedwithIBMFocalPoint,whichprovidesprojectandprogramplanningandanalysis.

• SystemArchitectintegrationtoRationalChangeallowsforimprovedBPAgovernanceandchangeworkflow.

• ThenewSystemArchitectXTprovidesaWeb-based,thin-clientBPAenvironmentandallowsforgreatercollaboration.Inaddition,SystemArchitectProcessIntegratorallowsbusinessuserstoprovideprocessmodelstoSystemArchitectviaVisio.

• WiththecombinationofSystemArchitectandWBM,IBMhasaGartner-estimated17%revenueshareoftheBPAtoolsmarket.

• IBMisaleaderintheareasofbusinessrequirementsmanagementandIT(object-orientedanalysisanddesign)modeling,datamodeling/databasedesignandJavaapplicationdevelopmentwithtoolswithbridgesbetweenSystemArchitectanditsothertools.

• SystemArchitecthasfulllifecycledatamodeling/databasedesignandschema-generationcapabilities,whichassistsBParchitectsandanalystsinrelatingprocessestodataatmultiplelevels,andpromotesbetterunderstandingbetweenbusinessandITpersonnel.

• SystemArchitectsupportsavarietyofbusinessprocessmethods,referencemodels–includingtelecom(NGOSS),supplychain(SCOR),CPGandinsurance(AKMA)–andfederalfinancialmodels(iRMA).Italsosupportsarchitectureframeworks,includingZachman,TOGAF,ArchiMate,FEAF,DoDAF.MoDAFandNAF.

• SystemArchitectisfrequentlycitedbycustomersasbeingagoodsolutionfororganizationslookingforasingleEAandBPAtool.

Cautions

• IBMSystemArchitectneedstoincreasethenumberofpartnershipsandintegrationwithotherBPM/BPMSvendors,or

9elseriskbeingviewedasanIBM-centricBPAtool.

• ThosewithaBPAfocuswhoarenotinterestedinarchitectureormethodologicalrigortendtofindSystemArchitectoverlysophisticatedfortheirneeds–althoughitispossibletodeploySystemArchitectinamannerwhereless-sophisticatedmodelerscanbeproductive(suchasbyusingSystemArchitectXTorProcessIntegrator).

• IBM’sacquisitionofLombardiwillintroduceaperiodoforganizationandproductintegration.Currentandpotentialusersneedtomonitorthesituationcarefully.

IDS ScheerStrengths

• IDSScheerhasaGartner-estimated18%revenueshareoftheBPAtoolsmarket.

• GartnercustomersreportthatARIShasrobustreportinganddashboardfeaturesacrossstrategic,tacticalandoperationallevels.

• ARISisoneofthemostcomprehensiveenterpriseandBParchitecturetoolsetsonthemarket,withstrongsupportforawidevarietyofstandards,methodsandframeworks.

• ARISisOEMedasOracle’sEAandBPAmodelingtoolofchoiceforitsdevelopmentenvironment,packagesandBPMS.

• IDSScheerhasenhancedtheprocessdiscoveryfeaturestoallowdynamicanalysisofcurrentphysicalprocess,rolesandtasks.

• ARISisalsoOEMedasSAP’sEAandBPAmodelingtoolofchoiceforitsdevelopmentenvironmentandpackages.

• ThenewARISExpressproductisafree,lightweightBPAproductforlowmaturityoroccasionaluse.ItcanbeusedforcommercialuseandhasanupgradepathtoARISprofessionalproducts.

• ARISincludesfeaturessuchasABC,balancedscorecard,keyindicatormanagementandbusinessruledesign,whileBAMcapabilitiesareofferedinIDSScheer’sProcessPerformanceManager,andsimulationinARISBusinessSimulator.

• BuyersfocusedontheBPanalystandBPMScategoryoftoolswillfindthatARISprovidesaddedvaluetothemintheformofextensive,predefined,industry-specificcontentandhorizontalreferencemodelstojump-startBPmodelingefforts.

• ARISincludesbridgestotheleadingBPMSs.

• IDSScheerhasaworkflowsolution(engine)toautomateitsowngovernanceprocess,whichcanbeextendedtothird-

partyproducts.

Cautions

• ThosewithabusinessprocessanalysisfocuswhoarenotinterestedinarchitectureormethodologicalrigortendtofindARISoverlysophisticatedfortheirneeds–althoughitispossibletodeployARISinamannerwhereless-sophisticatedmodelerscanbeproductive.

• ThosewithaBPMSfocusshouldconsideraugmentingthemodelingtoolsoftheirBPMvendorswithARISforthearchitectsintheirorganizations.

• IDSScheer’sacquisitionbySoftwareAGwillintroduceaperiodoforganizationandproductintegration.CurrentandpotentialARISusersneedtomonitorthesituationcarefully.

LombardiStrengths

• Blueprintisofferedviaanon-demandSaaSmodel,whichenables business process analysts and BPMS modelers to getstartedimmediatelywithBlueprint,asopposedtowaitingforITpersonneltoinstallandmanagethesoftwareanddata.Blueprint administration, operations and maintenance are undertakenbyLombardihostingservices.

• BlueprintisfocusedonBPanalystsandBPMSmodelerslookingtodevelopbusinessplansandbusinesscases;relatethemtokeyperformancegoals,indicatorsandbusinessprocesses;andviewthisinformationinavarietyofways–includingasaprocessmap,BPMNandtrainingdocumentation.

• Presencenotificationallowsforreal-timecollaborationwithcombinedloggingforauditing.Ausercanchoosetopullorhavecommentsandupdatespushedtohimorheratlogon.

• BlueprintcontainslightweightprocessmappingandmodelingcapabilitieswithsupportforBPMN2.0andXMLProcessDefinitionLanguage(XPDL)interchangeformat.ItisnotintendedtobeadirectcompetitortotheleadingBPAtoolsusedbyenterpriseandbusiness/BParchitects,butcanbeusedwiththemasacomplementaryprocessdiscovery,planningandanalysistool.

• Blueprintallowsforthecaptureofas-is,nonsystemprocessknowledgeusingacrowdsourcingapproachthatleveragesSaaS-baseddelivery.Informationcanbeimportedfromavarietyofsources,includingMicrosoftVisioandOfficeapplications.

• Blueprintcomeswithasharedrepositoryforallmodels,whichincludesreal-timediscoveryandcollaboration,privateandsharedassets,revisionhistoryandaudittrail.

• ThosestartingwithLombardi’sBPMSandwantingtoaddintegratedprocessmodelingshouldviewBlueprintasacomplementaryandnaturalextension.Blueprintuses

10asharedmodelrepository,whichallowsforroundtripmodelingandexecution.

• Blueprintislicensedsolelythroughanon-demandSaaSmodel.Itslistpriceis$50peruserpermonthforanauthorlicenseand$10permonthforaparticipant(reader)license.Thisincludesitsprocessmapping,modelinganddocumentationcapabilities,aswellassupportforimportingandexportingBlueprintmodelsbetweenTeamworksorotherprocessmodelingproducts.

Cautions

• LombardihasaGartner-estimatedrevenueshareoflessthan1%oftheBPAtoolsmarket.(Inclusionisduetoinquiryfrequency.)

• Likeothervendorswithasimilarsizeofmarketshare,Lombardimust continue to deliver on client success and increase partnerships and distribution channels to improve its position in theLeadersquadrant.

• Lombardi’simpendingacquisitionbyIBMwillintroduceaperiodoforganizationandproductintegration.CurrentandpotentialBlueprintusersneedtomonitorthesituationcarefully.

MegaStrengths

• MegaModelingSuitehasacomprehensivesetoftoolsformodelinginitsrepository-basedenvironment,withstrongEAsupportforbusiness,technology,dataandapplicationarchitecturemodeling.

• AspartoftheMegaModelingSuite,thecompanyalsohastoolsfocusedontheBPmodelercategoryofbuyers,includingMegaProcessandMegaSimulationforBPmodelingandsimulation.

• TheMegaControlandRiskproductaddressesGRCissues(i.e.,Sarbanes-OxleyandBaselIIrequirements)integratedwiththeprocessmodels.

• MegaTeamWorkprovidesgovernanceworkflowviaacustomizableprocessforchangemanagementthroughthecirculationofinformation,requestsforchange,notificationsandreviews.

• TheMegaGRCPlatformandMegaAdvisortechnologyprovidebusinessuserswithdynamicWebaccesstoenterpriseblueprintsandoperationaldataaboutprocessperformanceandrisk.

• TheMegaModelingSuitecanperformavarietyofmodelingandspecificationtaskstoenablemore-sophisticatedmodelersandarchitects–yet,Mega’splatformparameterization,filtersand options enable each user to benefit from the simplest interface,customizedtoeachuser’sneeds.

• TheMegaOpenKitApproach(MOKA)methodologyallowsuserstodefinecustomizablemethodlibrarieslikeABC,SixSigma,TOGAFandBalancedScorecard.MOKAallowsforthedefinitionofphasesanddeliverableswithintherepository.

• TheMegaModelingSuiteincludesinformationanddataarchitecturetoolsprovidingdatamodeling,SQLandXMLschemageneration,aswellasreverse-engineeringfeaturesthatcanbeofusetoprocessanalysts.

• TheMegaModelingSuitehasfeaturessuchasqualitymanagement,balancedscorecard,keyindicatormanagementandbusinessruledesign,aswellasbusinessprocesssimulationandBAMcapabilities.

• Megagenerallyhasdeepandlong-termrelationshipswithitsclientsthroughsuccessfulengagements,and,asaresult,itscustomerserviceratingsareamongthehighestreportedtousintheBPAtoolmarket.

• MegahasenteredintoastrategicpartnershipwithBPMvendorAppianforfullroundtripmodelingandexecution.

• MegaProcessgeneratesBusinessProcessExecutionLanguage(BPEL)forusebyruleenginesandBPMtools,andMegaModelingSuiteintegrateswiththetoolsofanumberofBPMtoolvendors.

• Mega’sSolManproductallowsforintegrationintoSAPviaSolutionManagerforSAPprocessdiscovery.

Cautions

• MegahasaGartner-estimated3.0%revenueshareoftheBPAtoolsmarket.

• Likeothervendorswithasimilarsizemarketshare,MeganeedstodemonstratethatitcanexecuteonitsvisionforimprovingitsbusinessmodeltoimproveitspositionintheLeadersquadrant.

MetastormStrengths

• MetastormBPMandMetastormProVisionisastrongcombinationfororganizationslookingforasingleintegratedBPA/BPMsupplier.

• Metastormisratedaleaderinthe2009EAtoolsmarketMagicQuadrant,makingitagoodsolutionfororganizationslookingforasingletoolabletosupportbothEAandBPA.

• MetastormDiscoveryallowsforthecaptureofas-is,nonsystemprocessknowledgeusingacrowdsourcingapproachusingavarietyofdevices,includingPDAs.

11• Gartnerestimates65%ofMetastormProVisionsalesare

focusedonbusiness/BParchitects,20%onBPanalystsand15%onenterprisearchitects–makingitwell-positionedtomeettheneedsofmultipleBPAroles.

• ThereisahighdegreeofmarketawarenessofMetastormProVision.Metastormisoneofthevendorsforwhichwegetthemostinquiriesbyname(onlyVisioandIDSScheerARISaregreater),andMetastormProVisionappearsonthelargestnumberoffinalistlistsofcustomerswespeakto.

• BasedonGartnercustomerfeedback,MetastormhasoneofthehighestcustomersatisfactionratingsintheBPAmarket.

• MetastormProVisionhasrobustfeatures,suchassimulation,ABCandtheabilitytotakeexecutiondatabackintoitsanalyticsdashboard.

• ProVisionincludesbridgesintomanyoftheleadingBPMSs.ItalsosupportsSAPintegrationviaMetastormProVisionConnectforSAP.

Cautions

• MetastormhasaGartner-estimated3.4%revenueshareoftheBPAtoolsmarket.

• Likeothervendorswithasimilarsizeofmarketshare,Metastorm must continue to deliver on client success and increase partnerships and distribution channels to improve its positionintheLeadersquadrant.

MicrosoftStrengths

• ThelowcostandeaseofuseofMicrosoft’sBPAtool,Visio,haveresultedinMicrosofthaving,byfar,thelargestnumberofactualimplementationsofanyprocessmodelingtool.GartnerestimatesVisiorevenueintheBPAtoolmarkettobeabout$160million(36%revenueshareoftheBPAtoolmarket).

• MicrosoftVisioisfocusedonenablingthevisualdocumentation,analysisanddesignofarangeofsystemsandbusinessprocesses,andisacorecomponentofMicrosoft’sprocessmanagementdisciplines,includingthoserelatedtoquality,complianceandBPM.

• Visio’sabilitytouseWord,ExcelandPowerPointfilesfromMicrosoftOffice–wheremostorganizationsstoretheirknowledgeabouttheirbusinessprocesses–makesVisioverypopularwiththe“average”businessuser.

• Duetocost,easeofuseandintegrationwithMicrosoftOffice,VisiotendstobethefirsttoolthatarchitectsandanalystsinmostorganizationsusewhentheystarttheirBPIinitiatives,

laterpossiblyaddingamorerobustBPAproduct.Note:GlobalEnterpriseManagers’sGEMWorXandOrbusSoftware’siServeraretoolsthatcanbeusedtoextendVisio(seetheHonorableMentionsectionofthisresearch).

• BParchitects,analystsandBPMSmodelerscantransformVisiodiagramsintoagraphicalfrontendforline-of-businessdata.TheycanvisualizeinformationstoredinVisioinmultipleformats,includingbeingabletoviewKPIsontopofbusinessprocessdiagramsorinthecontextofdata’ssource,andviewprocess and production data in the form of value stream maps, orcause-and-effectdiagrams.

• Visioincludesprebuiltprocesstemplatesforusebybusinessarchitectsandanalyststojumpstartprocessmodelingefforts–suchasthoseforthefactoryfloorprocess,PCassemblyprocessflow,supplychainworkflowandfaulttreeanalysis.

• MicrosofthasastrongpartneringstrategywithVisio,includingBPAandBPMSpartnerssuchasSimul8andAscentn,itp-commerce,BluespringSoftware,K2andGlobal360.

Cautions

• AlthoughVisiocanbealow-cost,easy-to-usewaytogetstartedwithBPA,mostBParchitectsandanalystswillnotconsider it a direct competitor to any of the other market leadersintermsoffunctionsandfeatures.

• IfandwhenVisiocustomersreachthepointwheretheyneedgreaterfunctionalityforenterpriseandbusiness/BParchitectsandanalysts,theyshouldlooktoVisiopartnersorconsideracquiringacomplementaryBPAtoolwithaVisiobridge.

NimbusStrengths

• NimbusControlcanbeinstalledon-premisesandisofferedviaanon-demandSaaSmodel,whichenablesBPanalystsandmodelerstogetstartedimmediately.Nimbusadministration,operationsandmaintenanceareundertakenbyNimbushostingservices.

• NimbusControlallowsforthecaptureofsystemandnonsystemprocessknowledgeusingacrowdsourcingapproach,withimportsfromtheothermodelingtools.

• NimbusControlhasbidirectionalintegrationtoSAPSolutionManagerandcanconfigureandinvokeSAPprocesses.IthassimilarintegrationwithOracleandsalesforce.com.

• NimbusControl’sintegrationtoMicrosoftOfficeandOffice

12SharePointServerallowsforthecaptureofprocessknowledgeusingcrowdsourcing.

• GartnerclientsreporthighsatisfactionwithNimbusControl’sabilitytoscaleandsupportforboththeBPAandnon-BPAcommunities.

• NimbusControlprovidesgovernancewithchangeandapprovalnotificationandworkflow.

• NimbusControlprovidesdirectworkinstructions(eitherlinkingtoexistingdocumentationordirectlyintoBPsteps)andtheinvocationofanyrelatedapplication.

• Datafrombusinessintelligence(BI)productsanddatasources(includingSAPBusinessWarehouse,MicrosoftSQL,MicrosoftPerformancePointandMicrosoftExcel)isdisplayedonprocessesanddashboardsinpersonalizedcollaborativeportals.

• Role-basedstoryboardshelptoprovideanend-to-endviewoftheprocessfromanindividualuser’sperspective–usingwhatNimbuscallsitsIntelligentOperationsManual.

• Self-certificationisprovidedtoidentifyriskandbusinesscontrols, and demonstrate compliance by process instance or onaperiodicbasis.

• Recently,NimbusintroducedaccesstoprocesscontentfrommobiledevicessuchastheNimbusiPhoneapplicationwitha“justenough”approachtodisplayedinformation.

• In2009,costperseatstartedat$150forrole-basedconsumersofcontent,upto$5,000forauthors/modelersresponsibleforthecontent.

Cautions

• NimbushasaGartner-estimated2%revenueshareoftheBPAtoolsmarket.(Inclusionisduetoinquiryfrequency.)

• Likeothervendorswithasimilarsizeofmarketshare,Nimbusmust continue to deliver on client success and increase partnershipsanddistributionchannelstoimproveitsposition.

QPR SoftwareStrengths

• QPRtoolsarewell-suitedtoBPAinsupportofcorporateperformancemanagement,riskandcompliance.

• QPRProcessGuideisintegratedwithMicrosoftOfficeandSharePointtoallowprocessdiscoveryofexistingassets.

• QPRreportingfeaturesallowforthedevelopmentofreusablereportsdynamicallylinkedtophysicalprocesses.

• QPRProcessGuidecanrendermodelsinmanydifferentlanguages,allowingforeasierinternalizationofprocessassets.

• QPRProcessGuideXpressisastand-aloneversionofQPRProcessGuidewithoutsomerepositoryandintegrationfeatures.It’sofferedasanalternativetoVisioandlightweightflowcharterproducts.

• QPRPortalallowsforonlinerepository-basedcollaboration.Comments,actions,reportsandchangeeventscanbecapturedwithinthemodels.

• QPRProcessGuidesupportsstandardnotations,suchasBPMNandArchiMate,butitisalsofocusedondomain-specificnotationsbasedonclientneeds.

• QPRProcessGuideintegrateswithQPRScoreCardtoprovidebusinessandoperationalKPIdashboardsinrealtime.

• QPRProcessGuideXpress’stand-alonelicenseisapproximately$700perseat,andsystemlicenseforsmalltomidsizeenterprisesistypically$30,000.Subscriptionpricingisavailableasanoption.

Cautions

• QPRhasaGartner-estimated2%revenueshareoftheBPAtoolsmarket.(Inclusionisduetoinquiryfrequency.)

• Likeothervendorswithasimilarsizeofmarketshare,QPRmust continue to deliver on client success and increase partnershipsanddistributionchannelstoimproveitsposition.

Salamander TechnologiesStrengths

• SalamanderMooDhasastrongemphasisoncombiningEAandindustryframeworkswithoperationalintelligenceandBI.

• SalamanderhasaproventrackrecordofprovidingBPAtoolingandservicestothedefense,petrochemicalandlogisticsmarkets.

• Salamanderhasstrategicrelationshipswithanumberofprimedefenseorganizationsandsystemintegrators.

• Salamander’sMooDproductsupportsthedevelopmentofbusiness-andtechnology-focused,domain-specificmodelsacrossmultipleviewpointsoftheorganization.

• MooDActiveEnterprisesupportsstrategicplanninganddecision-makingprocessesthrougharangeofprocessautomationfacilitiesalignedwithMooDactivities,inaWebenvironment.

13• IndividuallicenseofMooDcostsapproximately$12,000forasingle

user,$120,000foraprojectand$400,000foranenterprise.

• GartnercustomersreportthattheMooDmeta-modelissimplebutrobust,andallowsforuser-definedextensionstobeaddedquickly.

• MooDallowsforVisiodiagramstobemappedtotheMooDrepositoryandimportedforusewithBPA/BPMprojects.

Cautions

• Salamanderdoesnothaveawidegeographicpresence,withcustomersprimarilylocatedintheU.K.andwesternEuropeancountries.ItneedstogaingreatertractioninNorthAmericaandAsiatoimproveitspositiononthisMagicQuadrant.

• SalamanderhasaGartner-estimated3%revenueshareoftheBPAtoolsmarket.Likeothervendorswithasimilarsizeof market share, Salamander must continue to innovate and deliveronclientsuccesstoimproveitsposition.

SavvionStrengths

• ThosestartingwithSavvion’sBPMSandwantingtoaddintegratedprocessmodelingshouldviewitsProcessModelerBPAtoolasacomplementaryandnaturalextension–althoughSavvion reports that Process Modeler and its Process Asset Managerarestand-aloneproductssoldseparatelyandusuallyprecedethesaleofitsBPMS.

• SavvionprovidesBPAextendedfunctionalityforbusiness/BParchitectsandanalysts,andwithitsProcessAssetManager,itprovidesfullmodelcollaboration,changemanagementandgovernance.ThisfeaturewillbebeneficialtoBPownersandparticipantswhoareresponsibleforauditsandcontrols.

• SavvionalsoprovidesBPAfunctionalityaspartofitsprocessdesignstudio(automationstudio)forBPMSmodelers.

• Savvionreportsthattherehavebeenmorethan100,000downloadsofitsBPAtool,SavvionProcessModeler,butitisdifficulttotracktheactualuseofthetooloncedownloaded.

• Savvionofferssubscription-based,on-demandBPanalysissupportingfullround-trippingwiththedesktopmodeler.Web-basedmodelingisoptimizedforcollaborativeeditingoftheprocessesinrealtime,includingdiscussionthreads,historyanddocuments.

• TheWeb-basedmodelerincludesafull-featuredsimulationengine.Thegeneratedsimulationreportscanbemadeavailableintheprocesscenterandsharedwiththecommunity.

• ProcessModelercomeswithtabularviewsofprocessdefinitionsforgreatereaseofusethanmosttools,andSavvionBusinessExpertprovidesgreatersupportformonitoringviabusinessdashboardsandmetrics.

• ProcessModelercancreate,manageandprintverylargeprocessmodels(ashortcominginmanytools),andcomeswithgoodtechnologyfeatures,suchasadvancedgoal-basedsimulationandverygranularsimulationforactivity-basedcostingforsystem,human,consumableandnonconsumableresources.

• Savvionhasalsoaddeda“project-orientedprocesses”usagescenariointomodelingthatbringsprojectportfoliomanagementandprocessanalysistogether,andincludesMicrosoftProjectimportandexportcapabilities.

• Savvionprovidesverticaltemplatesandprocessmodelsforthetelecommunications,ITIL,financialservicesandclinicaltrialsdomains.

Cautions

• Savvionhaslessthan2%revenueshareoftheBPAtoolsmarket.(Inclusionisduetoinquiryfrequency.)

• AswithotherBPMSvendorsofferingastand-aloneBPAtool,itmustcontinuetogrowsalesbeyondtheusersofitsBPMS.

• Savvion’sacquisitionbyProgressSoftwarewillintroduceaperiodoforganizationandproductintegration.Currentandpotentialusersneedtomonitorthesituationcarefully.

Sparx SystemsStrengths

• SparxSystems’EnterpriseArchitectisbestknownastheleadingobject-orientedanalysisanddesigntool,withgooddatamodeling/databasedesigncapabilitiesinsupportofapplicationanddataarchitects,analystsanddevelopers.

• ExistingEnterpriseArchitectcustomersshouldviewextendingthe use of the product into business architecture and process modelingasacomplementaryandnaturalextensionoftheirobject-orientedanalysisanddesignprocess.

• Business/BParchitectsandanalystswhoarenotcurrentlyusingEnterpriseArchitectwillfindSparxSystemsofinterestasalow-costproviderwithgoodtechnology.Thecostis$239perseatfortheCorporateEditionofEnterpriseArchitect,$599perseatfortheBusinessandSoftwareEngineeringEdition,whichincludesallBPAandSOAfunctionality.Twohundredlicenseswouldcostabout$37,000fortheCorporateEditionand$83,800fortheBusinessandSoftwareEngineeringEdition.AllsoftwareisdownloadablefromtheSparxwebsite.

14• Sinceitwascommerciallyreleasedin2000,EnterpriseArchitect

hasmorethan200,000licensedusersworldwide.Sparxreportsthatover60%ofthetop100globalfirmshavevolumelicensesofEnterpriseArchitect.

• DespitethelowcostofEnterpriseArchitect,SparxSystemsisknowntodeliverhigh-performance,scalabletoolsthataresuitedforenterprisewidedeployment.

• Sparx’sModelDrivenGeneration(MDG)technologyprovidesEnterpriseArchitectwithlinksintoMicrosoftVisioandVisualStudio,aswellasEclipse(Java)open-sourcetools.Itsupportsnumerousstandardsandframeworks,includingCORBA,Zachman,DDS,ArchiMateandOMGspecificationsforSysML,SoaML,DoDAF/MODAF(UPDM).

• EnterpriseArchitectisalsoabletomodel,documentandrestructureprocessesandinformationflowsusingindustry-standardBPMNandUML,andtheprocessdesignsandmodelscanbeusedtodrivesoftwaredevelopment,includingreverseengineeringoflegacycodeanddatabasemodels,androundtripsynchronizationwithC,C++andJavacode.

Cautions

• SparxSystemshaslessthan1%revenueshareoftheBPAtoolsmarket.(Inclusionisduetoinquiryfrequency.)

• Aswithotherapplicationanddataarchitecture,analysisanddesignmodelingtoolvendorswhoalsoofferBPAtoolcapabilities,SparxSystemsmustcontinuetogrowsalesbeyonditsexistingbaseofEnterpriseArchitectcustomerstoreachtheLeadersquadrant.

Tibco SoftwareStrengths

• TibcoBusinessStudioisanEclipse-based,open-sourceBPAsolutionwithBAMcapabilitiesandsupportforrulesandanalytics.

• ThosestartingwithTibcoSoftware’sBPMSandwantingtoaddintegratedprocessmodelingshouldviewitsBusinessStudioBPAtoolasacomplementaryandnaturalextension.

• TibcoSoftware’sfocusforBusinessStudioisonBParchitectsandanalystsandBPMSmodelerstodevelopexecutableprocessmodels.

• TibcooffersBusinessStudioCommunityEditionwithnoformalsupport, but users can use the community forum to post questions.TheforumismonitoredbyTibcoengineers.Business

StudioEdition(afullBPMSsuite)isavailablefor$500,plusassociatedmaintenance(18%to24%range).

• Tibcoreportsthattherehavebeenmorethan50,000downloadsofits BPA tool Business Studio, (more than 10,000 in the past year), butitisdifficulttotracktheactualuseofthetool.Tibco’sentireproductsuite(includingBusinessStudio)offersanend-to-endBPMsolutionintherangeof$150,000to$300,000.

• Tibcohasbuiltanextensivesupportnetworkthroughitsdeveloper site for Business Studio, and provides periodic webinars,tutorialsandwhitepaperstoencourageuserstogetfamiliarwithallaspectsoftheproduct.

• BusinessStudiosupportsdiscreteeventsimulationwithreportingforcost-timeanalysisandprocessoptimization.

• Gartnercustomerfeedbackgivesahighsatisfactionlevel,witheaseofusebeingthemostcitedfeature.

• EnterprisearchitectsuseBusinessStudiotodoservicecomponent architecture (SCA) composition and to develop Java and.NETservices.Thedevelopmentof.NETisdonethroughplug-instoMicrosoftVisualStudio.NET;.NETassembliescanbeimportedintoBusinessStudio.

• BusinessStudiosupportsUnifiedModelingLanguage(UML)2.0andUMLprofiles,andcomeswithbridgesforMicrosoftVisio,IDSScheer’sARIS,XPDLandXML.

• BusinessStudiohastheabilitytocreateandimportmethodologytemplates,suchasthePrince2methodologyfromtheU.K.,andprovidesbestpracticesinalibraryofBPMNfragmentsandmodelingpatterns.

Cautions

• TibcohasaGartner-estimatedrevenueshareoflessthan1%oftheBPAtoolsmarket.(Inclusionisduetoinquiryfrequency.)

• AswithotherBPMSvendorsofferingastand-aloneBPAtool,itmustcontinuetogrowsalesbeyondtheusersofitsBPMS.

Vendors Added or DroppedWereviewandadjustourinclusioncriteriaforMagicQuadrantsandMarketScopesasmarketschange.Asaresultoftheseadjustments,themixofvendorsinanyMagicQuadrantorMarketScopemaychangeovertime.AvendorappearinginaMagicQuadrantorMarketScopeoneyearandnotthenextdoesnotnecessarilyindicatethatwehavechangedouropinionofthatvendor.Thismaybeareflectionofachangeinthemarketand,therefore,changedevaluationcriteria,orachangeoffocusbyavendor.

15

Evaluation Criteria Definitions

Ability to ExecuteProduct/Service:Coregoodsandservicesofferedbythevendorthatcompetein/servethedefinedmarket.Thisincludescurrentproduct/servicecapabilities,quality,featuresetsandskills,whetherofferednativelyorthroughOEMagreements/partnershipsasdefinedinthemarketdefinitionanddetailedinthesubcriteria.

Overall Viability (Business Unit, Financial, Strategy, Organization):Viabilityincludesanassessmentoftheoverallorganization’sfinancialhealth,thefinancialandpracticalsuccessofthebusinessunit,andthelikelihoodthattheindividualbusinessunitwillcontinueinvestingintheproduct,willcontinueofferingtheproductandwilladvancethestateoftheartwithintheorganization’sportfolioofproducts.

Sales Execution/Pricing:Thevendor’scapabilitiesinallpresalesactivitiesandthestructurethatsupportsthem.Thisincludesdealmanagement,pricingandnegotiation,presalessupport,andtheoveralleffectivenessofthesaleschannel.

Market Responsiveness and Track Record:Abilitytorespond,changedirection,beflexibleandachievecompetitivesuccessasopportunitiesdevelop,competitorsact,customerneedsevolveandmarketdynamicschange.Thiscriterionalsoconsidersthevendor’shistoryofresponsiveness.

Marketing Execution:Theclarity,quality,creativityandefficacyofprogramsdesignedtodelivertheorganization’smessagetoinfluencethemarket,promotethebrandandbusiness,increaseawarenessoftheproducts,andestablishapositiveidentificationwiththeproduct/brandandorganizationinthemindsofbuyers.This“mindshare”canbedrivenbyacombinationofpublicity,promotionalinitiatives,thoughtleadership,word-of-mouthandsalesactivities.

Customer Experience:Relationships,productsandservices/programsthatenableclientstobesuccessfulwiththeproductsevaluated.Specifically,thisincludesthewayscustomersreceivetechnicalsupportoraccountsupport.Thiscanalsoincludeancillarytools,customersupportprograms(andthequalitythereof),availabilityofusergroups,service-levelagreementsandsoon.

Operations:Theabilityoftheorganizationtomeetitsgoalsandcommitments.Factorsincludethequalityoftheorganizationalstructure,includingskills,experiences,programs,systemsandothervehiclesthatenabletheorganizationtooperateeffectivelyandefficientlyonanongoingbasis.

Completeness of VisionMarket Understanding:Abilityofthevendortounderstandbuyers’wantsandneedsandtotranslatethoseintoproductsandservices.Vendorsthatshowthehighestdegreeofvisionlistentoandunderstandbuyers’wantsandneeds,andcanshapeorenhancethosewiththeiraddedvision.

Marketing Strategy:Aclear,differentiatedsetofmessagesconsistentlycommunicatedthroughouttheorganizationandexternalizedthroughtheWebsite,advertising,customerprogramsandpositioningstatements.

Sales Strategy:Thestrategyforsellingproductsthatusestheappropriatenetworkofdirectandindirectsales,marketing,serviceandcommunicationaffiliatesthatextendthescopeanddepthofmarketreach,skills,expertise,technologies,services,andthecustomerbase.

Offering (Product) Strategy:Thevendor’sapproachtoproductdevelopmentanddeliverythatemphasizesdifferentiation,functionality,methodologyandfeaturesetsastheymaptocurrentandfuturerequirements.

Business Model:Thesoundnessandlogicofthevendor’sunderlyingbusinessproposition.

Vertical/Industry Strategy: Thevendor’sstrategytodirectresources,skillsandofferingstomeetthespecificneedsofindividualmarketsegments,includingverticalmarkets.

Innovation:Direct,related,complementaryandsynergisticlayoutsofresources,expertiseorcapitalforinvestment,consolidation,defensiveorpre-emptivepurposes.

Geographic Strategy:Thevendor’sstrategytodirectresources,skillsandofferingstomeetthespecificneedsofgeographiesoutsidethe“home”ornativegeography,eitherdirectlyorthroughpartners,channelsandsubsidiariesasappropriateforthatgeographyandmarket.